Manager - Brand Marketing

📌 Core Information

🔹 Job Title: Manager - Brand Marketing

🔹 Company: Apparel Group

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: Full time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing long and short-term marketing and financial strategies for the brand
• Managing brand equity and coordinating marketing activities
• Ensuring effective communication across various channels
• Collaborating with internal and external stakeholders

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Developing and implementing integrated communication strategies to enhance brand equity and preference

✅ Managing media planning and advertising for optimum resource utilization

✅ Coordinating marketing, advertising, and promotional staff and activities

✅ Formulating business plans for overall development and accomplishment of top and bottom-line profitability

✅ Developing brand positioning strategy in line with brand objectives

✅ Ensuring brand building strategies are implemented across all stores and territories

✅ Liaising with media groups to develop appropriate theme communication methodology

✅ Managing social media and digital marketing efforts

✅ Planning and coordinating brand/store promotions and events

✅ Managing in-store and outdoor media planning and budgeting

✅ Conducting market research to study customer profiles, preferences, and buying patterns

✅ Negotiating with vendors, media groups, and printers

✅ Creating opportunities for cross-promotion and co-branding

✅ Planning with editors for PR and media coverage

✅ Managing loyalty programs and privilege clubs

✅ Representing the brand at media and marketing events

✅ Conducting territory and market visits to assess marketing/branding guideline implementation and source competitive intelligence

ASSUMPTION: This role involves a broad scope of responsibilities, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of progressive experience in brand management, with at least 5 years in the retail sector

Required Skills:

• Proven success in developing and implementing strategic brand initiatives
• Strong customer engagement and business results achievement
• Excellent communication and leadership skills
• Ability to work effectively with diverse teams
• Strong analytical and problem-solving skills
• Fluency in English

Preferred Skills:

• Familiarity with the GCC retail market
• Experience with customer loyalty programs
• Bilingual or multilingual proficiency

ASSUMPTION: Candidates with experience in the retail sector and a proven track record in brand management are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: Based on experience level and industry standards, the estimated salary range for this role in Riyadh is SAR 25,000 - 40,000 per month.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Opportunities for professional development

Working Hours: Full-time position with standard working hours (8:00 AM - 5:00 PM, Sunday - Thursday)

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Apparel Group is a leading retail and hospitality conglomerate in the GCC and India, focusing on the retail apparel and fashion sector.

Company Size: With over 1,000 employees, the Apparel Group offers a dynamic and fast-paced work environment, providing ample opportunities for growth and development.

Founded: The Apparel Group was founded in 2012 and has since grown to become one of the fastest-growing value fashion retailers in the GCC and India.

Company Description:

• Offers latest fashion at affordable prices
• Retails own label of apparel, footwear, accessories, cosmetics, and household products
• Strives to bring dynamic offering of value fashion and merchandise
• Part of the Apparel Group's leading customer loyalty program, "Club Apparel"

Company Specialties:

• Retail apparel and fashion
• Hospitality
• Customer loyalty programs

Company Website: http://www.randbfashion.com

ASSUMPTION: The Apparel Group's focus on value fashion and customer-centric approach makes it an attractive employer for candidates seeking a challenging and rewarding career in the retail sector.

📊 Role Analysis

Career Level: Mid-level management position with opportunities for growth and development

Reporting Structure: This role reports directly to the Brand Head or Group Corporate Communication & PR

Work Arrangement: On-site, full-time position with standard working hours

Growth Opportunities:

• Potential career progression within the Apparel Group's diverse portfolio of brands and businesses
• Opportunities to gain experience in brand management, marketing, and communications
• Possibility to work on high-impact projects and initiatives

ASSUMPTION: This role offers a unique opportunity for candidates to gain valuable experience in brand management and marketing within a dynamic and fast-paced retail environment.

🌍 Location & Work Environment

Office Type: Modern and well-equipped office space with a collaborative work environment

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, offering a mix of traditional and modern culture
• The city is known for its vibrant retail scene, with numerous shopping malls and outlets
• Riyadh offers a competitive job market with ample opportunities for career growth and development

Work Schedule: Standard working hours (8:00 AM - 5:00 PM, Sunday - Thursday) with potential flexibility for remote work or adjusted hours

ASSUMPTION: Riyadh's dynamic retail market and competitive job market make it an attractive location for candidates seeking a challenging and rewarding career in brand management and marketing.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Brand management and marketing expertise
• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the GCC retail market and the Apparel Group's brand portfolio
• Prepare examples of your past achievements in brand management and marketing to discuss during the interview
• Research the company and its competitors to show your knowledge of the industry and market trends

ATS Keywords: Brand Management, Integrated Communication Strategy, Media Management, Marketing Coordination, Product Positioning, Business Planning, Social Media Management, Promotions, Event Planning, Budgeting, Market Research, Vendor Negotiation, Cross Promotion, Loyalty Program Management, Competitive Intelligence, Customer Engagement

ASSUMPTION: The Apparel Group's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Zoho CRM)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Passion for fashion and retail

Work Style:

• Dynamic and fast-paced work environment
• Results-driven and performance-focused culture
• Opportunities for growth and development
• Strong emphasis on teamwork and collaboration

Self-Assessment Questions:

• Do you have a proven track record in brand management and marketing within the retail sector?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you possess strong leadership and team management skills?
• Are you passionate about fashion and retail, and committed to delivering exceptional customer experiences?

ASSUMPTION: Candidates who align with the Apparel Group's values and work style are more likely to succeed in this role and contribute to the organization's continued growth and success.

⚠️ Potential Challenges

• Managing a broad scope of responsibilities and multiple projects simultaneously
• Working effectively with diverse teams and stakeholders
• Keeping up with the fast-paced and dynamic retail market
• Adapting to a results-driven and performance-focused culture

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position requires a strong focus on retail-specific marketing strategies and tactics
• This role offers a unique opportunity to work with a diverse portfolio of fashion brands and retail outlets
• Career progression opportunities within the Apparel Group's diverse portfolio of brands and businesses

ASSUMPTION: This role offers a unique blend of brand management and retail marketing experience, making it an attractive opportunity for candidates seeking to advance their careers in the retail sector.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy for a new retail outlet launch
• Managing a high-profile marketing campaign for a flagship brand event or product launch
• Conducting market research to identify customer preferences and trends, and developing data-driven marketing strategies

ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for this role, highlighting the opportunity to work on high-impact initiatives and drive meaningful business results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall brand management and marketing strategy for the Apparel Group?
• What opportunities are there for professional development and career growth within the organization?
• How does the Apparel Group support work-life balance for its employees?
• What are the key challenges facing the brand and the retail sector, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in brand management and marketing to discuss during the interview
• Research the company and its competitors to show your knowledge of the industry and market trends
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.