Local Marketing Specialist - House of Sport

📌 Core Information

🔹 Job Title: Local Marketing Specialist - House of Sport

🔹 Company: DICK'S Sporting Goods

🔹 Location: Store1647 Mobile AL

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and fostering strong community relationships to drive brand awareness and initiatives.
• Planning and executing local marketing strategies to drive incremental awareness and acquisition.
• Managing local sponsorships and activations to maximize ROI.
• Supporting event execution and serving as a cross-functional liaison between teams and external partners.
• Representing DICK'S Sporting Goods and the House of Sport brand in the local community.

ASSUMPTION: This role requires a high level of self-motivation, strong interpersonal skills, and the ability to work independently in a fast-paced environment. The ideal candidate will be passionate about sports and have a deep understanding of the local market.

📋 Key Responsibilities

✅ Develop and foster strong relationships with local partners, driving company initiatives and awareness of the House of Sport brand.

✅ Plan and execute local marketing outreach strategies to drive incremental awareness and acquisition.

✅ Manage local sponsorships and activations, ensuring proper execution of deliverables and maximizing ROI.

✅ Support event execution and serve as a cross-functional liaison between teams and external partners.

✅ Evaluate and fulfill DICK’S Sporting Goods donations requests from the local community.

✅ Deliver level of excellence and professionalism across all efforts, serving as a face of the brand.

ASSUMPTION: This role requires a high degree of flexibility, as hours may vary depending on event schedules and community needs. Some travel within the territory may also be required.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Advertising, Business Administration, or Communications

Experience: 1-3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment.

Required Skills:

• Excellent interpersonal and team building skills
• Ability to multi-task and work independently in a fast-paced environment
• Flexible availability, including some nights, weekends, and holidays
• Valid driver’s license and ability to pass comprehensive criminal background and motor vehicle checks

Preferred Skills:

• Experience with event planning and execution
• Knowledge of the local sports market and community
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with social media platforms are likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $55,000 per year (Based on industry standards for a Marketing Specialist role with 1-3 years of experience in the retail sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee discount on merchandise
• Opportunities for career growth and development

Working Hours: Full-time, with flexible scheduling based on event needs and community demands. Some nights, weekends, and holidays may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on sporting goods and equipment

Company Size: 10,001+ employees, providing a large network of resources and opportunities for growth

Founded: 1948, with a rich history in the sporting goods industry

Company Description:

• DICK'S Sporting Goods is a leading retailer of sporting goods, offering a wide range of products for various sports and outdoor activities.
• The company operates through multiple banners, including DICK'S Sporting Goods, Golf Galaxy, and House of Sport.
• DICK'S Sporting Goods is committed to supporting local communities through various initiatives, such as The DICK’S Sporting Goods Foundation and its community giving programs.

Company Specialties:

• Retail merchandising and management
• Product development and sourcing
• Technology and eCommerce
• Athletics and sports marketing

Company Website: DICK'S Sporting Goods Careers

ASSUMPTION: DICK'S Sporting Goods is a well-established company with a strong presence in the retail industry. The company's commitment to supporting local communities and its focus on athletics and sports make it an attractive employer for individuals passionate about sports and community engagement.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement within the company

Reporting Structure: The Local Marketing Specialist will report directly to the Store Manager or Marketing Manager, depending on the store's size and structure

Work Arrangement: On-site, with flexible scheduling based on event needs and community demands

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role within the company
• Expansion into other areas of the business, such as merchandising, product development, or eCommerce
• Opportunities to work on special projects or events, gaining valuable experience and exposure within the organization

ASSUMPTION: The Local Marketing Specialist role is an excellent entry point for individuals looking to establish a career in marketing, with ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Retail store environment, with a focus on community engagement and event planning

Office Location(s): Store1647 Mobile AL

Geographic Context:

• Mobile, AL is the third-most populous city in Alabama, with a diverse population and a strong sports culture
• The city is home to several professional and collegiate sports teams, providing ample opportunities for community engagement and partnership
• Mobile has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, with flexible scheduling based on event needs and community demands. Some nights, weekends, and holidays may be required.

