Manager, Brand Strategist

📌 Core Information

🔹 Job Title: Manager, Brand Strategist

🔹 Company: Salesforce

🔹 Location: Chicago, Illinois & Seattle, Washington

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing & Communications

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Guiding the strategic evolution of Salesforce's brand
• Driving brand awareness and relevance across multiple brands
• Partnering with cross-functional teams to ensure brand alignment
• Evangelizing brand strategy internally and externally

ASSUMPTION: This role requires a strategic thinker with a strong background in brand strategy, particularly in B2B tech, to drive brand excellence across Salesforce's global organization.

📋 Key Responsibilities

✅ Inform the evolution of Salesforce’s corporate brand strategy while maintaining its foundation

✅ Develop and maintain the brand strategy including brand positioning, brand architecture, and M&A brand strategy

✅ Develop and maintain the brand messaging strategy and hierarchy to connect assets across the funnel, and collaborate with partners to roll it out across the organization

✅ Balance ambitious vision in the age of agentic AI with downstream implications of change

✅ Partner with Brand Insights to leverage brand performance and customer insights to inform strategic direction of the brand and guide the Global Brand & Creative team as a whole

✅ Partner with Creative Strategy to ensure our high-profile campaigns and marketing activities are strategically sound, creatively compelling, and brand-aligned

✅ Partner with Brand Management to build enablement resources that drive bring the desired brand strategy comes to life across key touchpoints (such as digital and marquee events) and the holistic brand experience

✅ Partner with Brand Creative to refine and maintain verbal and visual identity systems

✅ Collaborate with other functions including Campaigns, Product Marketing, Events, and Operating Units

✅ Be a brand advocate within Marketing and across Salesforce’s global organization

ASSUMPTION: This role requires a strong understanding of brand strategy, market dynamics, and the ability to work effectively with cross-functional teams to drive brand excellence.

🎯 Required Qualifications

Education: Bachelor's degree required; MBA preferred

Experience: 8+ years of experience in brand strategy, with at least 3 years in B2B tech

Required Skills:

• Proven track record of turning insights into brand strategy (and action plans) that drive results
• Experience aligning brand strategy to shifting business priorities and market dynamics
• Experience guiding change management across multi-brand portfolios
• Proven success in defining and delivering on brand KPIs and translating brand goals into measurable business impact
• Excellent written, verbal, and presentation skills
• Ability to evangelize brand internally and guide others on its strategic impact

Preferred Skills:

• Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments
• Strong creative instincts rooted in audience understanding

ASSUMPTION: This role requires a strong background in brand strategy, with a focus on B2B tech, and the ability to work effectively in a fast-paced, high-performance environment.

💰 Compensation & Benefits

Salary Range: $127,200 to $174,900 per year (based on location)

Benefits:

• Stock Options
• Equity
• Benefits

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on market research and internal equity. The actual salary may vary based on factors such as location, level, job-related knowledge, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Salesforce is a leading global provider of customer relationship management (CRM) software and enterprise applications, operating in the software development industry.

Company Size: Salesforce is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Salesforce was founded in 1999 and has since grown to become a publicly traded company.

Company Description:

• Salesforce is a customer company that inspires the future of business with AI+ Data + CRM.
• Their mission is to lead with their core values and help companies across every industry blaze new trails and connect with customers in a whole new way.
• Salesforce empowers employees to be Trailblazers, driving their performance and career growth, and improving the state of the world.

Company Specialties:

• Enterprise Cloud Computing and Customer Relationship Management

Company Website: http://www.salesforce.com

ASSUMPTION: Salesforce is a well-established company with a strong brand and a clear mission to help businesses connect with customers and improve the state of the world.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to guide cross-functional teams.

Reporting Structure: The Brand Strategist will report directly to the Head of Brand Strategy & Management and work closely with various teams within the Global Brand & Creative organization and across Marketing.

Work Arrangement: This role is remote OK, allowing for flexibility in work location.

Growth Opportunities:

• Potential to grow within the Brand Strategy & Management team or explore other opportunities within the Global Brand & Creative organization or Marketing.
• Chance to work on high-profile initiatives and campaigns, driving brand excellence across multiple brands.
• Opportunity to collaborate with diverse teams and stakeholders, expanding professional networks and skillsets.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Salesforce's brand strategy and drive business results.

