Manager, Brand Marketing

📌 Core Information

🔹 Job Title: Manager, Brand Marketing

🔹 Company: DoorDash Australia

🔹 Location: Melbourne, VIC or Sydney, NSW

🔹 Job Type: On-site, Full-time

🔹 Category: Brand Marketing

🔹 Date Posted: June 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing data-driven marketing strategies to drive brand affinity and volume
• Creating culturally relevant campaigns for targeted audiences
• Collaborating cross-functionally to execute brand campaigns
• Managing relationships with marketing channel owners and external agency partners

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive brand success.

📋 Key Responsibilities

✅ Create clear and actionable data-driven marketing and brand-led strategies to drive brand affinity and volume in new and existing markets

✅ Develop initiatives that bring cultural relevance to DoorDash's platform amongst targeted audiences, tapping into the brand strategy and bringing it to life in Australia

✅ Dive deeply into audience segmentation, unleashing unique campaigns based on distinct audience need states

✅ Win support for campaign ideas from all relevant partners, including DoorDash executives and external agency partners

✅ Manage relationships and lead tight collaboration with AUNZ marketing channel owners including Performance, Retention, Partnerships, and PR

✅ Assess marketing opportunities to identify potential campaigns and partnerships through collaboration with the Audience Insights team, data analysis, and other sources of information available within DoorDash

✅ Thrive in driving significant project momentum through strategic vision and tight timelines to ensure all stakeholders move forward to a successful end result

ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Degree in marketing, advertising, or a related field

Experience: 7+ years of Brand Marketing experience with budget accountability, ideally within a major household or a global brand launched in Australia

Required Skills:

• Strategic and business-minded, finding trends in data and looking for the "so what"
• Deep experience in developing and implementing strategic brand direction, leveraging engagement with cultural and consumer insights into recommendations
• Fluency across the marketing mix - both in brand-building and direct response, with the ability to engage cross-functional partners early in all brand initiatives
• Organized, dependable, self-motivated with a keen ability to mobilize teams around a shared outcome
• Creative and collaborative, loving working with a team and solving challenging problems with a keen eye on creative strategy
• Deep experience in creative production across all channels; with an ability to get to a strong, cost-effective creative product in close partnership with creative partners
• Effective written and verbal communication skills

Preferred Skills:

• Experience working with a global brand in the Australian market
• Familiarity with the on-demand delivery or e-commerce industries

ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a strong understanding of the Australian market will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager, Brand Marketing role in Australia with 7-10 years of experience, the estimated salary range is AUD 150,000 - 180,000 per year.

Benefits:

• Comprehensive health, dental, and vision insurance
• 401(k) matching and employee stock purchase plan
• Generous time off, including vacation, sick, and parental leave
• Employee discounts on DoorDash services
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: DoorDash operates in the on-demand delivery and e-commerce industries, connecting consumers with local businesses through its platform.

Company Size: DoorDash Australia is part of DoorDash Inc., a large, publicly-traded company with over 10,000 employees globally. This means applicants can expect a structured work environment with ample resources and opportunities for growth.

Founded: DoorDash was founded in 2013 and has since expanded its services to include food delivery, grocery delivery, and e-commerce delivery.

Company Description:

• DoorDash empowers local economies by connecting people with the local businesses they care about
• The company uses intelligent, last-mile delivery technology to facilitate connections between consumers and businesses
• DoorDash is committed to growing and empowering local economies by supporting businesses and the communities that support those businesses

Company Specialties:

• On-demand delivery
• E-commerce
• Local logistics

Company Website: careersatdoordash.com

ASSUMPTION: DoorDash's focus on empowering local economies and supporting businesses makes it an attractive option for candidates interested in working for a company that makes a positive impact on communities.

📊 Role Analysis

Career Level: This role is a management position, reporting directly to the Head of Marketing, AUNZ. The Manager, Brand Marketing will oversee a team of Brand Marketing Coordinators and will be responsible for developing and executing brand strategies for the Australian market.

Reporting Structure: The Manager, Brand Marketing will report directly to the Head of Marketing, AUNZ and will oversee a team of Brand Marketing Coordinators.

Work Arrangement: This role is on-site, with a flexible work arrangement that allows for remote work when necessary. The role requires a presence in either the Melbourne or Sydney office for collaboration and meetings.

Growth Opportunities:

• Progression to a Senior Manager or Director role within the Brand Marketing team
• Expansion into other markets or verticals within DoorDash
• Development of leadership and management skills through mentorship and training opportunities

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in brand marketing within a dynamic, global company.

🌍 Location & Work Environment

Office Type: DoorDash Australia's offices are modern, collaborative workspaces designed to foster creativity and productivity.

Office Location(s): Melbourne, VIC and Sydney, NSW

Geographic Context:

• Melbourne and Sydney are two of Australia's largest cities, offering a mix of urban and suburban living options
• Both cities have vibrant cultural scenes, with numerous restaurants, museums, and entertainment venues
• Melbourne and Sydney both offer excellent public transportation systems, making it easy to commute to work

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs. The role may require occasional work outside of standard hours to meet deadlines or attend events.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Behavioral and skills-based interview with the hiring manager
• Case study or presentation preparation and presentation to the marketing team
• Final interview with the Head of Marketing, AUNZ

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cultural awareness and understanding of the Australian market
• Ability to work collaboratively with cross-functional teams
• Creativity and innovation in campaign development

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research DoorDash's brand and marketing strategies to demonstrate your understanding of the company and its goals

ATS Keywords: Brand Marketing, Data Analysis, Audience Segmentation, Campaign Development, Strategic Thinking, Cross-Functional Collaboration, Project Management, Marketing Strategy

ASSUMPTION: DoorDash's interview process is designed to assess candidates' strategic thinking, creativity, and cultural awareness, as well as their ability to work collaboratively with cross-functional teams.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Marketing automation and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)

ASSUMPTION: Candidates should be comfortable using common marketing and productivity tools, as well as social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Focus on the customer
• Act with integrity
• Be a team player
• Embrace change
• Strive for excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you have a strong understanding of the Australian market and consumer trends?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you have a proven track record of developing and executing successful brand marketing campaigns?

ASSUMPTION: DoorDash values candidates who are customer-focused, collaborative, and adaptable, with a strong understanding of the Australian market and a proven track record of success in brand marketing.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and external agency partners to execute brand campaigns
• Adapting to a fast-paced, dynamic work environment
• Developing culturally relevant campaigns for targeted audiences

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet project deadlines.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Marketing Manager role within a global brand or marketing agency
• However, this role is unique in its focus on the Australian market and DoorDash's brand strategy
• Candidates with experience in global brand marketing or marketing agency roles may find this role particularly appealing

ASSUMPTION: This role offers a unique opportunity to work with a global brand in the Australian market and develop culturally relevant campaigns for targeted audiences.

📝 Sample Projects

• Developing a brand campaign targeted at young families in Australia
• Creating a social media strategy to increase brand awareness among sports fans in Australia
• Executing a partnership with a major Australian retailer to promote DoorDash's grocery delivery service

ASSUMPTION: These sample projects demonstrate the range of brand marketing initiatives that the Manager, Brand Marketing may be responsible for developing and executing.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into DoorDash's overall brand strategy for the Australian market?
• What are the biggest challenges facing the brand marketing team in the Australian market, and how can this role help address them?
• How does DoorDash support the professional development and growth of its employees?
• What is the company culture like at DoorDash, and how does the brand marketing team fit into that culture?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research DoorDash's brand and marketing strategies to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.