📌 Core Information
🔹 Job Title: Manager, Brand Activations
🔹 Company: Raising Cane's Chicken Fingers
🔹 Location: Plano, Texas
🔹 Job Type: Full-time
🔹 Category: Restaurants
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing brand activations and consumer-facing events to drive engagement and build brand awareness
- Developing activation proposals and coordinating logistics for successful events
- Serving as a liaison with internal and external partners to ensure projects align with brand standards
- Monitoring budgets, managing invoices, and contributing to post-event recaps and reporting
- Traveling up to 50-75% of the time to execute events and manage activations
ASSUMPTION: This role requires a high level of organization, communication, and project management skills to successfully execute brand activations and events. The role also demands flexibility and adaptability to navigate a fast-paced environment and engage with multiple stakeholders.
📋 Key Responsibilities
✅ Manage the execution of brand activations and marketing events to meet objectives and goals
✅ Develop and present thoughtful activation proposals with clear opportunities and considerations
✅ Identify and negotiate with talent, ensuring strong alignment with brand tone and goals
✅ Conduct research and outreach for venues, vendors, and talent as needed
✅ Create and distribute comprehensive activation plans to ensure seamless execution
✅ Own timelines, logistics, and vendor coordination for event planning and execution
✅ Manage event deliverables including gifting, setup, entertainment, and on-site support
✅ Serve as a liaison with internal and external partners to keep projects on track and aligned with brand standards
✅ Monitor pop culture and industry trends, identifying relevant integration opportunities
✅ Track budgets, manage invoices, and contribute to post-event recaps and reporting
ASSUMPTION: This role involves a high level of multitasking and attention to detail, as the manager will be responsible for overseeing various aspects of brand activations and events.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field
Experience: 3-5 years of experience in brand activations, event marketing, or hospitality for large-scale events (100+ attendees)
Required Skills:
- Detail-oriented and organized with the ability to effectively prioritize and manage multiple projects
- Excellent written and verbal communication skills
- Flexible, self-driven, and solution-focused with a collaborative mindset
- Ability to navigate a fast-paced environment and engage with multiple stakeholders
Preferred Skills:
- Experience in campaign planning, event strategy, or project management
ASSUMPTION: Candidates with experience in brand activations or event marketing are strongly encouraged to apply, as the role requires a solid understanding of event planning and execution.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Manager, Brand Activations role in the restaurant industry with 3-5 years of experience in Texas)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on meals
- Opportunities for career growth and advancement
Working Hours: Full-time, typically 40 hours per week, with the possibility of extended hours or weekends based on event schedules
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may also vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurants
Company Size: 10,001+ employees (Large enterprise)
Founded: 1996 (Over 25 years ago)
Company Description:
- Founded by Todd Graves in 1996 in Baton Rouge, La., Raising Cane's Chicken Fingers has over 800 restaurants in 41 states, with many new restaurants under construction.
- The company has ONE LOVE®—craveable chicken finger meals—and is continually recognized for its unique business model and customer satisfaction.
- Raising Cane's® vision is to grow restaurants, serving its Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.
Company Specialties:
- Chicken Fingers
- Customer Service
- Quick Service Restaurant
- Casual Dining
Company Website: http://www.RaisingCanes.com
ASSUMPTION: Raising Cane's is a well-established restaurant chain with a strong focus on customer satisfaction and community involvement. The company's unique business model and commitment to quality have contributed to its success and rapid growth.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: This role reports directly to the Director of Brand Activations and may oversee a team of event coordinators or brand activation specialists.
Work Arrangement: On-site, with up to 50-75% travel required to execute events and manage activations.
Growth Opportunities:
- Advancement to a senior-level position within the brand activations department, such as Director or Vice President of Brand Activations
- Expansion into other areas of the business, such as marketing, operations, or franchise development
- Opportunities to work on high-profile events and activations that can enhance the candidate's professional portfolio
ASSUMPTION: This role offers significant growth opportunities for candidates with strong leadership skills and a proven track record of success in brand activations or event marketing.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Plano, Texas (Headquarters), with additional offices in Baton Rouge, Louisiana
Geographic Context:
- Plano, Texas, is a suburban city located north of Dallas, with a population of over 288,000 people.
