📌 Core Information
🔹 Job Title: Manager, Brand Management
🔹 Company: ROSHN Candidate Experience site
🔹 Location: Riyadh, Saudi Arabia
🔹 Job Type: Full time
🔹 Category: Real Estate
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategy for ROSHN's real estate portfolio
- Managing brand positioning and ensuring consistency across all touchpoints
- Monitoring and analyzing brand performance using relevant KPIs
- Collaborating with cross-functional teams to ensure brand alignment in all activities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and implement brand strategy that aligns with ROSHN's business objectives
✅ Manage brand positioning and ensure consistency across all touchpoints, including marketing communications, sales materials, and customer experiences
✅ Monitor and analyze brand performance using relevant KPIs, and report on brand health and equity
✅ Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure brand alignment in all activities
✅ Conduct market research and competitor analysis to inform brand strategy and positioning
✅ Manage brand-related projects and initiatives, including brand launches and rebranding efforts
ASSUMPTION: This role requires a deep understanding of brand management principles, market research methods, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Proven track record of success in a brand management role, with at least 5-10 years of experience in the real estate or a related industry.
Required Skills:
- Expertise in brand strategy, brand positioning, and brand management
- Strong analytical skills and data-driven mindset
- Excellent project management skills
- Proven ability to work effectively with cross-functional teams
- Fluency in English; proficiency in Arabic is an asset
Preferred Skills:
- Experience in the real estate industry
- Knowledge of the Saudi Arabian market
- Experience with brand management software and tools
ASSUMPTION: Candidates with experience in the real estate industry or the Saudi Arabian market may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be SAR 25,000 - 40,000 per month, based on industry standards for a Manager, Brand Management role in Riyadh, Saudi Arabia. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on ROSHN properties
Working Hours: Full-time position with standard office hours (Sunday-Thursday, 8:00 AM - 5:00 PM). Occasional work on weekends may be required.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ROSHN operates in the real estate industry, focusing on developing integrated, human-centric destinations.
Company Size: ROSHN is a large company with 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.
Founded: ROSHN was founded in 2020, making it a relatively new player in the real estate market.
Company Description:
- ROSHN is the leading national multi-asset real estate developer in Saudi Arabia
- Focuses on developing vibrant, human-centric, integrated destinations
- Contributes to reshaping the urban landscape and improving the quality of life for residents
Company Specialties:
- Real estate development
- Master planning
- Property management
Company Website: roshn.sa
ASSUMPTION: ROSHN's focus on human-centric development and integrated destinations sets it apart from traditional real estate developers.
📊 Role Analysis
Career Level: This role is at the management level, requiring strategic thinking and leadership skills.
Reporting Structure: The Manager, Brand Management will report directly to the Vice President of Marketing and will oversee a team of brand management specialists.
Work Arrangement: This role is on-site, with the expectation of working from the ROSHN headquarters in Riyadh, Saudi Arabia.
Growth Opportunities:
- Progression to a Director or Vice President role within the marketing department
- Expansion into other areas of the business, such as property management or development
- Opportunities to work on high-profile projects and initiatives
ASSUMPTION: ROSHN's rapid growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: ROSHN's headquarters is a modern, state-of-the-art office located in the King Abdullah Financial District of Riyadh.
Office Location(s): Riyadh, Saudi Arabia
Geographic Context:
- Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7.5 million
- The King Abdullah Financial District is a rapidly developing area with a mix of commercial and residential buildings
- Riyadh offers a vibrant cultural scene, with numerous museums, art galleries, and entertainment options
Work Schedule: The work schedule is Sunday-Thursday, with Fridays and Saturdays off. Occasional work on weekends may be required to meet project deadlines.
ASSUMPTION: Riyadh's growing economy and diverse cultural scene make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Brand management expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Project management skills and ability to work effectively with cross-functional teams
- Cultural fit and alignment with ROSHN's values
Application Tips:
- Highlight your brand management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of ROSHN's business and brand
- Prepare examples of brand management projects you've worked on and the outcomes you achieved
ATS Keywords: Brand strategy, brand positioning, brand management, market research, KPIs, cross-functional teams, project management, real estate, Saudi Arabia
ASSUMPTION: ROSHN's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and business objectives.
🛠️ Tools & Technologies
- Brand management software (e.g., Brandfolder, Brand24, or similar)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Power BI, or Tableau)
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, or Salesforce)
ASSUMPTION: Candidates should have experience with brand management software and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Collaboration
- Innovation
- Excellence
Work Style:
- Results-driven and proactive
- Strong attention to detail and commitment to quality
- Ability to work effectively in a fast-paced, dynamic environment
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your brand management approach?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you ensure the quality and consistency of your brand management efforts?
ASSUMPTION: Candidates who demonstrate a strong fit with ROSHN's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing brand consistency across a diverse portfolio of real estate projects
- Balancing the need for standardization with the desire for unique, tailored experiences
- Adapting to the unique cultural and regulatory environment of the Saudi Arabian market
- Managing a team of brand management specialists with varying levels of experience and expertise
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to navigate complex, dynamic environments.
📈 Similar Roles Comparison
- Unlike traditional real estate developers, ROSHN focuses on integrated, human-centric destinations, requiring a more holistic approach to brand management
- ROSHN's focus on customer-centricity and innovation sets it apart from competitors in the Saudi Arabian market
- Career progression in this role may involve moving into a Director or Vice President role within the marketing department, or expanding into other areas of the business
ASSUMPTION: Candidates should research ROSHN's unique approach to real estate development and consider how their skills and experience align with the company's business objectives and values.
📝 Sample Projects
- Developing and implementing a brand strategy for a new mixed-use development in Riyadh
- Conducting market research to inform the repositioning of an existing residential community
- Managing the rebranding of a commercial property to reflect changes in its tenant mix and target market
ASSUMPTION: Candidates should be prepared to discuss their experience with brand management projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- How does ROSHN differentiate itself from other real estate developers in the Saudi Arabian market?
- What are the key priorities for this role in the first 90 days?
- How does ROSHN support the professional development and growth of its employees?
- What is the team structure and dynamic within the marketing department?
- How does ROSHN measure the success of its brand management efforts?
ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their interest in the role and their understanding of ROSHN's business and brand.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and achievements
- Prepare examples of brand management projects you've worked on and the outcomes you achieved
- Follow up with the ROSHN HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
