📌 Core Information
🔹 Job Title: Manager, Brand Marketing, BK, US
🔹 Company: Restaurant Brands International
🔹 Location: Corp - Miami Corporate Office, Miami, FL, USA
🔹 Job Type: Full-Time
🔹 Category: Brand Management, Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand vision and marketing strategy for Burger King North America
- Leading cross-functional teams to execute innovative marketing campaigns
- Managing brand and product pipeline, ensuring alignment with stakeholders
- Continuously mining consumer, culture, and category insights for breakthrough ideas
- Collaborating with senior leadership to align stakeholders and present business cases
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced environment. Candidates should have a passion for food and the quick service restaurant industry.
📋 Key Responsibilities
✅ Lead strategy development and execution for one or more brand pillars
✅ Manage brand and product pipeline, including timelines and cross-functional stakeholders
✅ Continuously mine consumer, culture, and category insights to guide innovation
✅ Support stakeholder alignments, including summarizing data, building business cases, and interfacing with senior leadership
✅ Lead cross-functional teams to bring projects from idea to launch
✅ Craft compelling narratives for agency creative briefing for new launches/activations
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to balance competing priorities.
🎯 Required Qualifications
Education: University degree in Business, Marketing, Finance, or related field
Experience: 3-5 years of work experience in CPG, Retail, QSR, or related field
Required Skills:
- Strong business acumen with a high sense of curiosity
- Exceptional analytical skills and creative problem-solving skills
- Advanced skill level using Excel and PowerPoint
- Strong teamwork, communication, and interpersonal skills
- Highly organized and motivated with a desire to outperform
- Proven ability to manage multiple projects with diverse points-of-view from several stakeholders
- Ability to work and thrive in a fast-paced and deadline-driven environment
Preferred Skills:
- Love of food and passion for Food & Beverage industry
ASSUMPTION: Candidates with a proven track record in brand management, consumer insights, or related fields will be strongly considered.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-level marketing roles in the US)
Benefits:
- Comprehensive global paid parental leave program
- Free telemedicine
- Mental wellness support
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurant Brands International operates in the Food and Beverage Services industry, with a focus on quick service restaurants (QSR).
Company Size: Restaurant Brands International has 5,001-10,000 employees, providing ample opportunities for career growth and development.
Founded: 2014, as a result of the merger of Burger King and Tim Hortons. The company has since grown to include Popeyes and Firehouse Subs.
Company Description:
- Restaurant Brands International is one of the world's largest quick service restaurant companies, with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
- The company owns four iconic QSR brands: TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.
- Through its Restaurant Brands for Good framework, RBI is committed to improving sustainable outcomes related to its food, the planet, and people and communities.
Company Specialties:
- Food and Beverage Services
- Quick Service Restaurant (QSR)
- Brand Management
- Sustainability
- Consumer Goods
- Marketing
- Franchising
- Human Resources
- Real Estate
- Investor Relations
- Diversity
- IT
- Accounting
- Finance
- Supply Chain
- CSR
- Legal
- Operations
- Marketing
- Digital
- Innovation
- Development
- International Growth
- AI
Company Website: http://www.rbi.com
ASSUMPTION: Restaurant Brands International is a global company with a strong focus on innovation, sustainability, and growth. Candidates should be comfortable working in a dynamic, international environment.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the Senior Brand Manager for Burger King North America.
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to take on additional brand pillars or expand responsibilities over time
- Opportunities to work on international projects and gain global experience
- Possibility to move into a senior role or take on a leadership position within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Corp - Miami Corporate Office, Miami, FL, USA
Geographic Context:
- Miami, FL, USA, is a multicultural city with a vibrant food scene and a strong QSR industry presence
- The Miami Corporate Office is located in the Blue Lagoon area, close to Miami International Airport
- The office offers a collaborative and innovative work environment, with access to various amenities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: The Miami Corporate Office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand management experience and achievements
- Research the company and its brands to demonstrate your enthusiasm and understanding of the business
- Follow up after your interview to express your appreciation and reiterate your interest in the role
ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, Cross-Functional Teams, Project Management, Burger King, QSR, Food Industry
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's strategic thinking, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Consumer insights and market research tools (e.g., Nielsen, Mintel, Euromonitor)
- Project management software (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
ASSUMPTION: Candidates should have a strong working knowledge of Microsoft Office Suite and be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Respect
- Teamwork
- Innovation
- Customer focus
Work Style:
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Data-driven and analytical
- Innovative and creative
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you have a strong passion for the food and beverage industry and a love for food?
- Are you committed to driving results and continuously improving your work?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Restaurant Brands International.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and deadline-driven environment
- Balancing the needs of various stakeholders, including senior leadership, cross-functional teams, and franchisees
- Adapting to a dynamic and evolving business landscape
- Continuously learning and staying up-to-date with industry trends and consumer behavior
ASSUMPTION: Candidates should be comfortable working in a challenging and fast-paced environment, with the ability to manage multiple priorities and adapt to change.
📈 Similar Roles Comparison
- This role is similar to other brand management positions in the CPG, Retail, and QSR industries, but with a focus on the unique aspects of the quick service restaurant sector
- Compared to other marketing roles, this position requires a strong understanding of consumer behavior, brand strategy, and cross-functional team management
- Career progression in this role may involve taking on additional brand pillars, expanding responsibilities, or moving into a senior leadership position
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other marketing and brand management opportunities.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch, including consumer research, creative briefing, and cross-functional team management
- Conducting a competitive analysis and identifying opportunities for brand differentiation and growth
- Managing the brand and product pipeline, including timelines, stakeholder alignments, and project prioritization
ASSUMPTION: Candidates should be prepared to discuss their experience with brand management projects, including their approach to problem-solving, stakeholder management, and campaign execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall brand strategy and marketing objectives for Burger King North America?
- What are the most significant challenges facing the Burger King brand, and how can this role help address them?
- What opportunities exist for growth and development within this role and the broader marketing department?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the brand and its challenges.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
