Senior Field Marketing Manager, DACH

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📌 Core Information

🔹 Job Title: Senior Regional Marketing Manager, DACH

🔹 Company: Vectra AI

🔹 Location: Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing plans to drive demand generation and partner marketing across the DACH region.
• Collaborating with various teams to ensure alignment and consistent execution of marketing strategies.
• Leveraging strong regional expertise and a deep understanding of the local market to engage target audiences.
• Working closely with global campaigns and digital teams to adapt content, messaging, and nurture journeys for local relevance.
• Managing the regional marketing budget effectively, working with agencies, vendors, and partners to deliver impactful outcomes.

ASSUMPTION: This role requires a proactive self-starter with a strong background in B2B field and partner marketing, solid regional expertise, and a passion for delivering tailored, results-driven marketing programs that generate pipeline and accelerate revenue.

📋 Key Responsibilities

✅ Develop and execute integrated marketing plans to drive demand generation and partner marketing across the DACH region, aligned with sales goals and corporate growth objectives.

✅ Collaborate with various teams, including sales, channel, customer success, and marketing, to ensure alignment and consistent execution of marketing strategies.

✅ Leverage strong regional expertise and a deep understanding of the local market to engage target audiences in meaningful, compelling ways.

✅ Work closely with global campaigns and digital teams to adapt content, messaging, and nurture journeys for local relevance.

✅ Manage the regional marketing budget effectively, working with agencies, vendors, and partners to deliver impactful outcomes.

✅ Plan and deliver high-impact regional experiences, including roundtables, trade shows, conferences, webinars, and virtual engagements, ensuring brand consistency and reinforcing Vectra AI’s value proposition.

✅ Collaborate with MSSPs, VARs, distributors, and strategic alliances to design and execute joint campaigns, thought leadership initiatives, and events that amplify brand visibility and generate shared pipeline.

✅ Work with Customer Success to showcase testimonials, case studies, and advocacy programs to deepen engagement with key accounts and sectors.

✅ Track and report on campaign performance, pipeline contribution, and ROI, continuously optimizing based on insights to maximize engagement and impact.

✅ Provide localised tools, assets, and resources to support sales in progressing opportunities, ensuring all activities comply with local regulations and resonate culturally and linguistically with the target audience.

ASSUMPTION: This role requires a strategic thinker and hands-on marketer who can balance big-picture planning with tactical execution, with a deep understanding of how to engage audiences in meaningful, compelling ways.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven success in field marketing roles within the enterprise software or cybersecurity sectors, with a strong track record in partner marketing and regional campaign execution.

Required Skills:

• Proven success in field marketing roles within the enterprise software or cybersecurity sectors.
• Strong track record in partner marketing and regional campaign execution.
• Excellent verbal and written business fluency in German and English.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and reporting skills.
• Ability to work independently and in a team environment.
• Proven ability to manage budgets and vendors.
• Experience with marketing automation tools and CRM systems.
• Familiarity with the DACH region and local market dynamics.

Preferred Skills:

• Experience with AI-driven cybersecurity solutions.
• Familiarity with the Vectra AI platform and its unique value proposition.
• Knowledge of the cybersecurity industry and market trends.

ASSUMPTION: This role requires a proactive self-starter with a strong background in B2B field and partner marketing, solid regional expertise, and a passion for delivering tailored, results-driven marketing programs that generate pipeline and accelerate revenue.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for similar roles, experience levels, and locations.

Benefits:

• Health care insurance, including medical, dental, and vision coverage.
• Income protection / life insurance.
• Access to retirement savings plans.
• Behavioral and emotional wellness services.
• Generous time away from work.
• A comprehensive employee recognition program.
• Stock options.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security

Company Size: 501-1,000 employees

Founded: 2011

Company Description:

• Vectra AI is the cybersecurity AI company that protects modern networks from modern attacks.
• When modern cyber attackers bypass existing controls, evade detection, and gain access to customers’ data center, campus, remote work, identity, cloud, and IoT/OT environments, the Vectra AI Platform sees their every move, connects the dots in real-time, and stops them from becoming breaches.
• With 35 patents in AI security and the most vendor references in MITRE D3FEND, organizations worldwide rely on Vectra AI to see and stop attacks their other tools can’t.

Company Specialties:

• Cybersecurity
• Threat Detection
• Ransomware prevention
• Ransomware protection
• NDR
• XDR
• AI
• Network Security
• Cloud Security
• Network threat detection
• Network detection and response
• MDR
• ITDR

Company Website: https://www.vectra.ai

ASSUMPTION: Vectra AI is a leading cybersecurity company that focuses on AI-driven threat detection and response, providing innovative solutions to protect modern networks from advanced cyber-attacks.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Senior Director, EMEA Marketing.

Work Arrangement: This role can be based anywhere in Germany and is remote-friendly.

Growth Opportunities:

• Potential career growth within the marketing department or other functions within the company.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Chance to gain experience in a dynamic, fast-growing industry and work with cutting-edge technology.

