Manager, Brand Communications (Digital)

📌 Core Information

🔹 Job Title: Manager, Brand Communications (Digital)

🔹 Company: Public Service Division

🔹 Location: Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing NCSS' digital presence, including website and social media platforms
• Developing and executing digital campaigns to increase brand awareness and engagement
• Collaborating with cross-functional teams to align digital activities with NCSS' objectives
• Monitoring and analyzing web and social media analytics to measure performance and drive improvements
• Managing the appointed digital marketing agency and external vendors

ASSUMPTION: This role requires a strong understanding of digital marketing, social media management, and web analytics. The ideal candidate will be a creative self-starter with a customer-focused mindset and the ability to balance multiple demands.

📋 Key Responsibilities

✅ Develop and execute social media strategies to increase brand awareness, engagement, and conversions

✅ Manage NCSS' social media presence across various platforms, including Facebook, LinkedIn, and Instagram

✅ Create and curate engaging and relevant content for social media platforms, including posts, stories, and videos

✅ Work closely with cross-functional teams to ensure social media activities align with NCSS' objectives and goals

✅ Manage the company's appointed digital marketing agency and collaborate with them to develop and execute social media campaigns

✅ Monitor social media analytics to measure and report on the performance of social media activities, making data-driven recommendations for improvements

✅ Manage social media advertising campaigns, including targeting, budgeting, and performance tracking

✅ Engage with the NCSS’ social media followers, responding to comments and messages in a timely and professional manner

✅ Stay up to date with emerging social media trends and make recommendations for their implementation where appropriate

✅ Develop and maintain relationships with social media influencers and other relevant stakeholders

✅ Monitor website analytics to measure and report on the website's performance, making data-driven recommendations for improvements

✅ Optimize SEO and implement SEM and oversee the media buys and budget to ensure digital communication through the website and NCSS owned Social Media platforms are aligned to NCSS objectives

✅ Align to WOG indicators and industry benchmarks and conduct data analysis and evaluation of different NCSS’ owned digital channels

✅ Review and update processes and systems to ensure they are efficient and effective

✅ Manage the company's website, ensuring it is up-to-date, user-friendly, and accessible

✅ Collaborate with the company's digital marketing agency to develop and execute website campaigns

✅ Stay up to date with emerging web design and development trends and make recommendations for their implementation where appropriate

✅ Lead projects and assignments as and when needed. Perform duties that may be assigned from time to time.

ASSUMPTION: This role requires a strong understanding of digital marketing, social media management, and web analytics. The ideal candidate will be a creative self-starter with a customer-focused mindset and the ability to balance multiple demands.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 3 years of relevant work experience in web management and/or digital marketing

Required Skills:

• Strong understanding of social media platforms, trends, and best practices
• Strong understanding of website design, development, and optimization
• Proficiency in social media advertising, including targeting and performance tracking
• Knowledge of website analytics tools such as Google Analytics (GA4)
• Editorial mindset that seeks to understand what type of content target segments consume

Preferred Skills:

• Experience with project management tools
• Fluency in additional languages

ASSUMPTION: Candidates with experience in government or non-profit sectors may have an advantage in understanding NCSS' objectives and culture.

💰 Compensation & Benefits

Salary Range: SGD 6,000 - 8,000 per month (Estimated based on industry standards for the role and experience level)

Benefits:

• Government pension scheme
• Medical benefits
• Training and development opportunities
• Flexible work arrangements

Working Hours: Monday to Friday, 8:30 AM to 5:30 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is an estimate based on industry standards for the role and experience level. Actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: The National Council of Social Service (NCSS) is a government agency responsible for developing and promoting social service excellence in Singapore. They work with social service agencies to strengthen the social service sector and enhance the quality of life for individuals and families in need.

Company Size: NCSS is a government agency with a relatively small team, providing a collaborative and close-knit work environment. This size allows for more direct impact on the organization's goals and initiatives.

Founded: NCSS was established in 1992 as a statutory board under the Ministry of Social and Family Development.

Company Description:

• NCSS plays a crucial role in developing and promoting social service excellence in Singapore
• They work closely with social service agencies to strengthen the sector and enhance the quality of life for those in need
• NCSS focuses on building a caring and inclusive society through its various initiatives and programs

Company Specialties:

• Social service development and promotion
• Capacity building for social service agencies
• Research and policy development in the social service sector
• Public education and engagement on social issues

Company Website: http://www.ncss.gov.sg

ASSUMPTION: NCSS' focus on social service excellence and community impact makes it an ideal place for candidates who are passionate about making a difference in Singapore society.

