Manager - Campaign Management ( Ad Sales )

📌 Core Information

🔹 Job Title: Manager - Campaign Management (Ad Sales)

🔹 Company: Razorpay Software Private Limited

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: Thu Apr 03 2025 09:29:27 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and strategizing ad campaigns across diverse networks
• Utilizing data-driven strategies to optimize campaign performance
• Maintaining collaborative relationships with internal teams
• Developing creative solutions for campaign execution and improvement

ASSUMPTION: The overview emphasizes a collaborative and data-centric approach due to the need for agile campaign management.

📋 Key Responsibilities

✅ Strategize, plan, and execute ad campaigns across multiple ad networks.

✅ Coordinate with creative and content teams to ensure campaigns align with business goals.

✅ Develop and maintain Tableau dashboards to track key performance metrics.

✅ Collaborate with internal teams to ensure alignment with organizational objectives.

✅ Manage ad network relationships to ensure smooth campaign operations.

ASSUMPTION: Responsibilities are dynamic, and the role might involve additional tasks related to campaign analysis and reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field.

Experience: 2–6 years in campaign management or digital advertising.

Required Skills:

• Proficiency in Tableau and performance dashboards
• Strong analytical and decision-making skills
• Effective communication and presentation abilities

Preferred Skills:

• Experience in the Fintech, Advertising, or Digital Marketing industry
• Capability to multitask and adapt in fast-paced environments

ASSUMPTION: Candidates with fintech experience may have an edge due to the company's industry focus.

💰 Compensation & Benefits

Salary Range: Not specified. Typically, competitive in the industry for a similar role.

Benefits:

• Health and wellness programs
• Opportunities for professional development
• Employee-friendly policies

Working Hours: 40 hours per week

ASSUMPTION: Compensation is typically market-aligned and may include performance incentives.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on digital payment solutions

Company Size: 1,001-5,000 employees, indicating substantial resources yet a certain degree of agility

Founded: Founded in 2014 by IIT Roorkee alumni

Company Description:

• Provides comprehensive financial solutions
• Leads in the digital payments space
• Promotes minimal effort, maximum ease in digital transactions

Company Specialties:

• Payment processing and financial products
• Neobanking services
• Working Capital Loans and Payroll Processing

Company Website: https://bit.ly/razorpay_learnmore

ASSUMPTION: Razorpay is possibly seeking industry innovators aligned with its mission.

📊 Role Analysis

Career Level: Mid-level position suited for professionals with several years of experience

Reporting Structure: Likely reports to senior marketing or management team

Work Arrangement: On-site work environment

Growth Opportunities:

• Potential for advancement to senior management roles
• Cross-functional collaboration enhancing skill set
• Exposure to innovative fintech environments

ASSUMPTION: Growth potential is high, especially for those integrating well within the fintech ecosystem.

🌍 Location & Work Environment

Office Type: Likely a modern, collaborative workspace

Office Location(s): 1st Floor, SJR Cyber, 22 Laskar Hosur Road, Adugodi, Bangalore

Geographic Context:

• Bangalore is a major tech hub in India
• Well-connected with public transport
• Vibrant local culture with diverse amenities

Work Schedule: Standard workweek, with potential for extra hours during peak campaigns

ASSUMPTION: The Bangalore location is strategic, supporting tech-centric initiatives.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Technical interview focusing on analytics
• HR interview for cultural fit

Key Assessment Areas:

• Technical proficiency in tools like Tableau
• Ability to handle pressure and multitask
• Cultural compatibility with Razorpay's values

Application Tips:

• Highlight relevant fintech or digital advertising experience
• Showcase data-driven results in previous roles
• Prepare to discuss innovative campaign strategies

ATS Keywords: Campaign Management, Digital Advertising, Data Analysis, Tableau

ASSUMPTION: The process demands strong analytical and cultural alignment.

🛠️ Tools & Technologies

• Tableau for dashboard creation
• Various digital ad networks
• Analytical tools for campaign performance

ASSUMPTION: Candidates should be comfortable with agile and adaptive technology use.

👔 Cultural Fit Considerations

Company Values:

• Innovation in financial technology
• Commitment to simplicity in payment processes
• Diverse and inclusive environment

Work Style:

• Collaborative team engagements
• Focus on data-driven decision-making
• Flexible approach to problem-solving

Self-Assessment Questions:

• Can you adapt to a fast-paced fintech environment?
• Do you excel in data analysis for campaign enhancement?
• Are you open to continuous learning and innovation?

ASSUMPTION: Candidates with a proactive stance and tech-savvy background will thrive.

⚠️ Potential Challenges

• Keeping up with rapid fintech advancements
• Balancing creative and data-driven campaign requirements
• Managing multiple campaigns simultaneously
• Adapting to policy changes in ad networks

ASSUMPTION: Challenges primarily revolve around maintaining agility and innovation.

📈 Similar Roles Comparison

• Typically involves high interaction with cross-functional teams
• Focus on quantitative analysis over qualitative measures
• Often includes responsibility for client interactions and reporting

ASSUMPTION: The role retains commonalities with digital marketing manager positions but with a fintech focus.

📝 Sample Projects

• Implementing a new ad network for a cutting-edge campaign
• Redesigning dashboards for enhanced performance tracking
• Optimizing ad spend to increase ROI by significant margins

ASSUMPTION: Projects highlight strategic thinking and optimization skills.

❓ Key Questions to Ask During Interview

• How does Razorpay support professional development?
• Can you describe a successful campaign that the team recently executed?
• How does Razorpay measure the success of its campaigns?
• What tools and resources are available for campaign management?
• How does Razorpay foster a collaborative team environment?

ASSUMPTION: Questions should probe both strategic direction and day-to-day operations at Razorpay.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Razorpay careers portal
• Prepare a tailored resume highlighting relevant experience
• Include examples of previous successful campaigns
• Follow up within two weeks for application status
• Network with current employees for insights into company culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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