Manager Commercial Channel Marketing Activations

📌 Core Information

🔹 Job Title: Manager Commercial Channel Marketing Activations

🔹 Company: Crocs, Inc.

🔹 Location: Gangnam-gu, Seou, South Korea

🔹 Job Type: Full-time, Hybrid (4 days on-site)

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading channel marketing strategy and execution for wholesale and retail in South Korea
• Aligning global marketing platforms with local needs to drive engagement, sales, and brand awareness
• Overseeing Wholesale Marketing, Retail Marketing, and Visual Merchandising
• Collaborating cross-functionally with internal teams and partners

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance global marketing initiatives with local market needs.

📋 Key Responsibilities

✅ Lead wholesale and retail marketing strategies aligned with business goals

✅ Develop annual priorities and GTM-aligned marketing plans

✅ Drive sell-in/sell-out initiatives in key markets

✅ Maximize marketing support for strategic partners

✅ Localize global programs and measure campaign impact

✅ Create seasonal retail marketing and VM plans

✅ Support new store launches and consumer experiences

✅ Track industry trends to maintain a competitive presence

✅ Lead and coach the Commercial Channel Activation team

✅ Manage budgets, agency partnerships, and tool/process improvements

✅ Collaborate with global/regional teams to develop localized marketing tools

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong project management and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or related field

Experience: 5+ years in marketing (brand/trade/channel), ideally in fashion, footwear, or FMCG

Required Skills:

• Expertise in Wholesale and Retail marketing, PR, and digital
• Experience with global/local marketing integration and campaign execution
• Strong analytical, project management, and leadership skills
• Fluency in Korean and English

Preferred Skills:

• Footwear experience
• GTM calendar management
• Passion for fashion/pop culture

ASSUMPTION: Given the role's focus on channel marketing, experience in wholesale and retail marketing is crucial. Fluency in both Korean and English is essential for success in this South Korea-based role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in South Korea with 5-10 years of experience, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year.

Benefits:

• Competitive benefits package
• Flexible work arrangement (4 days on-site)
• Opportunities for professional growth and development

Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits and working hours are subject to the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 5,001-10,000 employees

Founded: 2002 (as a public company)

Company Description:

• Crocs, Inc. is a global leader in innovative, casual footwear
• Known for iconic clogs and a wide range of comfortable, easy-to-wear products
• Committed to sustainability, transparency, and social consciousness

Company Specialties:

• Comfortable and stylish footwear
• Collaborations with trendsetting designers and brands
• Commitment to social responsibility and sustainability

Company Website: http://www.crocs.com

ASSUMPTION: Crocs, Inc. is a well-established company in the footwear industry, known for its iconic products and commitment to comfort and style.

📊 Role Analysis

Career Level: Mid-level management (Manager)

Reporting Structure: Oversees the Commercial Channel Activation team and collaborates with internal teams (commercial, brand, merchandising) and external partners

Work Arrangement: Hybrid (4 days on-site, 1 day remote)

Growth Opportunities:

• Potential advancement to a senior marketing role within the company
• Expansion of responsibilities based on performance and business needs
• Opportunities to work on global projects and collaborate with international teams

ASSUMPTION: This role offers growth opportunities through expanded responsibilities, cross-functional collaboration, and potential advancement within the company's marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Gangnam-gu, Seou, South Korea

Geographic Context:

• Gangnam-gu is a vibrant and bustling district in Seoul, known for its shopping, dining, and entertainment options
• Seou is the capital and largest city in South Korea, with a population of over 10 million people
• The office is located in a convenient area with easy access to public transportation

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexible hours and remote work options)

ASSUMPTION: The office environment is collaborative and modern, with easy access to amenities and public transportation. The work schedule is flexible, allowing for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or video interview with the hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Leadership and team management skills
• Language proficiency (Korean and English)

Application Tips:

• Highlight relevant marketing experience, particularly in wholesale and retail
• Demonstrate strong analytical and project management skills
• Showcase your understanding of the South Korean market and consumer trends
• Tailor your resume and cover letter to emphasize your fit for this specific role

ATS Keywords: Channel Marketing, Wholesale Marketing, Retail Marketing, Visual Merchandising, Project Management, Campaign Execution, Global Marketing Integration, Team Management, Budget Management, Fashion Knowledge, Consumer Experience, Trend Analysis

ASSUMPTION: The application process is thorough and designed to assess the candidate's marketing expertise, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The required tools and technologies are standard for marketing professionals and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Comfort: We believe in the power of comfort to improve people's lives
• Innovation: We continuously seek new ways to create comfortable, easy-to-wear footwear
• Collaboration: We work together to achieve our goals and celebrate our successes

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Focus on results and continuous improvement

Self-Assessment Questions:

• How do you align global marketing platforms with local market needs to drive engagement and sales?
• Can you describe a time when you successfully led a team to execute a complex marketing campaign?
• How do you stay up-to-date with industry trends and consumer behavior in the fashion and footwear market?

ASSUMPTION: Crocs, Inc. values a dynamic and collaborative work environment, with a focus on innovation and continuous improvement.

⚠️ Potential Challenges

• Managing multiple marketing functions and teams simultaneously
• Balancing global marketing initiatives with local market needs
• Adapting to a fast-paced and ever-changing retail environment
• Working effectively in a hybrid work arrangement

ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Unlike other marketing manager roles, this position focuses specifically on channel marketing for wholesale and retail
• This role requires a strong understanding of the South Korean market and consumer trends
• Career progression may involve expanding responsibilities or moving into a senior marketing role within the company

ASSUMPTION: This role is unique in its focus on channel marketing and requires a strong understanding of the South Korean market and consumer trends.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line in South Korea
• Collaborating with global and regional teams to localize marketing tools and campaigns
• Analyzing market data to identify trends and opportunities for growth in the South Korean market

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning to tactical execution and analysis.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy for South Korea?
• Can you describe the team structure and how this role will collaborate with other departments?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These interview questions help applicants understand the role's context, priorities, and growth opportunities, as well as the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for interview questions by reviewing the job description and researching the company
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.