📌 Core Information
🔹 Job Title: Manager, Brand Partnerships
🔹 Company: Lloyds Banking Group
🔹 Location: London, Bristol, or Halifax
🔹 Job Type: Full-time, Hybrid (2 days per week in office)
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering brand partnership strategies to improve brand visibility and customer engagement
- Managing a portfolio of brand partners to optimize brand exposure, customer value, and financial outcomes
- Building strong relationships with partners and internal stakeholders to drive shared outcomes
- Evaluating partnership performance using data and insights to inform decision-making
- Collaborating with cross-functional teams to execute activations and achieve strategic goals
ASSUMPTION: This role requires a strategic mindset, strong relationship-building skills, and the ability to balance short-term wins with long-term growth.
📋 Key Responsibilities
✅ Manage a portfolio of brand partners, optimizing brand exposure, customer value, and financial outcomes
✅ Establish and maintain strong relationships with partners' teams to achieve shared outcomes
✅ Evaluate partnership performance using data and insights to inform decision-making and strategy
✅ Collaborate with cross-functional teams, including BMX, legal, compliance, finance, BU's, and propositions, to execute activations
✅ Monitor market trends to stay ahead of competitor activities and identify innovative opportunities
✅ Support the evaluation of potential brand partnerships for alignment with strategy and measurement principles
✅ Act as a brand partnerships ambassador, driving advocacy and engagement among colleagues
ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in developing and delivering highly effective brand partnerships at scale (5-10 years)
Required Skills:
- Best-in-class partnership management skills
- Excellent relationship and collaboration skills
- Analytical approach with strong creative judgment
- Experience in managing agencies and other third parties, including budget planning
- Problem-solving skills with a results-oriented and fast-paced approach
- Ability to think "We not Me" and work collaboratively with peers and colleagues
Preferred Skills:
- Experience in the financial services industry
- Familiarity with British Cycling or similar high-profile partnerships
ASSUMPTION: Candidates should have a growth mindset and thrive in a fast-moving and evolving environment.
💰 Compensation & Benefits
Salary Range: £70,929 - £78,810 per year
Benefits:
- Generous pension contribution (up to 15%)
- Annual performance-related bonus
- Share schemes, including free shares
- Discounted shopping benefits
- 30 days holiday, with bank holidays on top
- Wellbeing initiatives and generous parental leave policies
Working Hours: Full-time (37.5 hours per week), with flexibility in working patterns
ASSUMPTION: The salary range provided is based on the information given in the job listing and is typical for a mid-level marketing role in the UK financial services industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically banking and financial services
Company Size: 10,001+ employees (as of 2023)
Founded: 1765 (as Lloyds Bank, merged with Halifax in 1995)
Company Description:
- Lloyds Banking Group is a leading UK-based financial services provider, offering a wide range of banking and financial services to personal and commercial customers
- The group is committed to helping Britain prosper by creating a more sustainable and inclusive future for people and businesses
- Lloyds Banking Group is on a journey to shape the financial services of the future while supporting customers' changing needs
Company Specialties:
- Retail banking
- Commercial banking
- Life insurance and investments
- Credit cards and loans
Company Website: www.lloydsbankinggroup.com
ASSUMPTION: Lloyds Banking Group is a well-established financial services provider with a strong focus on customer-centricity and innovation.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Head of Brand Partnerships
Work Arrangement: Hybrid, with a minimum of 2 days per week spent in an office hub (London, Bristol, or Halifax)
Growth Opportunities:
- Progression to a senior role within the Brand Partnerships team or related functions
- Broad range of opportunities to learn, grow, and develop within the group
ASSUMPTION: This role offers significant growth potential, given the scale and reach of the Lloyds Banking Group and the evolving nature of the Brand Partnerships function.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with flexible working areas
Office Location(s): London (25 Gresham Street), Bristol, and Halifax
Geographic Context:
- London: A major global city with a vibrant cultural scene and excellent transport links
- Bristol: A thriving city in South West England, known for its creative industries and high quality of life
- Halifax: A historic market town in West Yorkshire, with a rich industrial heritage and strong community spirit
