📌 Core Information
🔹 Job Title: Loyalty Cobrand Marketing Manager
🔹 Company: Expedia Group
🔹 Location: Washington - Seattle Campus, Austin Domain 11 - HomeAway
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing plans for credit card campaigns
- Collaborating with bank partners and internal teams for creative assets and legal reviews
- Analyzing marketing performance and identifying areas of opportunity
- Managing relationships with financial partners and internal teams
- Working with marketing channels teams and Finance on invoicing and reconciliation
ASSUMPTION: This role requires a well-rounded marketer with experience in multiple marketing channels and a strong understanding of credit card or financial product marketing.
📋 Key Responsibilities
✅ Work with bank partner and creative/design teams to develop customer-facing communications, digital placements, and terms & conditions for credit card campaigns, and run the legal review process
✅ Develop and implement marketing plans to support card acquisitions and engagement in close partnership with the bank and internal partners such as loyalty, brand, media, creative, product, XD, and marketing channel partners like CRM, paid media, social, and PR
✅ Serve as the liaison between the financial partner and internal teams to prioritize efforts that drive the desired results
✅ Work with marketing channels teams and Finance on invoicing and reconciliation
✅ Analyze marketing performance to identify campaign learnings and areas of opportunity
ASSUMPTION: This role requires strong project management skills to balance multiple initiatives and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of work experience, with 2+ years in credit card or financial product marketing
Required Skills:
- Proven experience in credit card or financial product marketing
- Strategic thinking and end-to-end ownership of strategy development to execution
- Proactive project management and ability to balance multiple initiatives and priorities
- Excellent communication and relationship-building skills
- Analytical skills with the ability to derive practical insights from customer and marketing performance data
- Critical eye for creativity, always keeping the target segment in mind
- Highly organized with exceptional attention to detail
- Good problem-solving skills with a strong business sense
- Dedicated, high-energy, creative, self-starter with an excellent drive for results
- Naturally curious and not afraid to ask questions to challenge the status quo and find the best possible solution
- Ability to navigate a large organization and forge a plan forward when faced with ambiguity
Preferred Skills:
- Experience with multiple marketing channels such as CRM, paid digital, social, PR, direct mail
ASSUMPTION: Candidates with a strong background in marketing and a proven track record in credit card or financial product marketing are preferred.
💰 Compensation & Benefits
Salary Range: $110,500 to $155,000 per year, with the potential to increase up to $177,000 based on ongoing, demonstrated, and sustained performance in the role.
Benefits:
- Travel perks
- Generous time-off
- Parental leave
- Flexible work model
- Career development resources
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on market research and internal equity considerations. The range may be modified in the future.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group is a global travel technology company that powers travel for everyone, everywhere. They operate a family of brands that includes Brand Expedia, Hotels.com, Vrbo, and more.
Company Size: 10,001+ employees
Founded: 1996 (as Expedia, Inc.)
Company Description:
- Expedia Group creates cutting-edge tech to make travel smoother and more memorable
- They foster an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win
- Expedia Group is committed to creating an inclusive work environment with a diverse workforce
Company Specialties:
- Technology
- Travel
- Ecommerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- and Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group is a large, established company with a strong focus on technology and travel. They value diversity, inclusion, and employee growth.
📊 Role Analysis
Career Level: Experienced professional
Reporting Structure: This role reports to the Senior Manager, Loyalty Marketing
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to increase salary based on performance
- Career development resources and training opportunities
- possibility to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): Washington - Seattle Campus, Austin Domain 11 - HomeAway
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
- Austin, TX: A growing tech hub with a strong job market and affordable cost of living
Work Schedule: 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the senior leadership team
Key Assessment Areas:
- Marketing strategy and planning
- Project management and prioritization
- Relationship-building and communication skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience, especially in credit card or financial product marketing
- Demonstrate strong project management and analytical skills in your resume and cover letter
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a large organization
ATS Keywords: Credit card marketing, financial product marketing, marketing strategy, project management, relationship-building, analytical skills, creative, attention to detail, problem-solving, communication, strategic thinking, digital marketing, CRM, social media, paid media, direct mail
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- We are one team
- We act like owners
- We think big
- We deliver results with integrity
- We care for each other, our customers, and our communities
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Innovative and forward-thinking
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you proactive and results-driven, with a strong sense of ownership?
- Do you have a growth mindset and a willingness to learn and adapt?
- Are you comfortable working with data and using it to inform decision-making?
ASSUMPTION: Candidates who align with Expedia Group's values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Working with multiple internal teams and external partners may require strong project management and communication skills
- Navigating a large organization may present challenges, requiring the ability to forge a plan forward when faced with ambiguity
- The role may require working with sensitive customer data and ensuring compliance with regulations
- Balancing multiple initiatives and priorities may be challenging, requiring strong organizational skills and attention to detail
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on credit card marketing within the travel industry
- Compared to other marketing roles, this position requires a strong understanding of financial product marketing and a strategic mindset
- Career progression may involve moving into a senior marketing role or specializing in a specific aspect of credit card marketing
ASSUMPTION: This role offers a unique opportunity to specialize in credit card marketing within the travel industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new credit card product
- Analyzing customer data to identify segments with high potential for card acquisition and engagement
- Collaborating with the bank partner to optimize marketing channels and improve campaign performance
ASSUMPTION: These sample projects illustrate the end-to-end ownership of strategy development, marketing planning, creative and channel execution, and performance reporting and analysis required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Expedia Group support the growth and development of its employees?
- What are the key challenges facing the credit card marketing team, and how can this role help address them?
- How does Expedia Group foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience, especially in credit card or financial product marketing
- Write a cover letter that demonstrates your understanding of the role and your qualifications
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a large organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
