📌 Core Information
🔹 Job Title: Manager, B2B Marketing Technology & Operations (Remote)
🔹 Company: ezCater, Inc
🔹 Location: Boston, MA (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling marketing operations for Demand and Supply marketing teams
- Managing marketing automation workflows and ensuring data quality and integration
- Collaborating with cross-functional teams to design and optimize go-to-market strategies
- Driving pipeline, customer acquisition, and revenue growth
- Mentoring and coaching team members
ASSUMPTION: This role requires a strategic and technical mindset, with a strong focus on data-driven decision making and process improvement.
📋 Key Responsibilities
✅ Lead B2B Marketing Operations for Demand and Supply marketing teams
✅ Manage a small team of Marketing Technology and Operations associates
✅ Own and optimize marketing automation workflows, lead scoring models, campaign operations, and reporting inside HubSpot Marketing Hub and Salesforce Sales Cloud
✅ Implement and maintain integration strategies between HubSpot, Salesforce, CDP, and additional MarTech tools to ensure clean data flow and a 360° view of the customer
✅ Partner with Demand Marketing, Supply Marketing, Sales Operations, and Sales teams to design, implement, and optimize GTM programs that drive qualified leads, nurture pipelines, and accelerate deal velocity
✅ Enable increases to qualified lead volume and sales pipeline by enhancing lead generation strategies and optimizing account-based marketing (ABM) programs for Corporate Solutions (Demand) and Catering Partners (Supply) Marketing
✅ Develop scalable, automated processes for campaign execution, lead management, data enrichment, and reporting
✅ Drive experimentation frameworks, A/B testing, and optimization initiatives across inbound and outbound channels
✅ Ensure marketing attribution models are accurate and evolve to reflect multi-touch journeys, supporting insight into pipeline performance and marketing ROI
✅ Manage vendor relationships and oversee platform health, hygiene, and governance
✅ Collaborate with Sales Ops teams to ensure seamless handoffs between marketing and sales and shared metrics of success
✅ Serve as a strategic advisor to marketing leadership on operational improvements, GTM technical architecture, and new tool evaluations
ASSUMPTION: This role requires a high level of cross-functional collaboration and the ability to balance strategic thinking with hands-on execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in B2B Marketing Operations, Demand Gen Operations, or Revenue Operations roles
Required Skills:
- Proven expertise in HubSpot Marketing Hub (campaigns, workflows, lead scoring, lead routing)
- Deep experience with Salesforce Sales Cloud (lead management, opportunity stages, reporting)
- Hands-on experience with Customer Data Platforms (e.g., ActionIQ, Segment, Rudderstack, or similar)
- Strong technical proficiency in marketing automation, data integrations, APIs, and marketing analytics
- Experience building end-to-end lead management systems (capture → nurture → handoff → recycle)
- Familiarity with data governance, data hygiene best practices, and CRM/CDP data enrichment
- Excellent cross-functional communication skills
Preferred Skills:
- Familiarity with ABM platforms, event tracking, or predictive lead scoring models
- Experience working in high-growth SaaS, marketplace, or tech-driven environments
ASSUMPTION: Candidates should have a strong background in marketing operations and a proven track record of driving results through data-driven strategies.
💰 Compensation & Benefits
Salary Range: $121,000 - $166,000 per year (USD)
Benefits:
- Stock options that you’ll help make worth a lot
- Health, dental, and FSA insurance
- 401K with ezCater match
- Long-term disability insurance
- All-you-can-eat vacation
Working Hours: Full-time, with flexible work/life balance
ASSUMPTION: The salary range provided is based on the national cash compensation range listed in the job description. However, final offer amounts may vary based on factors such as prior experience, expertise, and region.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on food technology for workplaces
Company Size: Medium (501-1,000 employees), offering a collaborative and innovative work environment
Founded: 2007, with a history of growth and success in the food tech industry
Company Description:
- ezCater is the #1 food tech platform for workplaces in the US
- They make it easy for any organization to manage its food needs and order from over 100,000 restaurants nationwide
- ezCater provides flexible and scalable solutions for employee meals, meetings, and events, backed by 24/7 customer service
Company Specialties:
- Corporate Catering
- Business Catering
- Food for Work
Company Website: www.ezcater.com
ASSUMPTION: ezCater is a well-established company in the food tech industry, with a strong focus on innovation and customer service.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Senior Director of Marketing Operations
Work Arrangement: Remote OK, with the option to work from home or the office (Boston or Denver)
Growth Opportunities:
- Potential to advance to a senior or director-level role within marketing operations
- Opportunities to expand responsibilities and impact as the company continues to grow
- Chance to work on high-impact projects and drive significant business results
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success, with ample room for professional development and advancement.