- The city offers a mix of urban and suburban living, with a variety of housing options, shopping, dining, and entertainment venues.
- Plano is known for its high quality of life, excellent schools, and safe neighborhoods.
Work Schedule: Full-time, with extended hours or weekends required based on event schedules
ASSUMPTION: Candidates should be comfortable with a flexible work schedule and the ability to travel up to 50-75% of the time to execute events and manage activations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Director of Brand Activations or another senior-level team member
Key Assessment Areas:
- Event planning and execution skills
- Communication and presentation abilities
- Problem-solving and decision-making capabilities
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Highlight relevant experience in brand activations, event marketing, or hospitality for large-scale events (100+ attendees)
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful brand activations or events you have managed, including challenges faced and solutions implemented
ATS Keywords: Brand Activations, Event Marketing, Hospitality, Project Management, Communication, Organization, Budget Management, Vendor Coordination, Research, Negotiation, Trend Monitoring, Collaboration, Problem Solving, Event Planning, Logistics, Stakeholder Engagement
ASSUMPTION: Raising Cane's uses an Applicant Tracking System (ATS) to screen resumes, so it is essential to include relevant keywords from the job description to increase the chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, or Microsoft Project)
- Event planning and management software (e.g., Cvent, Eventbrite, or Bizzabo)
- Budgeting and invoicing software (e.g., QuickBooks or Expensify)
ASSUMPTION: Proficiency in these tools and technologies is not required but may be beneficial for candidates with relevant experience in brand activations or event marketing.
👔 Cultural Fit Considerations
Company Values:
- One Love
- Customer Obsessed
- Integrity
- Community Involvement
- Fun
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Focused on delivering exceptional customer experiences
Self-Assessment Questions:
- Do you share Raising Cane's commitment to customer satisfaction and community involvement?
- Are you comfortable working in a fast-paced, collaborative environment with a focus on delivering exceptional events and activations?
- Do you possess strong communication, organization, and project management skills, with a proven track record of success in brand activations or event marketing?
ASSUMPTION: Candidates who align with Raising Cane's company values and work style are more likely to be successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating a fast-paced environment and adapting to changes in event plans or priorities
- Traveling up to 50-75% of the time to execute events and manage activations
- Working extended hours or weekends based on event schedules
ASSUMPTION: Candidates should be comfortable with a flexible work schedule and the ability to travel frequently to execute events and manage activations. Successful candidates will be able to manage multiple projects and adapt to changes in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to an Event Manager or Brand Activation Specialist, but with a greater emphasis on strategic planning, vendor negotiation, and budget management
- In the restaurant industry, brand activations and events play a crucial role in driving customer engagement and building brand awareness
- This role offers opportunities for career growth and advancement within the brand activations department or other areas of the business
ASSUMPTION: Candidates with experience in event management or brand activations in the restaurant industry may find this role particularly appealing, as it offers a unique blend of strategic planning, execution, and collaboration with internal and external partners.
📝 Sample Projects
- Planning and executing a grand opening event for a new Raising Cane's restaurant location
- Managing a brand activation campaign for a new product launch, including vendor negotiations, event planning, and on-site support
- Coordinating a company-wide event, such as a conference or team-building retreat, including logistics, vendor management, and budget tracking
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that candidates may face in this role, from planning and executing events to managing brand activations and coordinating company-wide initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the typical event planning process for a Raising Cane's brand activation or marketing event?
- How does this role collaborate with other departments, such as marketing, operations, or franchise development?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Raising Cane's support the professional growth and development of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, challenges, and growth opportunities of the role, as well as the company's culture and commitment to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, using the ATS keywords provided
- Prepare examples of successful brand activations or events you have managed, including challenges faced and solutions implemented
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
