📌 Core Information
🔹 Job Title: Loyalty Cobrand Marketing Manager
🔹 Company: Expedia Group
🔹 Location: Washington - Seattle Campus, Austin Domain 11 - HomeAway
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (Seattle, Austin)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for the One Key credit card program
- Collaborating with internal teams and external partners to drive card acquisition and engagement
- Managing end-to-end marketing campaigns, from creative development to legal review
- Analyzing marketing performance and deriving practical insights to inform future strategies
ASSUMPTION: This role requires a well-rounded marketer with experience in multiple channels and a strong understanding of credit card or financial product marketing.
📋 Key Responsibilities
✅ Work with the bank partner and creative/design teams to develop customer-facing communications, digital placements, and terms & conditions for credit card campaigns
✅ Develop and implement marketing plans to support card acquisitions and engagement in partnership with internal teams and the bank
✅ Serve as the liaison between the financial partner and internal teams to prioritize efforts that drive desired results
✅ Manage invoicing and reconciliation processes with marketing channels teams and Finance
✅ Analyze marketing performance to identify campaign learnings and areas of opportunity
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple initiatives and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of work experience, with 2+ years in credit card or financial product marketing
Required Skills:
- Proven experience in credit card or financial product marketing
- Strategic thinking and end-to-end campaign ownership
- Excellent communication and relationship-building skills
- Strong analytical skills and data-driven mindset
- Proactive project management and organizational skills
- Creative problem-solving and critical eye for creativity
- Highly organized with exceptional attention to detail
- Good problem-solving skills and strong business sense
Preferred Skills:
- Experience with CRM, paid digital, social, PR, and direct mail marketing channels
- Ability to navigate a large organization and forge a plan forward when faced with ambiguity
- Naturally curious and dedicated, with a high drive for results
ASSUMPTION: Candidates with experience in multiple marketing channels and a strong understanding of credit card marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $110,500 to $155,000 (Seattle: $110,500 to $155,000, Austin: $110,500 to $155,000 with potential to increase to $177,000 based on performance)
Benefits:
- Travel perks
- Generous time-off policy
- Parental leave
- Flexible work model
- Career development resources
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Travel and Hospitality
Company Size: 10,001+ employees
Founded: 1996 (as Expedia, Inc.)
Company Description:
- Expedia Group is a leading global travel and technology company
- Operates a portfolio of brands including Expedia, Hotels.com, Vrbo, and more
- Provides a full range of travel services to customers and partners across the globe
Company Specialties:
- Technology
- Travel
- Ecommerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group is a large, established company with a diverse portfolio of travel brands and a strong focus on technology and innovation.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Senior Manager, Loyalty Marketing
Work Arrangement: Hybrid (Seattle, Austin)
Growth Opportunities:
- Potential to increase salary based on performance
- Opportunities to work on high-impact projects and campaigns
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader Expedia Group organization.
🌍 Location & Work Environment
Office Type: Hybrid (Seattle, Austin)
Office Location(s): Washington - Seattle Campus, Austin Domain 11 - HomeAway
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
- Austin, TX: Known for its music scene, tech industry, and outdoor activities
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Recruiting Team
- Interview with the Hiring Manager
- Final interview with the Senior Manager, Loyalty Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Performance analysis and reporting
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing experience, especially in credit card or financial product marketing
- Demonstrate strong analytical skills and data-driven mindset
- Showcase creativity and problem-solving skills through past campaign examples
ATS Keywords: Marketing strategy, campaign management, credit card marketing, financial product marketing, performance analysis, communication, collaboration, project management
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and ability to work effectively with internal teams and external partners.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the internal teams and external partners the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- We are one team
- We are curious & hungry learners
- We are customer-obsessed
- We act like owners
- We invent & simplify
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and innovative
- Results-oriented and action-driven
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders?
- Can you describe a time when you used data to inform a marketing strategy or campaign?
- How do you balance multiple priorities and projects simultaneously?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Expedia Group's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Navigating a large organization and forging a plan forward when faced with ambiguity
- Balancing the needs of internal teams and external partners
- Keeping up with industry trends and best practices in credit card marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on the One Key credit card program within the broader Expedia Group loyalty ecosystem
- Similar roles in other organizations may have a broader or more narrow focus on credit card marketing
- Career progression may involve moving into a senior marketing role within the loyalty team or exploring opportunities in other areas of the business
ASSUMPTION: This role offers a unique opportunity to work on a high-impact project within a large, established travel and technology company.
📝 Sample Projects
- Developing and executing a marketing campaign to drive credit card acquisitions
- Analyzing campaign performance and deriving insights to inform future strategies
- Collaborating with internal teams and external partners to optimize marketing channels and tactics
ASSUMPTION: These sample projects reflect the end-to-end marketing ownership and strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the loyalty marketing team?
- How does this role fit into the broader marketing organization and Expedia Group?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Expedia Group support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These questions will help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.expediagroup.com/jobs
- Tailor your resume and cover letter to highlight relevant marketing experience, especially in credit card or financial product marketing
- Prepare examples of past campaign successes and data-driven insights to showcase during the interview
- Follow up with the Recruiting Team one week after submitting your application to inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
