📌 Core Information
🔹 Job Title: Manager, Audience Growth
🔹 Company: Iconic Artists Group
🔹 Location: Los Angeles, California
🔹 Job Type: Full-Time, Hybrid (In-office Mon-Thu, Remote Fri)
🔹 Category: Entertainment
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Level (3+ years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Overseeing digital marketing and content strategies for a diverse roster of artists
- Driving audience growth, maintaining artist brand creative direction, and enhancing fan engagement
- Collaborating with senior team members to implement complex digital marketing strategies
- Analyzing marketing data and social stats to identify trends and opportunities
ASSUMPTION: This role requires a strong understanding of the music industry, digital marketing trends, and analytics to effectively grow and engage audiences for a diverse roster of artists.
📋 Key Responsibilities
✅ Ideate and execute digital marketing strategies across assigned artists' rosters, focusing on driving audience growth, maintaining artist brand creative direction, and enhancing fan engagement.
✅ Support the development and execution of multi-platform growth strategies across artist socials, YouTube, newsletters, digital optimization, SEO campaigns, strategic content partnerships, and more.
✅ Manage targeted newsletter campaigns and YouTube content strategies, aiding in increasing subscriber engagement and optimizing content visibility.
✅ Collaborate with senior team members to implement complex digital marketing strategies, ensuring tasks align with the company’s broader goals.
✅ Oversee content production and creative direction for artist socials and DSPs in collaboration with the Audience Growth and Creative Development teams, supporting broader growth initiatives.
✅ Analyze marketing data and social stats for our artists daily, identifying trends and opportunities for our roster.
ASSUMPTION: This role requires a proactive, supportive approach to problem-solving, strong communication skills, and the ability to handle multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Communications, or a related field preferred (or equivalent experience).
Experience: 3+ years’ experience in digital marketing, viral marketing, artist marketing, and/or content strategy, particularly within the music industry, marketing/social agency, or artist management.
Required Skills:
- Proven experience working on the development and execution of digital marketing campaigns that have contributed to increased audience engagement and growth.
- Proficiency in using design tools such as Photoshop and Canva for creating marketing materials.
- Familiarity with SEO, social media platforms, and digital marketing tools.
- Experience with analytics tools such as Chartmetric, Google Analytics, social media platform backends, and DSP insights, and other relevant platforms in the music industry today.
- Strong organizational skills and ability to handle multiple projects simultaneously.
- Well-versed in current best practices across all digital and social media platforms, with a continuous drive to stay ahead of industry trends.
Preferred Skills:
- Knowledge of the music industry and its trends.
- Experience working with legacy music brands.
ASSUMPTION: Candidates with experience in the music industry or working with legacy music brands may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $80,000 per year, depending upon experience.
Benefits:
- Competitive benefits package
- Annual bonus
Working Hours: Full-time, 40 hours per week. In-office Monday through Thursday, remote on Fridays.
ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in the entertainment industry in Los Angeles.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. Iconic Artists Group is dedicated to acquiring and actively managing portfolios and intellectual property of legacy music brands.
Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration among team members.
Founded: 2018. Iconic Artists Group was founded to fill a void in the music business for artists and to act as a trusted steward for artists’ intellectual property.
Company Description:
- Iconic Artists Group is an Azoff Company, focusing on acquiring and managing the portfolios and intellectual property of legacy music brands.
- The company aims to maximize the value of artists' assets while preserving their legacies.
- Iconic Artists Group is committed to working closely with artists and their families to ensure their legacies are protected and enhanced.
Company Specialties:
- Artist management
- Music industry consulting
- Legacy music brand management
Company Website: https://www.iconicartistsgroup.com
ASSUMPTION: Iconic Artists Group's focus on legacy music brands and close collaboration with artists and their families sets it apart in the music industry.
📊 Role Analysis
Career Level: Mid-Level. This role requires 3+ years of experience in digital marketing, content strategy, or a related field.
Reporting Structure: This role reports directly to the Senior Director, Audience Growth and Creative Development.
