📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Maino.ai
🔹 Location: Bangalore, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 1-8 years
🔹 Remote Status: On-site (Hybrid, 5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing digital marketing campaigns across various paid channels
- Monitoring and analyzing campaign performance data
- Collaborating with the creative team to design campaigns based on consumer insights
- Conducting testing to evaluate advertising effectiveness
ASSUMPTION: This role requires a strong understanding of key performance indicators (KPIs) and experience in optimizing marketing strategies across multiple channels.
📋 Key Responsibilities
✅ Plan and execute digital marketing campaigns across all paid channels (Google AdWords, Facebook, Instagram, Amazon Ads, etc.)
✅ Understand and track key KPIs such as CAC, LTV, retention, and ROAS for different business verticals
✅ Stay updated with evolving advertisement product suites and execute campaigns accordingly
✅ Monitor and analyze campaign performance data, identify trends, and make optimization recommendations
✅ Create reports and presentations to share regular campaign performance updates with stakeholders
✅ Design, conceptualize, and coordinate with the creative team to bring out campaigns based on solid consumer and business insights
✅ Understand user behavior and perform root-cause analysis of changes in data trends to identify corrections or propose enhancements
✅ Design experiments to establish attribution of high-reach and impact channels like programmatic and YouTube, and evaluate them through relevant KPIs
✅ Conduct multivariate testing across marketing channels to assess the impact of advertising spends on key business metrics
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-8 years of experience in performance marketing
Required Skills:
- Proven experience in digital marketing campaign management
- Strong analytical skills and data-driven mindset
- Familiarity with marketing automation tools and platforms
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with AI and machine learning-driven marketing automation
- Fluency in multiple languages
- Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint)
ASSUMPTION: Candidates with experience in the tech industry or working with AI-driven marketing platforms may have an advantage.
💰 Compensation & Benefits
Salary Range: INR 12-20 lakhs per annum (Estimated based on experience level and industry standards)
Benefits:
- Health insurance
- Retirement plan
- Performance bonuses
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: AI-driven digital marketing automation
Company Size: Small (2-10 employees)
Founded: 2022
Company Description:
- Maino.ai specializes in AI and machine learning-driven digital marketing automation
- Offers a comprehensive Martech platform to optimize digital marketing strategies
- Operates from Bengaluru, India, and Dover County, Delaware, USA
Company Specialties:
- AI-driven digital marketing automation
- Martech platform development
- Cross-channel campaign management
Company Website: maino.ai
ASSUMPTION: Maino.ai is a growing startup with a focus on innovation and leveraging AI to optimize digital marketing strategies.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: Hybrid (5 days a week on-site)
Growth Opportunities:
- Potential to grow into a senior marketing role as the company expands
- Opportunities to work on cutting-edge AI-driven marketing technologies
- Chance to gain experience in a fast-paced, innovative startup environment
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Bangalore, India
Geographic Context:
- Bangalore is a major tech hub with a vibrant startup ecosystem
- The city offers a mix of urban and suburban living options
- Bangalore has a tropical savanna climate with moderate weather year-round
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the Marketing Director
- Final decision and offer
Key Assessment Areas:
- Digital marketing campaign management experience
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital marketing campaign management
- Tailor your resume and cover letter to emphasize your analytical skills and data-driven approach
- Demonstrate your understanding of AI-driven marketing automation and its potential impact on digital marketing strategies
ATS Keywords: Digital Marketing, Google AdWords, Facebook Ads, Instagram Ads, Amazon Ads, KPI Analysis, Campaign Performance, Data Analysis, Creative Coordination, User Behavior Analysis, Root-Cause Analysis, Multivariate Testing, Programmatic Advertising, YouTube Advertising, Attribution Modeling, Marketing Automation
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Instagram Ads
- Amazon Advertising Platform
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: Candidates should have experience with relevant marketing automation and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven decision making
- Collaboration
- Continuous learning
Work Style:
- Fast-paced and dynamic startup environment
- Cross-functional team collaboration
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How do you stay updated with the latest trends and technologies in digital marketing?
- Can you provide an example of a time when you optimized a digital marketing campaign based on data analysis?
- How do you approach working collaboratively with cross-functional teams?
ASSUMPTION: Candidates should demonstrate a strong fit with Maino.ai's company values and work style to be successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment may require adaptability and flexibility
- Staying up-to-date with the latest trends and technologies in AI-driven digital marketing may require continuous learning and development
- Analyzing and interpreting complex data may require strong analytical skills and attention to detail
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, innovative environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Performance Marketing Specialist position in other companies
- However, Maino.ai's focus on AI-driven marketing automation sets it apart from other digital marketing roles
- Candidates should research other similar roles and compare the responsibilities, required qualifications, and company culture to make an informed decision
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and interests.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to promote a new product launch
- Analyzing campaign performance data to identify trends and optimize marketing strategies
- Conducting A/B testing to evaluate the impact of advertising spends on key business metrics
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- How does Maino.ai plan to leverage AI and machine learning to optimize digital marketing strategies in the future?
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does Maino.ai support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing campaign management experience and analytical skills
- Prepare for the interview by researching Maino.ai's company values and work style, and practicing your responses to potential interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
