📌 Core Information
🔹 Job Title: Manager, Consumer and Marketing Insights
🔹 Company: NielsenIQ
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time
🔹 Category: Data & Analytics
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Leading junior research analysts to deliver high-quality actionable insights
- Building and maintaining strong relationships with senior client stakeholders
- Coaching and developing team members to drive innovative approaches to client briefs
- Managing internal projects to ensure client requirements are translated into delivering the best NIQ-GFK CMI can offer
- Proactively sharing and exchanging best practice and industry knowledge across NIQ-GFK internal teams
ASSUMPTION: This role requires a balance of leadership, client management, and analytical skills. The ideal candidate will have experience in data analytics and delivery, with a customer-centric mindset and strong communication skills.
📋 Key Responsibilities
✅ Lead junior research analysts to deliver consistent and high-quality actionable insight
✅ Build and maintain strong relationships with senior client stakeholders
✅ Coach, develop, and inspire team to develop careers and drive innovative approaches to client briefs
✅ Manage internal stakeholders and projects to ensure the client's requirements are translated into delivering the very best NIQ-GFK CMI can offer
✅ Proactively share and exchange best practice and industry knowledge across NIQ-GFK internal teams
✅ Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ-GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research
✅ Entrusted to deliver flawless research and analytics to our clients
✅ Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue
✅ Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals
✅ Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business
ASSUMPTION: The role involves a mix of leadership, client management, and analytical tasks. Strong communication, problem-solving, and presentation skills are essential for success in this position.
🎯 Required Qualifications
Education: Graduate or Post Graduate degree
Experience: At least 5+ years of experience in data analytics and delivery
Required Skills:
- Customer-centric mindset
- Awareness of data analytics industry, business model, products, services, and solutions
- Excellent time management and prioritization skills
- Problem-solving and solutions-oriented
- Engaging presenter
- Good at building relationships, internally and with clients
- Strong verbal and written communication skills
- Experience of working in an analytical environment
- Coaching or managerial experience
- A positive and creative approach to problem-solving
- Excellent presentation skills
- Capable of leveraging tools such as Microsoft Excel and PowerPoint
Preferred Skills:
- Ideally, a first experience in a related industry
ASSUMPTION: The ideal candidate will have a strong background in data analytics, with a customer-centric mindset and excellent communication skills. Previous experience in a related industry is a plus but not essential.
💰 Compensation & Benefits
Salary Range: Salary information not provided. Based on industry standards for a Manager, Consumer and Marketing Insights role with 5-10 years of experience in Thailand, the estimated salary range is THB 250,000 - 400,000 per month.
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Thailand. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: NielsenIQ has 10,001+ employees globally, with a presence in over 100 markets covering more than 90% of the world's population.
Founded: NielsenIQ was founded in 1923 and is headquartered in Chicago, Illinois, USA.
Company Description:
- NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
- The company offers a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms, providing the Full View™.
- NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
Company Specialties:
- Omnichannel
- Ecommerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-commerce
- Analytics
- Data
- CPG
- CPG data
- Eretail media
- Amazon S&S
- Location-based analytics
- And all location data
Company Website: NielsenIQ for Digital Commerce
ASSUMPTION: NielsenIQ is a global leader in consumer intelligence, with a strong focus on digital commerce and a comprehensive range of products and services.
📊 Role Analysis
Career Level: This role is a management position, requiring experience in data analytics and delivery, as well as strong leadership and communication skills.
Reporting Structure: The Manager, Consumer and Marketing Insights will report directly to the Head of Customer Success and will oversee junior research analysts.
Work Arrangement: This role is on-site with remote work options available. The specific work arrangement will be discussed during the interview process.
Growth Opportunities:
- Progression to senior management or leadership roles within the Customer Success team or other departments
- Expansion of responsibilities and team size as the company grows
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to progression within the Customer Success team or other departments.
🌍 Location & Work Environment
Office Type: NielsenIQ's Bangkok office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): 323 Silom Rd, Bangkok, Thailand
Geographic Context:
- Bangkok is the capital and most populous city of Thailand, with a population of over 10 million people
- The city is a major economic hub in Southeast Asia, with a diverse range of industries and a thriving consumer market
- Bangkok offers a vibrant culture, rich history, and a wide range of entertainment, dining, and shopping options
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexible working hours and remote work options available.
