Manager, Campaign Analytics

📌 Core Information

🔹 Job Title: Manager, Campaign Analytics

🔹 Company: Dotdash Meredith

🔹 Location: New York, NY - 225 Liberty Street

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Technology, Information and Internet

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Analyzing campaign performance data for the Beauty & Style vertical
• Partnering with Sales, Account Strategy, and Marketing to deliver data-driven recommendations
• Managing one to two direct reports and contributing to team management
• Creating insightful client deliverables and thought leadership pieces

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with various teams.

📋 Key Responsibilities

✅ Lead analytics strategy and execution for the Beauty & Style vertical, working with Sales & Account Strategy, and Marketing leadership to create thoughtful client deliverables using performance, measurement, and other relevant data on insight discovery, upsells, and packaging – with particular focus on high touch, high priority accounts

✅ Define analytic & reporting capabilities across media products to internal/external clients and devise insight solutions to bring to market

✅ Learn and work with multiple data sources/platforms used by DotDash Meredith and their clients

✅ Manage one to two direct reports, being responsible for all reporting, insights, and analytical solutions coming from this analyst and their vertical

✅ Collaborate with the analytics support team in Bangalore to scale larger data analysis initiatives

✅ Develop Beauty & Style sub-category, ad product based, and advertiser objective custom analyses to communicate DDM’s performance insights to current and potential clients to positively impact revenue retention & growth

✅ Act as a subject matter expert on a set of sales verticals & ad products within said vertical

✅ Create internal-facing case studies & thought leadership, whose intended audience can range from sales to other analytic leads

✅ Filter research, site & other data findings and convert to actionable media insights in a well-packaged deliverable

✅ Support internal content strategy teams with campaign performance analysis to facilitate data-driven content creation

✅ Manage one analyst who supports the Beauty & Style and Media & Entertainment verticals while also partnering with supporting analysts in the Bangalore office

✅ Partner with team management across other verticals to drive the vision and future roadmap of the wider department

✅ Act as the first point of escalation in solving client & business issues in direct report’s verticals, including Media & Entertainment

✅ Lead vertical-specific analytics projects from development to execution

✅ Ideate and execute on ways the entire campaign analytics team can positively impact new revenue with current and future clients

✅ Assist in balancing team deadlines and longer lead projects, working closely with other Managers on the team

✅ Help foster team collaboration and communication

ASSUMPTION: This role requires a balance of analytical skills, project management, and strong communication to effectively manage direct reports and collaborate with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Advertising, or a related field.

Experience: Minimum 5+ years of experience in digital media analytics or a similar analytics type role within digital advertising, media, marketing, or ad tech. Experience working with/interest in the Food & Beverage or CPG digital advertising landscape is preferred. Previous management experience is highly preferred.

Required Skills:

• Strong understanding of the digital advertising ecosystem and the mechanisms in which data is collected and shared
• Excellent analytical skills – high proficiency with Excel including pivot tables and other complex formulas
• Previous experience with Looker, Looker Studio, or other data visualization tools is highly recommended
• Strong presentation skills with the ability to speak plainly to both layman and other analytically minded teams about data & insights
• Passion for taking data and telling a holistic story
• Attention to detail
• Strong proficiency in Excel, PowerPoint, and data visualization tools such as Looker
• Experience working with digital media campaign data and systems (GAM, DCM, Google Analytics, DoubleVerify, etc.)
• Experience working with advertising effectiveness research solutions (Nielsen, Lucid, InMarket, etc.)

Preferred Skills:

• Experience working with data visualization tools like Looker or Looker Studio
• Previous management experience
• Familiarity with the Beauty & Style or CPG industry

ASSUMPTION: Candidates with a strong analytical background, excellent communication skills, and relevant industry experience are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $90,000.00 - $105,000.00 (New York)

Benefits:

• Medical, Dental, Vision, Prescription Drug Coverage
• Unlimited Paid Time Off (PTO)
• Adoption or Surrogate Assistance
• Donation Matching
• Tuition Reimbursement
• Basic Life Insurance, Basic Accidental Death & Dismemberment
• Supplemental Life Insurance, Supplemental Accident Insurance
• Commuter Benefits
• Short Term and Long Term Disability
• Health Savings and Flexible Spending Accounts
• Family Care Benefits
• 401K Savings Plan with Company Match
• Paid Holidays
• Paid Parental Leave
• Voluntary Benefits (Pet Insurance, Accident, Critical and Hospital Indemnity Health Insurance Coverage, Life and Disability Insurance)

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work

ASSUMPTION: The salary range provided is based on market research for similar roles in the New York area. The benefits listed are subject to change and may vary based on the specific nature of employment and work location.

📌 Applicant Insights

🔍 Company Context

Industry: Dotdash Meredith is America’s largest digital and print publisher, with 40+ iconic and fast-growing brands that reach nearly 200 million people every month, including 95% of US women. The company’s brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living, and more.

Company Size: Dotdash Meredith has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Dotdash Meredith was founded in 2001 and is based in New York City. It is an operating business of IAC (NASDAQ: IAC).

Company Description:

• Dotdash Meredith is a digital and print publisher with a wide range of brands covering various topics, including lifestyle, health, food, and finance.
• The company is committed to providing high-quality, intent-driven content to its audience and leveraging data and analytics to drive business growth.
• Dotdash Meredith offers a dynamic work environment with opportunities for professional development and career advancement.

