A

Manager, Brand & Marketing

AZGROUPPROD
Full-time
On-site
Kuala Lumpur, Kuala Lumpur, Malaysia
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Brand & Marketing

πŸ”Ή Company: Allianz Technology

πŸ”Ή Location: Kuala Lumpur, Malaysia

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing & Design

πŸ”Ή Date Posted: April 29, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving brand and marketing strategies to support sales and customer growth
  • Managing 360-degree marketing and brand activation campaigns
  • Collaborating with cross-functional teams and external partners
  • Conducting market research and competitive analysis
  • Ensuring adherence to regulatory and compliance guidelines

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Manage the ideation and conceptualization of marketing and activation strategies for consumer and brand campaigns

βœ… Manage and execute 360-degree marketing and brand activation from planning, execution, and reporting

βœ… Create targeted campaigns with content that are suited to the unique needs of target segments

βœ… Collaborate with inter-departmental teams to develop and execute strategies that align with business objectives

βœ… Support the Chief Market Management Officer (CMMO) Office on selected special/corporate projects and execution of project management for Growth and Customer Centricity agenda

βœ… Manage the collaboration and relationship with key partners across diverse industries to create synergistic brand collaborations, sponsorships and partnerships

βœ… Responsible to obtain and study market information, identify competitive movement, and develop measures to overcome competitive threats

βœ… To identify partnership opportunities and work across departments to ideate and create activities to optimize brand exposure and foster loyalty in the community

βœ… Liaison and management of CMMO Office for industry related matters

βœ… To ensure adherence to relevant regulatory, compliance & guidelines requirements (internal & external)

βœ… Ability to leverage ChatGPT for market research, customer feedback analysis, and product ideation

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business, Communications, or related field

Experience: At least 10-12 years of experience in marketing and brand management, or similar roles, preferably in financial services industry

Required Skills:

  • Strong understanding of marketing and brand strategy and activation
  • Strong project management skills with the ability to manage multiple initiatives simultaneously
  • Good communication and interpersonal skills for effective collaboration with cross-functional teams and partners
  • Analytical mindset with the ability to derive insights from data and campaign reports
  • Creative thinking and problem-solving skills to develop innovative brand approaches
  • Familiarity with market trends, competitor analysis, and consumer behavior
  • Proficiency in Microsoft Power Point and Excel
  • Attention to detail and a commitment to maintaining consistent brand standards
  • Willingness to travel for events as and when needed

Preferred Skills:

  • Proficiency in both English and Mandarin to manage marketing materials

ASSUMPTION: Given the role's strategic nature and cross-functional collaboration requirements, candidates should possess a strong blend of analytical, creative, and interpersonal skills.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Kuala Lumpur, the estimated salary range is RM 250,000 - RM 350,000 per annum (approximately USD 58,000 - USD 80,000).

Benefits:

  • Medical and dental insurance
  • Retirement savings plan
  • Employee assistance program
  • Flexible work arrangements

Working Hours: Full-time, Monday to Friday, with occasional weekend work for events

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Allianz Technology is a global IT service provider for the Allianz Group, focusing on digitalization and innovation

Company Size: Allianz Technology has over 11,000 employees worldwide, providing a large and diverse work environment

Founded: Allianz Technology was founded in 2010 as a global IT service provider for the Allianz Group

Company Description:

  • Allianz Technology delivers IT solutions that drive the group's digitalization
  • Services range from infrastructure and applications to digital interaction
  • The company operates globally with over 20 countries represented

Company Specialties:

  • IT Transformation
  • Applications
  • DevOps
  • IT Infrastructure

Company Website: Allianz Technology Careers

ASSUMPTION: Allianz Technology's global presence and focus on digitalization offer ample opportunities for professional growth and exposure to diverse projects.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief Market Management Officer (CMMO)

Reporting Structure: The Manager, Brand & Marketing will oversee a team of marketing professionals and collaborate with various departments and external partners

Work Arrangement: This role is on-site, with occasional travel required for events and meetings

Growth Opportunities:

  • Potential to lead larger marketing initiatives or teams
  • Opportunities to rotate within Allianz Technology or the broader Allianz Group
  • Chances to develop skills in related areas such as digital marketing or data analysis

ASSUMPTION: Given Allianz Technology's global presence and the role's strategic nature, there are significant growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

  • Kuala Lumpur is a bustling, multicultural city with a mix of modern and traditional influences
  • The city offers a wide range of dining, entertainment, and cultural experiences
  • Kuala Lumpur has a tropical climate with high temperatures and humidity year-round

Work Schedule: Standard office hours with flexibility for remote work or adjusted hours as needed

ASSUMPTION: Kuala Lumpur's vibrant and multicultural environment provides a stimulating backdrop for this role, with ample opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with hiring manager and team members
  • Final interview with the CMMO or another senior leader
  • Background check and offer

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Project management and organizational skills
  • Communication and interpersonal skills
  • Cultural fit and alignment with Allianz's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of successful marketing campaigns or projects you've led
  • Research Allianz Technology and the broader Allianz Group to demonstrate your understanding of the company and its mission

ATS Keywords: Marketing strategy, brand management, project management, cross-functional collaboration, market research, competitive analysis, regulatory compliance, customer growth, partnership development

ASSUMPTION: Allianz Technology's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on real-world examples and case studies.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (PowerPoint, Excel, Word)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
  • Design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Proficiency in relevant marketing, project management, and design tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Integrity
  • Responsibility
  • Respect
  • Excellence

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Innovative and forward-thinking
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you approach balancing customer-centricity with business objectives in your marketing strategies?
  • Can you provide an example of a time when you had to adapt your marketing approach due to changing market conditions or competitor actions?
  • How do you ensure consistent brand standards across various marketing channels and touchpoints?

ASSUMPTION: Allianz Technology values candidates who align with their customer-centric, collaborative, and innovative work culture.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously may be challenging
  • Keeping up with industry trends and competitor analysis may require continuous learning and adaptation
  • Occasional travel for events and meetings may disrupt personal schedules
  • Working in a large, global organization may present unique cultural and communication challenges

ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other senior marketing roles, this position places a stronger emphasis on strategic planning and cross-functional collaboration
  • In the financial services industry, this role requires a deep understanding of regulatory compliance and risk management
  • Career progression in this role may lead to broader marketing leadership or strategic positions within Allianz Technology or the broader Allianz Group

ASSUMPTION: Understanding the unique aspects of this role and its industry context will help candidates tailor their application and prepare for the interview process.

πŸ“ Sample Projects

  • Developing and executing a comprehensive brand awareness campaign for a new product launch
  • Conducting market research and competitive analysis to inform marketing strategy and positioning
  • Managing a team to create targeted content and materials for various marketing channels and touchpoints

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and hands-on nature of the Manager, Brand & Marketing role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does this role contribute to the overall marketing strategy and objectives for Allianz Technology?
  • What are the most challenging aspects of this role, and how can I best prepare to address them?
  • What opportunities are there for professional growth and development within this role and the broader organization?
  • How does Allianz Technology support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of successful marketing campaigns or projects you've led
  • Research Allianz Technology and the broader Allianz Group to demonstrate your understanding of the company and its mission
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.