ASSUMPTION: The Local Marketing Specialist role is well-suited to individuals who thrive in a fast-paced, dynamic environment and enjoy working closely with community members and partners.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-store interview with the Store Manager or Marketing Manager
• Final interview with the District Manager or Regional Marketing Manager

Key Assessment Areas:

• Interpersonal and communication skills
• Problem-solving and critical thinking abilities
• Understanding of the local sports market and community
• Event planning and execution experience

Application Tips:

• Highlight relevant experience and skills, such as event planning, community engagement, and marketing initiatives
• Tailor your resume and cover letter to emphasize your passion for sports and commitment to community involvement
• Prepare questions about the role, the company, and the local market to demonstrate your interest and enthusiasm

ATS Keywords: Marketing, Advertising, Business Administration, Communications, Interpersonal Skills, Team Building, Multi-tasking, Event Execution, Community Engagement, Sponsorship Management, Budget Management, Content Capture, Market Intelligence, Relationship Building, Media Training

ASSUMPTION: The application process for the Local Marketing Specialist role is likely to be competitive, with a focus on identifying candidates with strong interpersonal skills, a passion for sports, and a commitment to community engagement.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter)
• Event planning and management software (e.g., Eventbrite, Cvent)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with social media platforms are likely to be essential for this role. Experience with event planning and management software, as well as CRM software, may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Passionate
• Committed
• Skilled
• Driven

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on achieving goals
• Committed to continuous learning and development

Self-Assessment Questions:

• Do you have a genuine passion for sports and a deep understanding of the local sports market?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you committed to delivering excellence and professionalism in all aspects of your work?

ASSUMPTION: DICK'S Sporting Goods values candidates who are passionate, committed, skilled, and driven, with a strong work ethic and a commitment to delivering excellence in all aspects of their work.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working flexible hours, including nights, weekends, and holidays
• Building and maintaining strong relationships with local partners and community members
• Adapting to changes in the local market and responding to emerging opportunities and challenges

ASSUMPTION: The Local Marketing Specialist role presents unique challenges and opportunities for growth and development. Candidates should be prepared to work in a fast-paced, dynamic environment and adapt to changes in the local market.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Local Marketing Specialist role is heavily focused on community engagement and event planning, with a strong emphasis on building and maintaining local partnerships
• The role requires a unique blend of marketing, event planning, and community engagement skills, with a strong emphasis on interpersonal and communication skills
• Career progression in this role may involve advancement to a Senior Marketing Specialist or Marketing Manager role within the company, or expansion into other areas of the business, such as merchandising, product development, or eCommerce

ASSUMPTION: The Local Marketing Specialist role is a unique and specialized position within the marketing field, requiring a specific skill set and a deep understanding of the local sports market and community.

📝 Sample Projects

• Planning and executing a grand opening event for a new House of Sport location
• Developing and implementing a local marketing campaign to drive incremental awareness and acquisition
• Managing a local sponsorship and activation, ensuring proper execution of deliverables and maximizing ROI

ASSUMPTION: The Local Marketing Specialist role involves a wide range of projects and initiatives, from event planning and execution to community engagement and partnership development. Candidates should be prepared to take on a diverse range of responsibilities and adapt to changes in the local market.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the company and the local market?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for employees in this role?
• What are the key challenges facing the local market, and how can this role help address them?

ASSUMPTION: The interview process for the Local Marketing Specialist role is likely to focus on assessing the candidate's interpersonal and communication skills, understanding of the local sports market, and ability to adapt to changes in the local market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, such as event planning, community engagement, and marketing initiatives
• Prepare questions about the role, the company, and the local market to demonstrate your interest and enthusiasm
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.