🌍 Location & Work Environment

Office Type: Salesforce has multiple office locations worldwide, with this role being open to candidates based in Chicago, Illinois, or Seattle, Washington.

Office Location(s): 415 Mission St, San Francisco, California 94105, US (headquarters) and additional locations in Chicago, Illinois, and Seattle, Washington.

Geographic Context:

• Chicago, Illinois: Known for its vibrant culture, diverse neighborhoods, and robust business ecosystem.
• Seattle, Washington: Renowned for its tech industry, natural beauty, and thriving arts and culture scene.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work.

ASSUMPTION: The location for this role offers candidates the opportunity to live and work in dynamic, culturally rich cities with thriving tech industries.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with a recruiter or HR representative
• Behavioral and skills-based interviews with hiring managers and team members
• Final interview with the Head of Brand Strategy & Management or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Brand strategy expertise and experience
• Ability to work effectively with cross-functional teams
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Salesforce's core values

Application Tips:

• Tailor your resume and cover letter to highlight your brand strategy experience and relevant skills.
• Be prepared to discuss your approach to brand strategy, market dynamics, and change management.
• Demonstrate your ability to work effectively with cross-functional teams and stakeholders.
• Showcase your understanding of Salesforce's brand and how you can contribute to its evolution.

ATS Keywords: Brand Strategy, B2B Tech, Change Management, Cross-Functional Collaboration, Creative Strategy, Brand Management, Brand Insights, Brand Messaging, Stakeholder Engagement, Data Analysis, Communication Skills, Presentation Skills, Customer Focus, Strategic Thinking, Emotional Intelligence, Audience Understanding

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their brand strategy expertise and fit with Salesforce's culture and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Brand management software (e.g., Brandfolder, Frontify)
• Project management tools (e.g., Asana, JIRA)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role requires proficiency in brand management software, project management tools, and data analysis tools to drive brand strategy and execution.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Trust
• Equality
• Sustainability

Work Style:

• Collaborative and cross-functional
• Fast-paced and high-performing
• Data-driven and strategic
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you align with Salesforce's core values, particularly Customer Success and Innovation?
• How do you thrive in a fast-paced, high-performing environment with multiple stakeholders?
• How do you balance strategic thinking with hands-on execution, and how does this approach drive brand excellence?

ASSUMPTION: Candidates should assess their fit with Salesforce's core values and work style, as well as their ability to thrive in a fast-paced, high-performing environment with multiple stakeholders.

⚠️ Potential Challenges

• Managing brand strategy across multiple brands and touchpoints
• Balancing ambitious vision with downstream implications of change
• Working effectively with cross-functional teams and stakeholders
• Keeping up with market dynamics and evolving business priorities

ASSUMPTION: This role presents unique challenges, requiring a strong brand strategist with experience managing multi-brand portfolios and working effectively with cross-functional teams.

📈 Similar Roles Comparison

• This role differs from other brand strategy positions in its focus on managing brand strategy across multiple brands and touchpoints within a large, global organization.
• Industry-specific context: Salesforce operates in the competitive CRM and enterprise applications market, requiring a strong understanding of market dynamics and business priorities.
• Career path comparison: This role offers growth opportunities within the Brand Strategy & Management team or other areas within Marketing, as well as potential career progression into senior leadership positions.

ASSUMPTION: This role offers a unique opportunity to manage brand strategy across multiple brands and touchpoints within a large, global organization, with potential for significant career growth and impact.

📝 Sample Projects

• Developing and implementing a comprehensive brand architecture for Salesforce's portfolio of brands
• Conducting market research and customer insights analysis to inform brand strategy and positioning
• Collaborating with cross-functional teams to ensure brand alignment across high-profile campaigns and marketing activities

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Brand Strategist role, requiring a strong understanding of brand strategy, market dynamics, and cross-functional teamwork.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader brand strategy and marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Brand Strategy & Management team collaborate with other functions within Marketing and across Salesforce?
• What opportunities are there for growth and development within this role and the broader organization?
• How does Salesforce support work-life balance for employees, particularly those working remotely?

ASSUMPTION: These key questions help candidates better understand the role's context, priorities, and growth opportunities, as well as Salesforce's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand strategy experience and relevant skills
• Prepare examples of your brand strategy work, including any relevant case studies or success stories
• Follow up with the hiring manager or recruiter within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.