📌 Core Information
🔹 Job Title: Local Marketing Manager-1
🔹 Company: Medivet
🔹 Location: Watford, Hertfordshire, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Veterinary Services
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days per week in Watford Support Centre)
🚀 Job Overview
Key aspects of this role include:
- Acting as a dedicated marketing partner for a portfolio of veterinary practices
- Building strong relationships with practice and regional teams
- Delivering tailored marketing support to drive local awareness, client growth, and community connections
- Planning and executing integrated marketing campaigns across digital, print, PR, social, and in-practice channels
- Supporting new practice launches and branch partner transitions
ASSUMPTION: This role requires a well-rounded marketer with a strong digital-first approach and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Acting as the dedicated marketing partner for a portfolio of practices, building strong relationships across practice and regional teams
✅ Using data and insight to identify opportunities and deliver insight-led marketing recommendations
✅ Planning and delivering integrated campaigns across digital, print, PR, social, and in-practice channels with a strong digital-first approach
✅ Supporting new practice launches and branch partner transitions, ensuring consistent brand presence and local engagement
✅ Helping local teams access the right tools, content, and guidance to champion their practice locally
✅ Reporting on the impact of local activity and sharing learnings to continuously evolve the approach
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and stakeholder management, requiring a versatile marketer.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in a multi-site, joint venture, or fast-paced service-based environment
Required Skills:
- Marketing generalist skills with a strong digital focus
- Data analysis and insight-driven mindset
- Project management and stakeholder communication skills
- Excellent communication and collaboration skills
- Full UK driving license and willingness to travel occasionally
Preferred Skills:
- Experience in the veterinary industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar multi-site or service-based environment and a strong digital marketing background will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £30,000 - £40,000 per annum (Based on industry standards for a role of this level and location)
Benefits:
- Competitive benefits package
- 25 days' annual leave plus bank holidays
- Company pension scheme
- Employee discount scheme
- Access to a wide range of discounts and benefits
Working Hours: Full-time, 40 hours per week. Occasional travel to practices may be required.
ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medivet is a leading provider of veterinary services in the UK, with a focus on delivering exceptional care and customer service.
Company Size: Medivet has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: Medivet was founded in 1987 and has since grown to become a prominent player in the veterinary industry.
Company Description:
- Medivet is committed to delivering first-class care and customer service, rated ‘Excellent’ by clients
- The company offers a dedicated training centre for continuous learning and skill development
- Medivet provides access to the best equipment and facilities, ensuring high-quality care
Company Specialties:
- Veterinary Partnerships
- VN Training College
- New Graduate Support Programme
- Residency Training Programme
- 24 Hour Continuous Care and Emergency Centres
- In-house MRI unit
- Vetblood bank
- Veterinary Surgeon Employment and Veterinary Nurse Employment
Company Website: Medivet Group Limited
ASSUMPTION: Medivet's focus on exceptional care and customer service creates an environment where employees can make a real difference in pet owners' lives.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience.
Reporting Structure: The Local Marketing Manager will report directly to the Marketing Manager and work closely with branch partners and regional teams.
Work Arrangement: This is a hybrid role, requiring a minimum of two days per week in the Watford Support Centre, with the rest of the time working remotely or on-site at practices.
Growth Opportunities:
- Potential to progress within the marketing department or explore other roles within the company
- Opportunities to work on diverse projects and gain experience in various marketing channels
- Access to training and development resources to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for professional growth and development within a large and established organization.
🌍 Location & Work Environment
Office Type: Medivet's Watford Support Centre is a modern, professional office environment.
Office Location(s): Watford, Hertfordshire, United Kingdom
Geographic Context:
- Watford is located in Hertfordshire, approximately 18 miles northwest of Central London
- The area offers a mix of urban and rural environments, with easy access to nearby countryside and attractions
- Watford has excellent transport links, with easy access to the M1, M25, and London Underground
Work Schedule: Full-time, 40 hours per week, with occasional travel to practices required.
ASSUMPTION: The Watford location provides a convenient base for supporting practices across the UK, with easy access to transport links and nearby attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with the marketing manager
Key Assessment Areas:
- Marketing skills and experience
- Data analysis and insight-driven mindset
- Project management and stakeholder communication skills
- Cultural fit and alignment with Medivet's values
Application Tips:
- Tailor your CV and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on, focusing on data-driven insights and stakeholder management
- Research Medivet's company values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Marketing generalist, data analysis, project management, stakeholder communication, digital marketing, brand storytelling, campaign planning, client growth, community engagement, problem-solving, stakeholder management, local marketing, insight translation, practice support, event support
ASSUMPTION: The application process for this role will focus on assessing the candidate's marketing skills, experience, and cultural fit with Medivet's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role will depend on the specific marketing channels and platforms used by Medivet.
👔 Cultural Fit Considerations
Company Values:
- Exceptional care, always there
- Passionate about pets
- Committed to learning and development
- Working together to achieve more
Work Style:
- Collaborative and team-oriented
- Data-driven and insight-focused
- Adaptable and responsive to change
- Committed to delivering high-quality work
Self-Assessment Questions:
- Do you share Medivet's passion for delivering exceptional care to pets and their owners?
- Are you comfortable working collaboratively with various stakeholders and teams?
- Do you have a data-driven mindset and enjoy translating insights into actions?
ASSUMPTION: Candidates who align with Medivet's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Occasional travel to practices, which may require overnight stays
- Adapting to a fast-paced and sometimes unpredictable work environment
- Balancing the need for local flexibility with the requirement to maintain a consistent brand presence
ASSUMPTION: These challenges can be overcome by a well-organized, adaptable, and collaborative marketing professional.
📈 Similar Roles Comparison
- This role is similar to a Local Marketing Manager or Multi-Site Marketing Manager in other industries, but with a focus on the veterinary sector
- In comparison to other marketing roles, this position requires a strong balance of strategic planning, hands-on campaign execution, and stakeholder management
- Career progression opportunities may include moving into a regional or national marketing role within the company
ASSUMPTION: This role offers a unique blend of marketing responsibilities and the opportunity to make a real impact on local practices and pet owners' lives.
📝 Sample Projects
- Developing and executing a local marketing campaign to launch a new veterinary practice
- Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
- Collaborating with regional teams to create tailored marketing materials for individual practices
- Managing relationships with local suppliers and partners to secure sponsorships and other marketing opportunities
ASSUMPTION: These sample projects illustrate the diverse and hands-on nature of the Local Marketing Manager role at Medivet.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing mix for a local veterinary practice?
- How does Medivet support local marketing managers in their roles?
- What opportunities are there for professional development and growth within the marketing department?
- How does Medivet balance the need for local flexibility with the requirement to maintain a consistent brand presence?
- What is the company culture like, and how does it support a work-life balance?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on, focusing on data-driven insights and stakeholder management
- Research Medivet's company values and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