Work Arrangement: Hybrid. Employees work in the office Monday through Thursday and from home on Fridays.
Growth Opportunities:
- Potential career progression to Senior Manager, Audience Growth or a similar role within the company.
- Opportunities to work with a diverse roster of artists and gain experience in various aspects of artist management.
- Possibility to collaborate with other departments and gain a broader understanding of the music industry.
ASSUMPTION: This role offers growth opportunities through collaboration with various teams and exposure to different aspects of artist management.
🌍 Location & Work Environment
Office Type: Corporate office in Westwood Village, Los Angeles, CA.
Office Location(s): Westwood Village, Los Angeles, CA.
Geographic Context:
- Los Angeles is a major hub for the entertainment industry, offering ample networking opportunities and industry events.
- The Westwood Village area is known for its vibrant arts and culture scene, with numerous museums, galleries, and live music venues nearby.
- The office is conveniently located near public transportation and major highways, making it easily accessible for commuters.
Work Schedule: Full-time, 40 hours per week. In-office Monday through Thursday, remote on Fridays.
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral interview with the senior director and/or other team members
- Final interview with the CEO or another senior executive
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and content strategy expertise
- Industry knowledge and passion for music
- Problem-solving skills and adaptability
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the music industry and digital marketing trends in your application materials.
- Prepare examples of successful digital marketing campaigns you've worked on and how they contributed to audience growth and engagement.
ATS Keywords: Digital Marketing, Content Strategy, Audience Growth, SEO, Social Media, Analytics, Project Management, Creative Direction, Collaboration, Problem-Solving, Trend Analysis, Design Tools, Communication, Organizational Skills, Marketing Campaigns
ASSUMPTION: Iconic Artists Group uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help your application stand out.
🛠️ Tools & Technologies
- Design tools: Photoshop, Canva
- Analytics tools: Chartmetric, Google Analytics, social media platform backends, DSP insights
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Artist-centric: Putting artists and their legacies first
- Integrity: Acting with honesty and transparency
- Collaboration: Working together to achieve common goals
- Innovation: Embracing new ideas and approaches
Work Style:
- Collaborative: Working closely with various teams to achieve common goals
- Adaptable: Embracing change and new challenges
- Proactive: Taking initiative and being solution-oriented
Self-Assessment Questions:
- Do you have a passion for working with legacy music brands and preserving their legacies?
- Are you comfortable working in a collaborative environment and adapting to new challenges?
- Do you have a proactive, solution-oriented approach to problem-solving?
ASSUMPTION: Candidates who align with Iconic Artists Group's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced and ever-changing music industry
- Balancing the creative direction of artists' brands with audience growth strategies
- Working with legacy music brands and their families, which may have unique expectations and requirements
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other digital marketing or content strategy positions in its focus on legacy music brands and artist-centric approach.
- Iconic Artists Group's small company size allows for closer collaboration and more direct impact on the company's goals and strategies.
- Career progression in this role may involve moving into senior management or taking on broader responsibilities within the company.
ASSUMPTION: Candidates should consider how this role's unique focus and company culture align with their career goals and personal values.
📝 Sample Projects
- Developing and executing a multi-platform growth strategy for a legacy artist, increasing their social media following by 20% within six months.
- Managing a targeted newsletter campaign for an artist, achieving a 30% open rate and 15% click-through rate.
- Optimizing an artist's YouTube channel, increasing views by 50% through strategic content partnerships and SEO best practices.
ASSUMPTION: These sample projects demonstrate the types of initiatives and responsibilities the Manager, Audience Growth may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to working with legacy music brands and their families?
- How does this role collaborate with other departments, such as Creative Development and Artist Management?
- What opportunities are there for growth and advancement within the company?
- How does the company support employees in staying up-to-date with industry trends and best practices?
- What is the company's approach to work-life balance, particularly with the hybrid work arrangement?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Jobvite link provided.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the music industry and digital marketing trends.
- Prepare examples of successful digital marketing campaigns you've worked on and how they contributed to audience growth and engagement.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