🌍 Location & Work Environment
Office Type: Hybrid (Boston or Denver offices, with remote work options)
Office Location(s): 40 Water Street, 5th Floor, Boston, MA 02109, US; 999 18th St, Denver, Colorado 80202, US
Geographic Context:
- Boston, MA: A bustling city with a thriving tech industry, rich history, and cultural attractions
- Denver, CO: A vibrant city with a strong tech industry, outdoor recreation opportunities, and a growing food scene
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote work option provides flexibility and convenience, while the office locations offer opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or video interview with the team
- Final interview with the senior leadership team
Key Assessment Areas:
- Technical skills and expertise in marketing automation and data integrations
- Strategic thinking and problem-solving abilities
- Cross-functional communication and collaboration skills
- Leadership and mentoring capabilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with HubSpot, Salesforce, and Customer Data Platforms in detail
- Showcase your ability to drive results through data-driven strategies and process improvement
- Demonstrate your fit with ezCater's company culture and values
ATS Keywords: B2B Marketing Operations, Marketing Automation, Data Integrations, Lead Management, Salesforce, HubSpot, Customer Data Platforms, Data Governance, Cross-functional Communication, Account-based Marketing, Campaign Execution, A/B Testing, Revenue Operations, Technical Proficiency, Continuous Improvement, Project Planning
ASSUMPTION: The interview process at ezCater is designed to assess both technical skills and cultural fit, with a strong emphasis on data-driven decision making and strategic thinking.
🛠️ Tools & Technologies
- HubSpot Marketing Hub
- Salesforce Sales Cloud
- Customer Data Platforms (e.g., ActionIQ, Segment, Rudderstack, or similar)
- Additional MarTech tools (e.g., marketing automation, data enrichment, event tracking)
ASSUMPTION: This role requires proficiency in a variety of marketing technologies and tools, with a focus on data-driven decision making and process improvement.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on delivering exceptional customer experiences and exceeding customer expectations
- Data-driven: Use data and analytics to inform decision-making and drive results
- Innovative: Continuously seek new and better ways to solve problems and improve processes
Work Style:
- Collaborative: Work closely with cross-functional teams to drive results and achieve shared goals
- Adaptable: Embrace change and pivot as needed to meet evolving business demands
- Data-driven: Use data and analytics to inform decision-making and drive results
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with ezCater's customer-centric values?
- Describe a time when you had to adapt to significant changes in your work environment or priorities. How did you approach this challenge, and what was the outcome?
- How do you use data and analytics to inform your marketing strategies and measure their success?
ASSUMPTION: ezCater values candidates who are customer-focused, data-driven, and adaptable, with a strong ability to collaborate and work effectively in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing strategic thinking with hands-on execution in a fast-paced, dynamic environment
- Ensuring data quality and integration across multiple platforms and tools
- Keeping up with the latest marketing technologies and best practices
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong balance of strategic thinking, technical proficiency, and adaptability.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a stronger emphasis on strategic thinking and data-driven decision making
- Unlike many marketing operations roles, this position requires a deep understanding of both demand (corporate solutions) and supply (partner acquisition) marketing
- Career progression in this role may lead to senior or director-level positions within marketing operations, with opportunities to expand responsibilities and impact
ASSUMPTION: This role offers a unique blend of strategic and technical responsibilities, with ample opportunities for professional development and advancement within the marketing department.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and pipeline performance
- Optimizing ABM programs to drive qualified lead volume and accelerate deal velocity for both demand and supply marketing
- Streamlining campaign execution and lead management processes to improve efficiency and scalability
ASSUMPTION: These sample projects illustrate the strategic and technical nature of this role, with a focus on driving results through data-driven strategies and process improvement.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and roadmap for ezCater?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does ezCater support the professional development and growth of its marketing operations team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ezCater foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving results for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the phone or video screen by reviewing your experience with HubSpot, Salesforce, and Customer Data Platforms
- Research ezCater's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and any additional insights you have gained during your research
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