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, fast-growing industry and gain experience in a critical function within the company, with potential for career growth and development.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from one of Vectra AI’s offices in Germany.

Office Location(s): Munich, Germany

Geographic Context:

• The DACH region (Germany, Austria, and Switzerland) is a key market for Vectra AI, with a significant customer base and growth potential.
• Germany is the largest economy in Europe and a major global player in the tech industry.
• The local time zone is Central European Time (CET).

Work Schedule: The work schedule is flexible, with a focus on results and productivity. The role may require occasional travel to attend industry events, conferences, and client meetings.

ASSUMPTION: This role offers a flexible work environment with a focus on results and productivity, allowing employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening with the hiring manager.
• In-depth behavioral and situational interviews to assess cultural fit and problem-solving skills.
• Technical assessment or case study presentation, depending on the role.
• Final round interviews with senior leadership or other stakeholders.

Key Assessment Areas:

• Strategic thinking and planning skills.
• Ability to execute tactical marketing campaigns and events.
• Strong communication and presentation skills.
• Fluency in German and English, with a deep understanding of the local market.
• Adaptability and cultural sensitivity.

Application Tips:

• Highlight your relevant experience in field marketing, partner marketing, and regional campaign execution.
• Demonstrate your understanding of the local market and cultural nuances in your cover letter and interview responses.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability.
• Showcase your ability to manage budgets, vendors, and partners effectively.
• Be ready to discuss your long-term career goals and how this role fits into your professional development.

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, tactical execution, cultural fit, and adaptability to the local market.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, or HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Project management tools (e.g., Asana, Trello, or Jira)
• Social media platforms (e.g., LinkedIn, Facebook, and Twitter)
• Event management platforms (e.g., Eventbrite, Bizzabo, or Cvent)
• Email marketing tools (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: This role requires proficiency in marketing automation tools, CRM systems, and project management tools to effectively manage marketing campaigns and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embrace continuous learning and improvement.
• Integrity: Act with honesty and transparency in all interactions.
• Collaboration: Work together to achieve common goals and drive success.
• Customer-centric: Focus on understanding and meeting customer needs.
• Accountability: Take ownership of your responsibilities and deliver results.

Work Style:

• Strategic: Balance big-picture thinking with tactical execution.
• Adaptable: Embrace change and pivot as needed to achieve goals.
• Collaborative: Work effectively with cross-functional teams and stakeholders.
• Customer-focused: Prioritize customer needs and preferences in decision-making.
• Data-driven: Use data and analytics to inform strategy and measure performance.

Self-Assessment Questions:

• How do you align with Vectra AI’s company values, particularly in the context of this role?
• How do you approach working with diverse teams and stakeholders to achieve common goals?
• How do you adapt your communication style to resonate with different audiences and cultural contexts?
• How do you balance strategic planning with tactical execution to deliver results?

ASSUMPTION: Vectra AI values candidates who embody their core values, demonstrate adaptability, and exhibit a strong customer focus in their work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing their priorities.
• Adapting to a dynamic and fast-paced work environment.
• Working with limited resources and tight deadlines.
• Navigating cultural and linguistic differences in the DACH region.
• Balancing strategic planning with tactical execution.

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to other regional marketing manager positions, but with a focus on the DACH region and the unique challenges and opportunities it presents.
• Unlike other roles, this position requires a deep understanding of the local market, cultural nuances, and language skills.
• The role also offers the opportunity to work with cutting-edge technology and gain experience in a dynamic, fast-growing industry.

ASSUMPTION: This role offers a unique combination of regional focus, cultural sensitivity, and industry-specific context, making it distinct from similar marketing roles.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive demand generation and partner marketing in the DACH region.
• Collaborating with global campaigns and digital teams to adapt content, messaging, and nurture journeys for local relevance.
• Managing the regional marketing budget effectively, working with agencies, vendors, and partners to deliver impactful outcomes.
• Planning and delivering high-impact regional experiences, including roundtables, trade shows, conferences, webinars, and virtual engagements.
• Collaborating with MSSPs, VARs, distributors, and strategic alliances to design and execute joint campaigns, thought leadership initiatives, and events that amplify brand visibility and generate shared pipeline.

ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative aspects of the role, highlighting the unique challenges and opportunities it presents.

❓ Key Questions to Ask During Interview

• How does this role fit into the company’s overall marketing strategy and growth plans for the DACH region?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure success in this role?
• How does the company approach regional marketing in other parts of the world, and what can I learn from those experiences?

ASSUMPTION: These key questions help candidates understand the role’s context, priorities, and growth opportunities, as well as the company’s approach to marketing and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Vectra AI careers page.
• Tailor your resume and cover letter to highlight your relevant experience in field marketing, partner marketing, and regional campaign execution.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural sensitivity.
• Be ready to discuss your long-term career goals and how this role fits into your professional development.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.