🔹 Job Title: Manager, BR Racing Brand Strategy
🔹 Company: Warner Bros. Discovery
🔹 Location: Atlanta, GA (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Brand Management, Sports
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Hybrid (on-site for major events)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of motorsports, particularly NASCAR, and extensive knowledge of social media platforms.
✅ Manage B/R Racing’s programming calendar and production orders, particularly within a long-term tentpole planning process.
✅ Manage B/R Racing programming staff to ensure brand is responsive to motorsports news cycle, inclusive of all significant NASCAR events.
✅ Work with Bleacher Report, B/R App and House of Highlights teams to manage motorsports content strategy across portfolio of brands.
✅ Work with NASCAR programming counterparts to coordinate and collaborate with NASCAR on content strategy and execution as necessary.
✅ Collaborate with linear production team to plan and curate best studio coverage moments around NASCAR races, as well as proactively identify opportunities for B/R Racing to live within linear broadcast moments.
✅ Work with Bleacher Report production team to plan and manage all video-on-demand programming, inclusive of hero productions and related talent commitments.
✅ Manage B/R Racing content budget.
✅ Edit and program social platforms directly where necessary.
✅ Execute B/R Racing branded and sponsored programming
✅ This role will be expected to be available to work major NASCAR events and travel onsite to TNT Sports races
✅ This role may require the employee to regularly appear on-camera or have their voice used on video as needed (as mutually agreed upon)
ASSUMPTION: This role may require irregular hours, including nights and weekends, to accommodate NASCAR schedules.
Education: Bachelor's degree in a related field (e.g., Communications, Marketing, or Journalism)
Experience: 5+ years of experience in digital media, social media, or content curation
Required Skills:
Preferred Skills:
ASSUMPTION: Proficiency in relevant software and tools is a plus but not required.
Salary Range: $94,500 - $175,500 per year
Benefits:
Working Hours: Full-time (40 hours/week) with flexible scheduling to accommodate NASCAR events
ASSUMPTION: Salary range provided is based on the company's job posting and may vary depending on factors such as experience and performance.
Industry: Warner Bros. Discovery is a leading media and entertainment company, operating in the entertainment industry.
Company Size: Warner Bros. Discovery has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Warner Bros. was founded in 1923, and Discovery was founded in 1985. They merged in 2022.
Company Description:
Company Specialties:
Company Website: www.wbd.com
ASSUMPTION: Warner Bros. Discovery offers a dynamic and collaborative work environment, with opportunities for growth and development.
Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Manager, BR Racing Brand Strategy reports directly to the Senior Manager, BR Racing Programming.
Work Arrangement: This role is primarily on-site, with remote flexibility for some tasks. However, the role requires on-site presence for major NASCAR events and travel to TNT Sports races.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's motorsports coverage.
Office Type: Warner Bros. Discovery's Atlanta office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): Atlanta, GA (1050 Techwood Drive NW) and New York, NY (230 Park Avenue South)
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate NASCAR events and other broadcast moments
ASSUMPTION: The work environment is fast-paced, collaborative, and focused on delivering high-quality content for a passionate audience.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: NASCAR, motorsports, social media, content strategy, brand management, racing, sports, entertainment, Warner Bros. Discovery, B/R Racing, brand strategy
ASSUMPTION: Warner Bros. Discovery uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
ASSUMPTION: Proficiency in relevant software and tools is a plus but not required. The company may provide training and resources to help employees develop the necessary skills.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Warner Bros. Discovery values candidates who are passionate about storytelling, innovative, collaborative, and committed to maintaining high standards of integrity and diversity and inclusion.
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills, as well as a deep understanding of the motorsports landscape and its audience.
ASSUMPTION: This role offers a unique opportunity to specialize in motorsports content strategy for a leading entertainment company, with significant growth potential for the right candidate.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to make a meaningful impact on the company's motorsports coverage.
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the team, as well as your commitment to setting yourself up for success in the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.