Manager, Channel Marketing, HOKA

📌 Core Information

🔹 Job Title: Manager, Channel Marketing, HOKA

🔹 Company: Deckers Brands

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing go-to-market strategies across various channels
• Leading a team of 3 channel marketing experts
• Collaborating with internal teams to ensure alignment with brand strategies
• Working directly with key wholesale accounts to create strategic plans
• Managing budgets and marketing orders

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Developing and implementing seasonal and annual channel marketing strategies (20%)

✅ Planning and executing pre- and in-season trade marketing activities (40%)

✅ Leading and supporting a team of 3 channel marketing experts (35%)

✅ Managing budgets, marketing orders, and in-store collateral (5%)

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, with a focus on driving consumer engagement and sales through effective channel marketing.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 8+ years of related marketing experience, including trade, retail, product, and digital marketing

Required Skills:

• Proven people management experience
• Experience organizing and supporting online and physical presence with wholesale accounts or directly owned stores
• Ability to manage multiple projects and develop project plans and budgets
• Strong written and verbal communication skills in Japanese and English
• Proven networking and relationship-building experience

Preferred Skills:

• Footwear/retail experience
• Experience and/or interest in running, fitness, lifestyle (fashion, sneakers) or outdoors

ASSUMPTION: Candidates with a strong marketing background, experience in channel marketing, and a passion for the footwear industry will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Industry standards for a marketing manager role in Tokyo, Japan, with 10+ years of experience range from ¥7,000,000 to ¥10,000,000 per year (approximately $55,000 to $78,000 USD).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Deckers Brands products

Working Hours: Full-time, Monday to Friday, with some flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Deckers Brands operates in the retail apparel and fashion industry, with a focus on footwear, apparel, and accessories. The company has a strong global presence and is known for its iconic brands, including UGG, Koolaburra, HOKA, Teva, and AHNU.

Company Size: Deckers Brands has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1973, in Goleta, California, USA

Company Description:

• Deckers Brands is a global organization that designs, markets, and distributes footwear, apparel, and accessories for both everyday casual lifestyle uses and high-performance activities.
• The company prioritizes holistic wellbeing, driving business success, and having a positive impact on communities and the world.
• Deckers Brands fosters a culture where employees can bring their authentic selves to work and are valued and supported as whole persons.

Company Specialties:

• Footwear
• Apparel
• Design
• Merchandising
• Retail
• eCommerce
• Innovation
• Direct to Consumer
• Product Development
• Data Insights
• Strategic Planning

Company Website: http://www.deckers.com

ASSUMPTION: Deckers Brands is a well-established company with a strong global presence and a commitment to fostering a positive work environment.

📊 Role Analysis

Career Level: This role is a management position, suitable for experienced marketing professionals looking to take on a leadership role in channel marketing.

Reporting Structure: The Manager, Channel Marketing, HOKA reports directly to the Director, HOKA and leads a team of 3 channel marketing experts.

Work Arrangement: This role is on-site, with some flexibility for project demands. The position requires working closely with internal teams and key wholesale accounts, which may involve occasional travel.

Growth Opportunities:

• Advancement to a director or senior management role within the marketing department
• Expansion of responsibilities to include additional brands or regions
• Development of skills in strategic planning, team leadership, and cross-functional collaboration

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: The Tokyo office is a modern, collaborative workspace with a mix of open-plan and private spaces.

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a bustling metropolis with a vibrant culture, rich history, and diverse neighborhoods
• The city offers a mix of traditional and modern experiences, with numerous attractions, restaurants, and shopping districts
• Tokyo is well-connected by public transportation, making it easy to commute to work

Work Schedule: Full-time, Monday to Friday, with some flexibility for project demands

ASSUMPTION: The Tokyo office provides a dynamic and engaging work environment, with easy access to cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and team members
• Final interview with the director or senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing and channel strategy development
• Leadership and team management skills
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and passion for the footwear industry
• Prepare examples of your channel marketing strategies, trade marketing campaigns, and team leadership initiatives
• Research Deckers Brands and the HOKA brand to demonstrate your enthusiasm and understanding of the company and its products

ATS Keywords: Channel Marketing, Trade Marketing, Team Leadership, Project Management, Budget Management, Consumer Insights, Relationship Building, Visual Merchandising, Digital Marketing, B2B Marketing, Retail Experience

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise, leadership skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or adapted to as needed.

👔 Cultural Fit Considerations

Company Values:

• Come As You Are: Embrace and celebrate individuality and authenticity
• Better Together: Foster a collaborative and inclusive work environment
• Commit To Create: Drive innovation and continuous improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional business results

Self-Assessment Questions:

• How do you embody and promote the company values in your daily work?
• How do you approach building and maintaining strong relationships with internal and external stakeholders?
• How do you balance strategic planning with hands-on execution and team leadership?

ASSUMPTION: Candidates who align with Deckers Brands' company values and work style will be well-suited for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Navigating a large, global organization with diverse teams and stakeholders
• Adapting to a fast-paced and dynamic work environment
• Balancing the strategic and tactical aspects of the role

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on channel marketing for the HOKA brand within the Japanese market
• Compared to other channel marketing roles, this position requires a strong understanding of the Japanese retail landscape and consumer preferences
• Career progression in this role may involve expanding responsibilities to include additional brands or regions, or advancing to a director or senior management role

ASSUMPTION: This role offers a unique opportunity to specialize in channel marketing for a specific brand within the Japanese market, with potential for growth and development within the organization.

📝 Sample Projects

• Developing and executing a seasonal trade marketing campaign for a key wholesale account
• Collaborating with the global marketing team to create localized content and campaigns for the HOKA brand in Japan
• Leading a team project to redesign the in-store experience for a retail partner, driving consumer engagement and sales

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of collaboration and team leadership.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the HOKA brand in Japan?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does the company foster a culture of innovation and continuous improvement?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic context, priorities, and cultural fit, as well as the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and passion for the footwear industry
• Prepare examples of your channel marketing strategies, trade marketing campaigns, and team leadership initiatives
• Research Deckers Brands and the HOKA brand to demonstrate your enthusiasm and understanding of the company and its products
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.