📊 Role Analysis

Career Level: This role is a mid-level management position, providing opportunities for growth and leadership within the digital communications team.

Reporting Structure: The Digital Manager reports directly to the Head of Communications and works closely with various teams, including marketing communications, strategic communications, and digital marketing.

Work Arrangement: This role is on-site, with the possibility of flexible work arrangements depending on the organization's policies and the candidate's needs.

Growth Opportunities:

• Progression to senior management roles within the communications team
• Expanding digital marketing expertise and leading larger-scale projects
• Gaining experience in government communications and public affairs

ASSUMPTION: This role offers opportunities for career growth within NCSS and the broader public sector, as well as the chance to develop digital marketing skills in a unique and impactful context.

🌍 Location & Work Environment

Office Type: NCSS' headquarters is a modern, open-concept office space that encourages collaboration and innovation.

Office Location(s): 10 Pasir Panjang Road, #03-01, Mapletree Business City, Singapore 117438

Geographic Context:

• Singapore is a multicultural city-state with a strong focus on technology and innovation
• The office is located in the one-north business park, surrounded by other tech and media companies
• The area offers easy access to public transportation, shopping, and dining options

Work Schedule: Monday to Friday, 8:30 AM to 5:30 PM (with a 1-hour lunch break)

ASSUMPTION: The office environment at NCSS is collaborative and supportive, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Background check and reference verification

Key Assessment Areas:

• Digital marketing and social media expertise
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with NCSS' mission and values

Application Tips:

• Highlight relevant experience and achievements in digital marketing and social media management
• Tailor your resume and cover letter to emphasize your fit with NCSS' mission and values
• Prepare examples of successful digital campaigns or projects you've led
• Follow up with the hiring manager after the interview to express your interest in the role

ATS Keywords: Digital Marketing, Social Media Management, Web Analytics, SEO, SEM, Project Management, Stakeholder Engagement, Content Creation, Customer Experience, Data Analysis

ASSUMPTION: The interview process at NCSS is designed to assess the candidate's technical skills, cultural fit, and alignment with the organization's mission and values.

🛠️ Tools & Technologies

• Social media platforms (Facebook, LinkedIn, Instagram, etc.)
• Social media management tools (Hootsuite, Buffer, etc.)
• Website analytics tools (Google Analytics, GA4)
• SEO and SEM tools (SEMrush, Ahrefs, Google Ads, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The ideal candidate will have experience with relevant digital marketing and social media management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Care
• Respect
• Integrity
• Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you demonstrate care and compassion in your work?
• Can you provide an example of a time when you had to manage competing demands and priorities?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: NCSS values candidates who are passionate about their work, committed to their colleagues and the organization's mission, and dedicated to delivering high-quality results.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of various stakeholders, including internal teams and external partners
• Keeping up with the fast-paced and ever-changing digital landscape
• Working in a government agency with specific regulations and guidelines

ASSUMPTION: The ideal candidate will be able to thrive in a dynamic and fast-paced environment, managing multiple priorities and adapting to change as needed.

📈 Similar Roles Comparison

• This role differs from other digital marketing or social media management positions in its focus on government communications and social impact
• NCSS' mission and values set it apart from other organizations, with a strong emphasis on care, respect, integrity, and excellence
• Career progression in this role may involve moving into senior management or leadership positions within NCSS or the broader public sector

ASSUMPTION: Candidates should consider their fit with NCSS' mission and values, as well as their interest in government communications and social impact, when comparing this role to other opportunities.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness about a specific social issue or initiative
• Analyzing website analytics to identify trends and make data-driven recommendations for improvement
• Managing a digital marketing agency to create and implement a targeted advertising campaign

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from creative content development to data analysis and strategic planning.

❓ Key Questions to Ask During Interview

• How does this role contribute to NCSS' overall mission and objectives?
• Can you describe the team structure and dynamics within the communications department?
• What are the most pressing challenges facing the digital communications team, and how can this role help address them?
• How does NCSS support the professional development and growth of its employees?
• What are the expectations for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NCSS careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills, as well as your fit with NCSS' mission and values
• Prepare examples of successful digital marketing or social media campaigns you've led, and be ready to discuss them in the interview
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.