📌 Core Information
🔹 Job Title: Manager - B2B & Channel Marketing
🔹 Company: Capital One
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel marketing strategies to drive brand awareness and demand generation.
- Designing and implementing marketing initiatives that empower channel partners and support sales efforts.
- Collaborating cross-functionally with sales, product, and external partners to align marketing efforts with business objectives.
- Measuring and optimizing campaign performance using data and analytics.
ASSUMPTION: This role requires a strong understanding of B2B marketing principles and channel marketing strategies to drive revenue growth and customer engagement.
📋 Key Responsibilities
✅ B2B Marketing Strategy: Develop and execute multi-channel marketing strategies to drive brand awareness, demand generation, and customer engagement.
✅ Channel Marketing Programs: Design and implement marketing initiatives that empower channel partners, including co-branded campaigns, partner enablement, and joint go-to-market efforts.
✅ Lead Generation & Demand Gen: Drive measurable pipeline growth through targeted campaigns, including content marketing, email marketing, paid media, webinars, and events.
✅ Partner Enablement: Develop marketing materials, sales collateral, and training programs to support channel sales efforts and improve partner effectiveness.
✅ Messaging & Content Development: Create compelling messaging, case studies, whitepapers, and thought leadership content tailored for B2B audiences.
✅ Performance Tracking & Optimization: Leverage data and analytics to measure campaign performance, optimize marketing spend, and improve conversion rates.
✅ Collaboration & Stakeholder Management: Work closely with sales, product, and external partners to align marketing efforts with business objectives.
✅ Event & Webinar Strategy: Plan and execute industry events, partner summits, and virtual engagements to strengthen relationships and generate leads.
ASSUMPTION: This role requires a high level of collaboration and communication skills to work effectively with various stakeholders and drive successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s Degree or Military Experience
Experience: At least 5 years of experience in B2B marketing, channel marketing, or demand generation, preferably in SaaS, technology, or enterprise solutions.
Required Skills:
- Proven experience in B2B marketing, channel marketing, or demand generation.
- Strong analytical mindset and data-driven approach to marketing.
- Excellent communication and collaboration skills.
- Ability to develop and execute high-impact marketing strategies.
Preferred Skills:
- Channel marketing expertise with a proven track record of driving partner engagement and sales.
- Demand generation mastery with experience in marketing automation and sales funnel optimization.
- Content and brand storytelling skills with the ability to craft compelling content for enterprise buyers and channel partners.
- MBA degree.
ASSUMPTION: While experience in financial services is a plus, it is not required for this role. The ideal candidate will have a strong background in B2B marketing and channel marketing strategies.
💰 Compensation & Benefits
Salary Range: $159,400 - $181,900 per year for Manager, Marketing (New York, NY)
Benefits:
- Health, financial, and other benefits (see job description for details)
Working Hours: Full-time, typically 40 hours per week. May include flexible work arrangements.
ASSUMPTION: The salary range provided is specific to the New York, NY location. Candidates hired to work in other locations will be subject to the pay range associated with that location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Capital One is a leading bank focused on delivering innovative solutions that empower customers and improve their financial lives.
Company Size: 10,001+ employees. As a large organization, Capital One offers numerous opportunities for career growth and development.
Founded: 1986. Capital One has a rich history of innovation and customer-centric focus.
Company Description:
- Customer-centric approach to banking and financial services.
- Focus on innovation and leveraging technology to improve customer experiences.
- Diverse range of products and services, including credit cards, banking, auto loans, and more.
Company Specialties:
Company Website: http://www.capitalone.com
ASSUMPTION: Capital One is a well-established financial institution with a strong commitment to innovation and customer service.
📊 Role Analysis
Career Level: Managerial. This role involves leading marketing efforts and collaborating with cross-functional teams to drive business results.
Reporting Structure: This role reports to the Head of Marketing or a similar leadership position within the organization.
Work Arrangement: On-site, with the possibility of flexible work arrangements depending on the company's policies and the manager's discretion.
