📌 Core Information
🔹 Job Title: Manager, Channel Marketing - Prestige
🔹 Company: Suntory Global Spirits
🔹 Location: New York, NY, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Beverage Manufacturing
🔹 Date Posted: June 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing the prestige strategy across the organization
- Guiding the shift from 'brands to sell' to 'stories to tell'
- Driving commercial growth for Prestige brands
- Refining the go-to-market approach via outlet standards in the Prestige Channel
- Collaborating with cross-functional teams to bring the Prestige strategy to life
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Own the Prestige Outlet Standards and work closely with in-market teams to bring these to life in the Prestige Channel
✅ Lead monthly Prestige sessions to facilitate recap/best practice sharing to inform future activations and 6P standards
✅ Track Prestige team KPIs and reporting, and share with cross-functional partners as needed
✅ Monitor and analyze commercial results in the Prestige and Total Luxury Channel, supporting the on-premise team to increase the mix of Ultra Premium+ sales within Prestige and Luxury accounts while delivering on GDP goals
✅ Liaise with Prestige brand teams to drive the development and refinement of Prestige Activation Playbooks
✅ Liaise with On-Premise Strategic Accounts & Channel Marketing team to deliver programming in line with the needs of key strategic accounts partners
✅ Be a self-starter who can work independently while maintaining attention to detail to deliver consistent, high-quality documented results
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 4+ years of experience across marketing and/or field sales roles within the alcoholic beverages industry or related consumer goods industries
Required Skills:
- Proven ability to develop and execute successful channel marketing strategies that drive business growth and market expansion
- Understanding of the alcoholic beverages market, including key distribution channels, market dynamics, and emerging trends
- Ability to synthesize data and insights into simplified execution strategy
- Experience operating in a matrix organization and the ability to interact, engage, and influence sales, finance, central marketing teams, and external partners
- Strong presentation and communication skills
Preferred Skills:
- Cross-functional marketing experience and skillset such as brand, trade marketing, and/or channel
ASSUMPTION: Candidates with experience in the alcoholic beverages industry and a proven track record in channel marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $115,000 - $125,000 per year (commensurate with location, experience, and skillset)
Benefits:
- Annual Bonus
- 401K Match
- Profit Sharing
- Medical Benefits
- Wellness Benefits
Working Hours: Full-time, with up to 15% travel
ASSUMPTION: The salary range is based on the candidate's location, experience, and skillset. The range will vary if outside of this location.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 5,001-10,000 employees
Founded: Not specified
Company Description:
- Suntory Global Spirits is a world leader in premium spirits, creating rich experiences for people in harmony with nature
- Known for its craftsmanship of premium whiskies, Japanese whiskies, and leading Scotch brands
- Produces leading brands such as Tres Generaciones tequila, Roku gin, and Sipsmith gin
Company Specialties:
- Premium spirits
- Whisky production
- Global marketing and sales
Company Website: http://www.suntoryglobalspirits.com
ASSUMPTION: Suntory Global Spirits is a global company with a strong presence in the premium spirits industry.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Channel Marketing Director of Prestige
Work Arrangement: On-site, with up to 15% travel
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on high-profile brands and projects
- Chance to gain experience in a global, matrix organization
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): New York City, US
Geographic Context:
- New York City is a major global city with a vibrant culture and diverse population
- The office is located in a bustling business district with easy access to public transportation
- The city offers numerous dining, entertainment, and recreational opportunities
Work Schedule: Full-time, with up to 15% travel
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or virtual interview with hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Industry knowledge and market trends
Application Tips:
- Highlight relevant experience and achievements in channel marketing and the alcoholic beverages industry
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a matrix organization
ATS Keywords: Channel Marketing, Prestige, On-Premise, Strategic Planning, Data Analysis, Cross-Functional Collaboration, Brand Management, Marketing Strategy
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and data analysis tools. Familiarity with project management and presentation software is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Growing for Good
- Yatte Minahare (Do your best)
- Giving Back to Society
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on driving results and delivering excellence
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in a dynamic, fast-paced setting?
- Do you have a proven track record of driving results and delivering excellence?
ASSUMPTION: Candidates who align with Suntory Global Spirits' company values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Working in a matrix organization can be complex and require strong communication and collaboration skills
- The role may involve managing competing priorities and tight deadlines
- Travel requirements may pose challenges for candidates who prefer a fully on-site work arrangement
- Candidates may face competition from other experienced channel marketing professionals in the alcoholic beverages industry
ASSUMPTION: Candidates should be prepared to navigate the complexities of a matrix organization and manage competing priorities effectively.
📈 Similar Roles Comparison
- This role is similar to other channel marketing manager positions in the alcoholic beverages industry, but focuses specifically on the prestige channel
- Compared to other marketing roles, this position requires a strong understanding of the on-premise channel and the ability to work effectively with sales teams
- Career progression in this role may lead to senior marketing or management positions within the organization
ASSUMPTION: Candidates should consider how this role compares to other channel marketing or marketing management positions in the industry when evaluating their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a new outlet standards program for the prestige channel
- Conducting market analysis and trend research to inform Prestige brand strategy
- Collaborating with cross-functional teams to create and refine Prestige Activation Playbooks
ASSUMPTION: These sample projects are representative of the types of initiatives the successful candidate may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Prestige channel?
- How does this role contribute to the overall success of the Prestige brand and the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Suntory Global Spirits support the professional development and growth of its employees?
- What are the most challenging aspects of working in a matrix organization, and how can this role help overcome them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Suntory Global Spirits and practicing your responses to common interview questions
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