Work Schedule: Full-time, with flexibility in working patterns and the option to work from home for some days
ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, catering to different preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with the Head of Brand Partnerships
Key Assessment Areas:
- Strategic thinking and partnership management skills
- Relationship-building and collaboration abilities
- Analytical and creative problem-solving skills
- Cultural fit and alignment with Lloyds Banking Group values
Application Tips:
- Highlight relevant experience in brand partnerships and sponsorships
- Demonstrate a strong understanding of the Lloyds Banking Group brand and its values
- Showcase your ability to think strategically and drive long-term growth
- Tailor your resume and cover letter to emphasize relevant skills and experiences
ATS Keywords: Brand Partnerships, Sponsorships, Strategic Thinking, Relationship Management, Collaboration, Data-driven Decision Making, Market Trends, Agency Management, Cross-functional Teams
ASSUMPTION: The application process for this role is likely to be competitive, given the attractive salary, benefits package, and growth opportunities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Power BI, or Tableau)
- Marketing automation and CRM platforms (e.g., Salesforce, Adobe Marketing Cloud, or HubSpot)
ASSUMPTION: The required tools and technologies for this role are standard for marketing and brand management professionals.
👔 Cultural Fit Considerations
Company Values:
- Helping Britain Prosper
- Putting Customers First
- Doing the Right Thing
- Working Together
- Continuously Improving
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Focused on continuous improvement and innovation
- Customer-centric and data-driven
Self-Assessment Questions:
- Do you have a proven track record of developing and delivering effective brand partnerships at scale?
- Are you comfortable working in a fast-paced, evolving environment and embracing change?
- Do you have strong analytical and creative skills, with the ability to balance short-term wins with long-term growth?
- Are you a strong relationship builder, with excellent collaboration and communication skills?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Lloyds Banking Group's values and work style, with a focus on collaboration, continuous improvement, and customer-centricity.
⚠️ Potential Challenges
- Managing multiple brand partnerships simultaneously, requiring strong organizational skills and prioritization
- Balancing short-term activations with long-term strategic goals
- Navigating a large, complex organization with multiple stakeholders
- Adapting to changes in the market, industry trends, and organizational priorities
ASSUMPTION: These challenges are inherent in a fast-paced, growth-oriented role within a large financial services organization.
📈 Similar Roles Comparison
- This role is unique within Lloyds Banking Group, focusing specifically on brand partnerships and sponsorships
- Similar roles in other financial services organizations may have a broader focus on marketing or communications
- Career progression in this role could lead to senior positions within the Brand Partnerships team or related functions
ASSUMPTION: This role offers a unique opportunity to specialize in brand partnerships within a large financial services organization.
📝 Sample Projects
- Developing and executing a strategic plan to elevate the British Cycling partnership to a high-impact platform
- Conducting a comprehensive review of the group's sponsorship portfolio to identify opportunities for optimization and growth
- Managing the end-to-end process for a high-profile event sponsorship, from initial concept to post-event evaluation
ASSUMPTION: These sample projects illustrate the strategic, creative, and operational aspects of the role, requiring a diverse skill set and strong collaboration with various stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the priorities for the first 90 days in this role?
- How does this role fit into the broader marketing and brand strategy for Lloyds Banking Group?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
- How does the Brand Partnerships team collaborate with other functions within Lloyds Banking Group, such as marketing, communications, and propositions?
- What opportunities are there for professional development and growth within the Brand Partnerships team and the wider organization?
ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the organization, while also gathering valuable information to inform decision-making.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your ability to drive brand partnerships and sponsorships, manage relationships, and evaluate performance
- Prepare for interviews by researching Lloyds Banking Group's brand, values, and recent initiatives, as well as the specific requirements of the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