Growth Opportunities:
- Potential to advance to a senior leadership role within the marketing department or other areas of the business.
- Opportunities to work on diverse projects and campaigns, driving continuous learning and skill development.
- Access to mentorship and training programs to support professional growth.
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office environment in New York, NY.
Office Location(s): 1680 Capital One Drive, McLean, Va; 8020 Towers Crescent Dr, Vienna, VA; 2 Bethesda METRO Center, Bethesda, MD
Geographic Context:
- New York, NY is a major metropolitan area with a diverse population and a thriving job market.
- The cost of living in New York, NY is higher than the national average.
- The city offers a wide range of cultural, entertainment, and recreational opportunities.
Work Schedule: Full-time, typically 40 hours per week. May include flexible work arrangements depending on the company's policies and the manager's discretion.
ASSUMPTION: Working in New York, NY offers a dynamic and fast-paced work environment, with access to numerous cultural and professional networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team or a hiring manager.
- In-depth behavioral and situational interviews with multiple stakeholders, including marketing leadership and potential team members.
- Final interview with the hiring manager or a panel of interviewers.
Key Assessment Areas:
- Marketing strategy and campaign development.
- Collaboration and communication skills.
- Analytical and problem-solving abilities.
- Industry knowledge and understanding of B2B marketing principles.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your marketing strategy and campaign ideas during the interview process.
- Research Capital One's marketing efforts and be ready to discuss how you can contribute to their success.
ATS Keywords: B2B Marketing, Channel Marketing, Demand Generation, Lead Generation, Marketing Strategy, Campaign Development, Collaboration, Communication, Analytics, Problem-Solving, Financial Services
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, focusing on the candidate's marketing expertise and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Salesforce)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's marketing technology stack and the candidate's role within the team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on data-driven decision-making
- Collaborative and cross-functional teamwork
Self-Assessment Questions:
- How do you approach developing marketing strategies that drive customer engagement and revenue growth?
- Can you provide an example of a successful channel marketing campaign you've led, and how you measured its impact?
- How do you balance data-driven insights with creative marketing strategies to drive results?
ASSUMPTION: Capital One values candidates who are customer-focused, innovative, and collaborative, with a strong commitment to data-driven decision-making.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong adaptability and time management skills.
- Collaborating with cross-functional teams and external partners may present unique communication and project management challenges.
- Managing channel marketing programs and partner relationships may require strong stakeholder management and negotiation skills.
- Working in a large organization may involve navigating complex hierarchies and political landscapes.
ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and project management skills, as well as a customer-centric and adaptable mindset.
📈 Similar Roles Comparison
- Compared to other B2B marketing roles, this position places a stronger emphasis on channel marketing and partner enablement.
- In the financial services industry, this role may require a deeper understanding of regulatory compliance and risk management principles.
- Career progression in this role may involve transitioning to a senior leadership position within the marketing department or moving into a broader business leadership role.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or company sizes.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive brand awareness and lead generation for a new enterprise product offering.
- Designing and implementing a co-branded marketing program with a strategic channel partner to drive joint revenue growth and improve partner satisfaction.
- Creating a comprehensive content marketing strategy to educate enterprise buyers about the benefits of a company's B2B solutions and drive demand generation.
ASSUMPTION: These sample projects illustrate the types of marketing initiatives that may be required for this role, focusing on B2B marketing, channel marketing, and demand generation strategies.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the company's B2B offerings, and how this role fits into that overall plan?
- How does the marketing team collaborate with sales and product teams to ensure alignment with business objectives and customer needs?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
- How does Capital One support the professional growth and development of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and how you can contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on B2B marketing, channel marketing, and demand generation strategies.
- Prepare for your interview by researching Capital One's marketing efforts and developing your own marketing strategy and campaign ideas.
- If selected for an interview, be ready to discuss your marketing approach and how you can contribute to Capital One's success.
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
