📌 Core Information
🔹 Job Title: Manager, Brand Marketing, North America (Sport)
🔹 Company: Nike
🔹 Location: Costa Mesa, California or Boston, Massachusetts
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (20% travel required)
🚀 Job Overview
Key aspects of this role include:
- Leading the development of omni-channel marketing plans for sport account partners
- Crafting integrated marketing strategies that define consumer journeys and drive brand distinction
- Collaborating with cross-functional teams to bring marketing plans to life in the marketplace
- Establishing and maintaining relationships with account counterparts
- Managing and maximizing marketing budgets
ASSUMPTION: This role requires a strong understanding of retail, digital marketing, and consumer behavior to create effective marketing strategies for sport account partners.
📋 Key Responsibilities
✅ Lead the ideation and development of omni-channel marketing plans for sport account partners
✅ Collaborate with cross-functional teams to craft integrated marketing strategies that define consumer journeys and drive brand distinction
✅ Establish and maintain relationships with account counterparts, building trust season-over-season
✅ Develop deep expertise in the retail landscape of the sport account base, traveling the market regularly and continuously challenging how to improve our brand presence
✅ Manage and maximize marketing budgets, track purchase orders, and process credit memos for marketing tactics
ASSUMPTION: This role involves a high level of detail orientation, project management, and cross-functional collaboration to ensure marketing plans are executed successfully.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Marketing, or related field
Experience: 5+ years of experience in a marketing role, preferably with a focus on retail brand/account marketing, brand marketing, or digital direct marketing
Required Skills:
- Proven experience developing retail consumer journeys and programming in both digital and physical retail
- Strong understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing
- Experience managing direct reports
- Solid understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media
- Ability to lead and manage multiple projects while remaining detail oriented and able to deliver against functional deadlines
- Experience with managing budgets, authoring marketing briefs and working with external agencies
- Excellent written, verbal, presentation, and communication skills
- Strong analytical skills and business acumen. Proven capability to use data to drive business decisions & marketing optimization
Preferred Skills:
- Experience working with skate, hoops, and other sport subcultures
- Ability to think outside the box and challenge convention
- Passion for working with retailers and driving the energy side of the business
ASSUMPTION: The ideal candidate will have a strong background in retail brand marketing and a deep understanding of consumer behavior and digital marketing platforms.
💰 Compensation & Benefits
Salary Range: $102,800 - $210,000 per year (based on location and experience)
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and paid holidays
- Employee discounts on Nike products
- Opportunities for professional development and career growth
Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with Nike. Actual salary may vary based on the candidate's location, qualifications, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing
Company Size: 10,001+ employees
Founded: 1964
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- The company invests in innovative materials, reduces waste, embraces a circular economy, minimizes carbon footprint, and promotes water stewardship
- Nike offers a wide range of products, including footwear, apparel, and accessories, for various sports and athletic activities
Company Specialties:
- Footwear design and manufacturing
- Apparel and accessory design and manufacturing
- Sports marketing and sponsorships
- Retail operations and management
Company Website: Nike.com
ASSUMPTION: Nike's commitment to sustainability is a key aspect of its company culture and values, which applicants should be aware of and consider when applying.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Director, Retail Marketing NA
Work Arrangement: Hybrid (20% travel required)
Growth Opportunities:
- Potential to lead a team of account marketing professionals
- Opportunities to work on high-profile marketing campaigns and events
- Possibility to advance to a senior marketing role within the organization
ASSUMPTION: This role offers opportunities for career growth and professional development within Nike's marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (Converse HQ in Boston, MA or Nike LA HQ in Costa Mesa, CA)
Office Location(s): Costa Mesa, California or Boston, Massachusetts
Geographic Context:
- Costa Mesa, California: Suburban area with a mix of urban and outdoor activities, close to beaches and mountains
- Boston, Massachusetts: Urban area with a rich history, cultural attractions, and a vibrant sports scene
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday, with flexibility for project needs
ASSUMPTION: The hybrid work arrangement allows for flexibility and a balance between working from home and on-site collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and communication
- Budget management and financial acumen
- Problem-solving and analytical skills
- Cultural fit and alignment with Nike's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've led that demonstrate your ability to create and execute effective strategies
- Research Nike's marketing strategies and be prepared to discuss how you can contribute to their success
ATS Keywords: Brand Marketing, Retail Marketing, Digital Marketing, Consumer Insights, Project Management, Communication, Analytical Skills, Budget Management, Visual Merchandising, Storytelling, Cross-Functional Collaboration, Team Leadership, Consumer Experience, Social Media, Performance Marketing, SEO
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords from the job description to increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is expected, but specific training may be provided upon hire.
👔 Cultural Fit Considerations
Company Values:
- Innovate and think differently
- Act with urgency
- Be a force for positive change
- Inspire and be inspired
- Play as a team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- How do you embody Nike's values in your daily work?
- Can you provide an example of a time when you had to act with urgency to meet a deadline or solve a problem?
- How do you inspire and be inspired by your team members and colleagues?
ASSUMPTION: Applicants should consider how their personal values and work style align with Nike's company culture and values when preparing for the interview.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating with cross-functional teams and external partners
- Adapting to changes in marketing strategies and priorities
- Travel requirements (20% of the time)
ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in their previous roles and how they can apply those skills to this position.
📈 Similar Roles Comparison
- This role is unique in its focus on sport account marketing within the retail sector of the wholesale business
- Similar roles in other industries may have different target audiences, marketing channels, or product offerings
- Career progression in this role may lead to senior marketing roles within Nike's retail marketing department or other areas of the organization
ASSUMPTION: Applicants should research similar roles in other industries to understand the unique aspects of this role and how it compares to other marketing management positions.
📝 Sample Projects
- Developing a marketing campaign for a new product launch in partnership with a sport account
- Creating a seasonal marketing plan that aligns with brand and product priorities and drives brand distinction
- Executing a retail event or activation that engages consumers and drives sales
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply those skills to this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the retail marketing department?
- How does this role contribute to Nike's overall marketing strategy and brand vision?
- What are the key priorities for this role in the first 90 days?
- How does Nike support the growth and development of its marketing professionals?
- What are the most challenging aspects of working with sport account partners, and how can I best prepare for those challenges?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing strategies and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've led that demonstrate your ability to create and execute effective strategies
- Research Nike's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
