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Manager, Brand Menu Category Management (Arby's)

Inspire
Full-time
On-site
Brookhaven, Georgia, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Brand Menu Category Management (Arby’s)

πŸ”Ή Company: Inspire Brands

πŸ”Ή Location: Atlanta Support Center, Brookhaven, Georgia, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Restaurant, Menu Strategy

πŸ”Ή Date Posted: July 30, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving menu innovation and strategy for Arby’s
  • Partnering with cross-functional teams for product development and launch
  • Evaluating menu performance and identifying optimization opportunities
  • Analyzing market trends, consumer insights, and competitive landscape
  • Collaborating with various teams to inform and inspire big ideas

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Create, define, and refine short and long-term menu strategies

βœ… Partner with Culinary, Operations, Analytics, Supply Chain, Training, Insights, Marketing, Brand Experience, and Commercial Group teams

βœ… Evaluate, test, and launch products, and develop recommendations based on results

βœ… Gather information to understand current customer and growth target needs, market trends, and competitive landscape

βœ… Analyze ongoing performance of the core menu across channels to identify optimization opportunities

ASSUMPTION: This role involves a high degree of collaboration, project management, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in business administration, marketing, management, or a related field

Experience: 3-5+ years working in menu strategy for multi-unit foodservice chains

Required Skills:

  • Strategic thinking and innovation
  • Consumer and business insights
  • Strong business acumen and leadership skills
  • Excellent communication and presentation skills
  • Ability to collaborate and motivate cross-functional teams
  • Self-starter with strong project management skills
  • Understanding of product development and testing processes
  • Effective problem-solving skills

Preferred Skills:

  • Experience with restaurant menu optimization software
  • Fluency in Spanish

ASSUMPTION: Candidates with experience in quick-service restaurants or fast-casual chains may have an advantage.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Manager, Menu Category Management role with 3-5 years of experience in the restaurant industry)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off and holidays
  • Employee discounts at company-owned restaurants
  • Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Inspire Brands is a multi-brand restaurant company with over 32,000 restaurants worldwide, including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC.

Company Size: 10,001+ employees, with a decentralized organizational structure

Founded: 2002 (as Arby’s Restaurant Group, Inc.), with a history of acquisitions and mergers leading to its current form

Company Description:

  • Inspire Brands is focused on growing a company filled with Mavericks, Allies, Visionaries, Achievers, and Good Citizens
  • The company aims to ignite and nourish flavorful experiences through its iconic restaurant brands
  • Inspire Brands supports various community initiatives and sustainability efforts

Company Specialties:

  • Multi-brand restaurant management
  • Menu innovation and development
  • Marketing and branding
  • Operational excellence
  • Franchisee support

Company Website: http://stories.inspirebrands.com

ASSUMPTION: Inspire Brands’ diverse portfolio of restaurant brands offers opportunities for career growth and development within the organization.

πŸ“Š Role Analysis

Career Level: Managerial, with potential for growth into senior leadership roles

Reporting Structure: Reports to the Sr. Director, Menu Category Management

Work Arrangement: On-site, with potential for hybrid or remote work arrangements in the future

Growth Opportunities:

  • Progression to senior leadership roles within the Menu Category Management team
  • Expansion into other brands within the Inspire Brands portfolio
  • Development of skills in related areas, such as marketing, operations, or franchisee support

ASSUMPTION: This role provides opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): Atlanta Support Center, Brookhaven, Georgia

Geographic Context:

  • Brookhaven is an unincorporated community located in DeKalb County, Georgia
  • The area offers a mix of urban and suburban living, with easy access to downtown Atlanta
  • Brookhaven is home to a diverse range of restaurants, shops, and cultural attractions

Work Schedule: Full-time, with flexibility to work additional hours as needed to meet project deadlines

ASSUMPTION: The Atlanta Support Center offers a dynamic and collaborative work environment, with opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with cross-functional team members
  • Case study or presentation assignment
  • Final interview with the Sr. Director, Menu Category Management

Key Assessment Areas:

  • Strategic thinking and innovation
  • Consumer and business insights
  • Communication and presentation skills
  • Collaboration and teamwork
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight your menu strategy experience and relevant skills
  • Prepare examples of your past menu strategy successes and challenges
  • Research Inspire Brands and Arby’s to demonstrate your enthusiasm for the role and company

ATS Keywords: Menu Strategy, Innovation, Collaboration, Project Management, Communication, Leadership, Business Acumen, Consumer Insights, Analytical Skills, Problem Solving, Presentation Skills, Market Trends, Product Development, Testing Process, Training Skills, Sales Support

ASSUMPTION: The interview process for this role is designed to assess the candidate’s strategic thinking, communication skills, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Restaurant menu optimization software (e.g., Menuvation, MenuMAX)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with restaurant menu optimization software and data visualization tools may be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Mavericks: We dare to be different and challenge the status quo
  • Allies: We support and empower our team members to succeed
  • Visionaries: We think big and strive to create a better future
  • Achievers: We set ambitious goals and deliver results
  • Good Citizens: We act with integrity and contribute positively to our communities

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Innovative and creative
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you comfortable working with data and using it to inform decision-making?
  • Do you have a track record of driving innovation and change in your previous roles?
  • Are you adaptable and able to respond to changing priorities and deadlines?

ASSUMPTION: Candidates who align with Inspire Brands’ company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Balancing the needs of franchisees, consumers, and the brand
  • Adapting to a dynamic and fast-paced work environment
  • Working with a diverse range of stakeholders, including franchisees, operations teams, and marketing agencies

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to navigate complex stakeholder relationships.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to Menu Strategy Manager or Menu Innovation Manager roles in other multi-unit foodservice chains
  • However, Inspire Brands’ diverse portfolio of restaurant brands offers unique opportunities for career growth and development
  • Candidates with experience in quick-service restaurants or fast-casual chains may find this role particularly appealing

ASSUMPTION: While this role shares similarities with other menu strategy roles, its unique context within the Inspire Brands portfolio sets it apart.

πŸ“ Sample Projects

  • Developing and executing a comprehensive menu renovation strategy for Arby’s
  • Conducting consumer research to inform menu innovation and product development
  • Analyzing competitive landscape and market trends to identify opportunities for menu differentiation
  • Collaborating with cross-functional teams to launch new limited-time offers and promotional campaigns

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of this role.

❓ Key Questions to Ask During Interview

  • How does this role support the overall growth strategy for Arby’s and Inspire Brands?
  • What are the most pressing menu challenges facing Arby’s, and how can this role address them?
  • How does this role collaborate with other teams, such as Operations, Marketing, and Supply Chain?
  • What opportunities are there for professional growth and development within this role and the organization?
  • How does Inspire Brands support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your menu strategy experience and relevant skills
  • Prepare examples of your past menu strategy successes and challenges
  • Research Inspire Brands and Arby’s to demonstrate your enthusiasm for the role and company
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.