Company Specialties:

• Digital and print publishing
• Data-driven content creation
• Brand management
• Advertising and marketing solutions
• Analytics and insights

Company Website: https://www.dotdashmeredith.com/

ASSUMPTION: Dotdash Meredith’s extensive brand portfolio and commitment to data-driven decision-making provide a unique opportunity for candidates to work on a wide range of brands and contribute to the company’s overall success.

📊 Role Analysis

Career Level: This role is a management position, offering opportunities for career growth and development within the company.

Reporting Structure: The Manager, Campaign Analytics reports directly to the Director of Campaign Analytics and works closely with various teams, including Sales, Account Strategy, and Marketing.

Work Arrangement: This role is hybrid, with the ability to work remotely for up to 2 days per week. The office is located at 225 Liberty Street, New York, NY.

Growth Opportunities:

• Potential to advance to a Director or Senior Manager role within the Campaign Analytics team or other departments within the company.
• Opportunities to work on high-priority accounts and projects, contributing to the company’s overall success.
• Access to professional development resources, such as training and workshops, to enhance skills and advance career growth.

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in campaign analytics, team management, and cross-functional collaboration, contributing to their long-term career growth and development.

🌍 Location & Work Environment

Office Type: Dotdash Meredith’s headquarters is a modern, collaborative workspace designed to facilitate productivity and creativity.

Office Location(s): 225 Liberty Street, New York, NY

Geographic Context:

• New York City is a major hub for media, advertising, and technology industries, providing ample networking and professional development opportunities.
• The office is conveniently located in the Financial District, with easy access to public transportation and nearby amenities.
• The area offers a diverse range of cultural, entertainment, and dining options, contributing to a vibrant work-life balance.

Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work. The team may occasionally work outside of regular hours to meet project deadlines or client needs.

ASSUMPTION: Dotdash Meredith’s modern office environment and convenient location provide an ideal setting for candidates to thrive both professionally and personally.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Hiring Manager and a team member
• Final interview with the Director of Campaign Analytics
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Collaboration and teamwork
• Industry knowledge and relevant experience
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Be prepared to discuss your approach to data analysis, presentation, and collaboration in the interview.
• Research Dotdash Meredith’s brand portfolio and industry presence to demonstrate your understanding of the company and its offerings.
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture.

ATS Keywords: Campaign Analytics, Digital Advertising, Data Visualization, Excel, Looker, Team Management, Client Deliverables, Thought Leadership, Insight Discovery, Upsells, Packaging, High Touch, High Priority Accounts, Sales, Account Strategy, Marketing, Bangalore, Media Products, Internal-External Clients, Advertiser Objective Custom Analyses, Subject Matter Expert, Case Studies, Content Strategy, Advertising Effectiveness Research, Attention to Detail, Collaboration, Communication, Management, Leadership

ASSUMPTION: Dotdash Meredith’s interview process is designed to assess candidates’ analytical skills, communication abilities, and cultural fit, ensuring a strong match for the role and the company.

🛠️ Tools & Technologies

• Excel
• Looker
• Looker Studio
• PowerPoint
• GAM, DCM, Google Analytics, DoubleVerify
• Nielsen, Lucid, InMarket

ASSUMPTION: Candidates should be proficient in Excel and have experience with data visualization tools like Looker or Looker Studio. Familiarity with other tools listed is a plus.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and creativity
• Integrity and accountability

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and goal-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing complex datasets to uncover insights?
• Are you comfortable presenting findings to various stakeholders, including non-technical team members and clients?
• Do you prefer a collaborative work style and enjoy working with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates who are strong analytical thinkers, excellent communicators, and comfortable working in a dynamic, collaborative environment are likely to be a good fit for Dotdash Meredith’s culture.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with large datasets and complex analytics tools
• Collaborating with various teams and stakeholders, each with their own priorities and expectations
• Balancing the need for detailed analysis with the need for quick, actionable insights
• Adapting to changes in the digital advertising landscape and client needs

ASSUMPTION: Candidates should be comfortable working in a dynamic environment, managing multiple priorities, and adapting to change. Strong project management and communication skills are essential for success in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on campaign analytics for the Beauty & Style vertical and its management responsibilities.
• Compared to other campaign analytics roles, this position offers a broader range of responsibilities, including team management and vertical-specific analytics projects.
• Career progression in this role may lead to opportunities in other verticals or departments within the company, such as Account Strategy or Marketing.

ASSUMPTION: Candidates should consider this role’s unique focus on the Beauty & Style vertical and its management responsibilities when comparing it to similar positions in the industry.

📝 Sample Projects

• Analyzing campaign performance data for a high-priority client in the Beauty & Style vertical to identify opportunities for upsells and packaging
• Creating a thought leadership piece on the effectiveness of native advertising for CPG brands
• Developing a custom analysis of advertiser objective-based performance for a portfolio of clients to inform renewal strategies

ASSUMPTION: These sample projects illustrate the range of responsibilities and deliverables for the Manager, Campaign Analytics role, focusing on data-driven insights, client deliverables, and thought leadership.

❓ Key Questions to Ask During Interview

• Can you describe the team dynamics and collaboration between the Campaign Analytics team and other departments, such as Sales and Marketing?
• How does the company support the professional development and career growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does the company measure the success of the Campaign Analytics team and its contributions to revenue growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company’s culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your analytical background, management experience, and industry knowledge.
• Prepare for the interview by researching Dotdash Meredith’s brand portfolio and industry presence, and practicing your data presentation and communication skills.
• If selected for the final interview, be prepared to discuss your approach to data analysis, presentation, and collaboration.
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.