Loyalty Marketing Manager

📌 Core Information

🔹 Job Title: Loyalty Marketing Manager

🔹 Company: AGIA Inc.

🔹 Location: Oxnard, CA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative loyalty strategies across multiple products
• Driving customer engagement and retention through multi-channel marketing campaigns
• Analyzing program effectiveness and identifying opportunities for growth and optimization
• Collaborating with cross-functional teams to integrate loyalty programs with sales and service efforts
• Managing marketing spend and revenue forecasts

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive customer-centric marketing initiatives.

📋 Key Responsibilities

✅ Lead the design, development, and implementation of innovative loyalty constructs and strategies

✅ Work with marketing leaders, product management, and direct reports to create multi-channel strategic marketing campaigns

✅ Drive execution of approved strategies, ensuring all details are planned and executed successfully within budget

✅ Collaborate with sales and service leadership, product management, and external agencies to support loyalty marketing initiatives

✅ Analyze the performance of existing loyalty programs and identify key areas of opportunity for growth and optimization

✅ Develop and communicate clear, data-backed recommendations to senior leadership to drive business and customer-centric decision-making

✅ Manage marketing spend, establish campaign performance benchmarks, and develop supporting financial reports

ASSUMPTION: This role requires a strong focus on data-driven decision-making, continuous improvement, and effective communication with senior leadership and cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or related field

Experience:

• Minimum 8 years work experience in multi-channel marketing or related function
• Minimum 5 years work experience managing consumer loyalty programs
• Prior supervisory experience and/or leadership training
• Minimum 3 years experience working with revenue and budget forecasts
• Minimum 3 years experience leading hypothesis-driven A/B tests

Required Skills:

• Advance knowledge of the customer lifecycle and multi-channel marketing strategies
• Knowledge of reporting tools such as PowerBi, Google Analytics, etc.
• Familiarity with loyalty platforms, CDPs, campaign automation, or CRM tools
• Strong written and verbal communication skills
• Ability to work independently and with ambiguity on multiple projects simultaneously
• Strong leadership competencies, including the ability to influence others, bring cross-functional teams together, create a culture of collaboration, and champion a growth mindset
• Excellent time management, organizational, planning, and project management skills
• Strong presentation skills in small and large group settings
• Intermediate proficiency in MS Office

Preferred Skills:

• Experience with specific loyalty platforms, CDPs, or CRM tools
• Industry-specific knowledge of insurance or benefits marketing

ASSUMPTION: Candidates with experience in insurance or benefits marketing and familiarity with relevant tools may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $125,000 - $135,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health benefits (medical, dental, vision)
• 401K with 100% company match up to 3% of annual income and an additional 50% match on the next 2% of income
• Prefunded optional FSA
• 100% covered Life Insurance, Accidental Death and Dismemberment Insurance, Short Term/Long Term Disability
• $250 Wellness Benefit

Working Hours: Regular office schedule, with 5% domestic travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 201-500 employees

Founded: 1967

Company Description:

• AGIA Affinity is an established insurance and benefits marketing partner to various associations and organizations
• The company focuses on improving the lives of both its client members and internal members
• AGIA offers a range of benefits, including health insurance, retirement plans, and wellness programs

Company Specialties:

• EA+
• Affinity groups
• Rescue 360
• Worldwide Rescue and Security
• Device Guard

Company Website: http://www.AGIA.com

ASSUMPTION: AGIA Inc. is a well-established company with a strong focus on customer-centric marketing and a commitment to its members.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the Senior Marketing Manager or similar role

Work Arrangement: On-site, with 5% domestic travel required

Growth Opportunities:

• Potential to advance to a senior marketing role or leadership position within the marketing department
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Chance to collaborate with cross-functional teams and develop leadership skills

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: On-site, with a regular office schedule

Office Location(s): Oxnard, CA

Geographic Context:

• Oxnard is located in Ventura County, California, approximately 60 miles northwest of Los Angeles
• The city offers a mix of urban and suburban living, with a population of around 200,000 people
• Oxnard has a Mediterranean climate, with mild winters and warm summers

Work Schedule: Regular office hours, with some flexibility for remote work or adjusted hours as needed

ASSUMPTION: The work environment at AGIA Inc. is collaborative and supportive, with a focus on customer-centric marketing and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the hiring manager or a panel of interviewers
• Case study or presentation to assess problem-solving skills and strategic thinking
• Final interview with senior leadership or the executive team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and presentation skills
• Leadership and teamwork capabilities

Application Tips:

• Highlight relevant experience and achievements in multi-channel marketing and loyalty program management
• Demonstrate a strong understanding of the customer lifecycle and data-driven decision-making
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role and company
• Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills

ATS Keywords: Multi-channel marketing, customer loyalty programs, A/B testing, data analysis, project management, communication, leadership, budget management, marketing strategy, collaboration, presentation skills, customer engagement, performance optimization, technical requirements, consumer communications, forecasting

ASSUMPTION: The application process at AGIA Inc. is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit within the marketing department and the company as a whole.

🛠️ Tools & Technologies

• PowerBi
• Google Analytics
• Loyalty platforms, CDPs, campaign automation, or CRM tools (e.g., Salesforce, Adobe Campaign, Oracle Responsys)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective data analysis, reporting, and campaign management.

👔 Cultural Fit Considerations

Company Values:

• Passion for mission and commitment to members
• Discipline, science, and creativity in marketing and administration
• Customization of benefits to meet changing needs and personalization of offers for the right member at the right time
• Exceptional branded customer service

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to changing needs and market trends
• Customer-centric and committed to deepening relationships at every touchpoint

Self-Assessment Questions:

• Do you share AGIA's passion for its mission and commitment to its members?
• Are you comfortable working in a collaborative, data-driven environment that prioritizes customer-centric marketing?
• Do you have the ability to adapt to changing needs and market trends, and can you effectively manage multiple projects simultaneously?

ASSUMPTION: Candidates who align with AGIA's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with ambiguity and adapting to changing needs and market trends
• Collaborating effectively with cross-functional teams and external agencies
• Analyzing and interpreting complex data to drive strategic decision-making

ASSUMPTION: These challenges require strong project management, communication, and problem-solving skills, as well as the ability to work effectively in a collaborative, data-driven environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on customer loyalty programs and requires experience in managing and optimizing these initiatives
• AGIA Inc. is an established insurance and benefits marketing partner with a strong focus on customer-centric marketing and continuous improvement
• This role offers opportunities for professional growth and development within the marketing department and the company as a whole

ASSUMPTION: This role is unique in its focus on customer loyalty programs and offers a range of growth opportunities for candidates with the right skills and experiences.

📝 Sample Projects

• Developing and implementing a new loyalty program to drive customer engagement and retention
• Analyzing the performance of existing loyalty programs and identifying opportunities for optimization and growth
• Collaborating with cross-functional teams to integrate loyalty programs with sales and service efforts

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives associated with this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does AGIA Inc. support the professional growth and development of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does AGIA Inc. measure the success of its loyalty marketing initiatives, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?

ASSUMPTION: These interview questions are designed to assess the company's culture, priorities, and commitment to employee growth and development, as well as the specific expectations and requirements for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in multi-channel marketing and loyalty program management
• Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills
• Research AGIA Inc. and the insurance industry to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.