ASSUMPTION: NielsenIQ's Bangkok office provides a modern, collaborative work environment with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Customer Success
- Background check and offer extension
Key Assessment Areas:
- Data analytics and problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
- Client management and relationship-building skills
- Industry knowledge and market awareness
Application Tips:
- Highlight relevant data analytics experience and achievements in your resume
- Prepare examples of compelling insights and actionable recommendations you've delivered to clients in the past
- Research NielsenIQ's products and services, and be ready to discuss how your skills and experience align with the role's requirements
- Practice your presentation skills and be ready to deliver a short presentation on a data analytics topic during the interview
ATS Keywords: Data analytics, consumer insights, marketing insights, client management, team leadership, problem-solving, presentation skills, customer-centric mindset, market awareness, data-driven decision making, data visualization, data storytelling
ASSUMPTION: The interview process will focus on assessing the candidate's data analytics, communication, leadership, and client management skills, as well as their industry knowledge and market awareness.
🛠️ Tools & Technologies
- Microsoft Excel
- Microsoft PowerPoint
- Data visualization tools (e.g., Tableau, Power BI)
- Data analytics and statistical software (e.g., R, Python, SPSS)
- Project management tools (e.g., Asana, JIRA, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The ideal candidate will have experience with Microsoft Excel and PowerPoint, as well as data visualization tools and data analytics software. Familiarity with project management and CRM software is also a plus.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Client-centricity
Work Style:
- Data-driven decision making
- Agile and adaptable
- Collaborative and inclusive
- Results-oriented and accountable
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a strong customer-centric mindset and a proven track record of delivering high-quality actionable insights to clients?
- Are you an effective communicator, with excellent presentation skills and the ability to build strong relationships with senior client stakeholders?
- Do you have experience leading and coaching team members to develop careers and drive innovative approaches to client briefs?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you have a positive and creative approach to problem-solving and a strong commitment to continuous learning and improvement?
ASSUMPTION: NielsenIQ values integrity, collaboration, innovation, accountability, and client-centricity. The ideal candidate will be data-driven, agile, collaborative, results-oriented, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing client management and team leadership responsibilities
- Keeping up with industry trends and market changes
- Working in a fast-paced, dynamic environment
- Managing remote team members and fostering a collaborative work environment
ASSUMPTION: The role may present challenges in managing multiple projects and priorities, balancing client management and team leadership responsibilities, and keeping up with industry trends and market changes. The ideal candidate will be able to thrive in a fast-paced, dynamic environment and manage remote team members effectively.
📈 Similar Roles Comparison
- Compared to other management roles in data analytics, this role places a stronger emphasis on client management and relationship-building skills
- Unlike some roles in the industry, this role requires a balance of leadership, client management, and analytical skills, with a customer-centric mindset and strong communication skills
- Career progression in this role may lead to senior management or leadership positions within the Customer Success team or other departments, with opportunities to work on high-profile projects and collaborate with cross-functional teams
ASSUMPTION: This role is unique in its balance of leadership, client management, and analytical skills, with a strong emphasis on customer-centricity and communication. Career progression in this role may lead to senior management or leadership positions within the Customer Success team or other departments.
📝 Sample Projects
- Developing and delivering a comprehensive consumer insights report for a major retail client, including brand health, segmentation, usage & attitudes, customer experience, shopper, and qualitative research
- Conducting a competitive analysis for a consumer goods client, identifying market trends and opportunities for growth
- Leading a team to develop and implement a data-driven marketing strategy for a digital commerce client, resulting in a 20% increase in online sales
ASSUMPTION: The ideal candidate will have experience working on similar projects, with a proven track record of delivering high-quality actionable insights and driving business growth for clients.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Success department?
- How does NielsenIQ support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does NielsenIQ measure the success of its Customer Success team and individual team members?
- What are the most challenging aspects of working in the Customer Success department, and how does NielsenIQ support its team members in overcoming these challenges?
ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to driving success for NielsenIQ and its clients.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant data analytics experience and achievements
- Prepare a cover letter explaining your interest in the role and how your skills and experience align with the job description
- Prepare examples of compelling insights and actionable recommendations you've delivered to clients in the past
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
