Manager, Consumer and Marketing Insights (Research Manager)

📌 Core Information

🔹 Job Title: Manager, Consumer and Marketing Insights (Research Manager)

🔹 Company: NielsenIQ

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-time

🔹 Category: Research & Analytics

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (must be physically located within Thailand)

🚀 Job Overview

Key aspects of this role include:

• Leading junior research analysts to deliver high-quality actionable insights
• Building and maintaining strong relationships with senior client stakeholders
• Coaching and developing team members to drive innovative approaches to client briefs
• Managing internal projects to ensure client requirements are translated into delivering the best NIQ-GFK CMI can offer
• Proactively sharing and exchanging best practices and industry knowledge across NIQ-GFK internal teams

ASSUMPTION: This role requires a balance of strong leadership, client management, and analytical skills. The ideal candidate will have experience in data analytics and delivery, with a customer-centric mindset and awareness of market trends.

📋 Key Responsibilities

✅ Lead junior research analysts to deliver consistent and high-quality actionable insights

✅ Build and maintain strong relationships with senior client stakeholders

✅ Coach, develop, and inspire team members to develop careers and drive innovative approaches to client briefs

✅ Manage internal stakeholders and projects to ensure the client's requirements are translated into delivering the very best NIQ-GFK CMI can offer

✅ Proactively share and exchange best practice and industry knowledge across NIQ-GFK internal teams

✅ Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ-GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research

✅ Entrusted to deliver flawless research and analytics to our clients

✅ Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue

✅ Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals

✅ Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business

ASSUMPTION: The responsibilities listed above are essential for success in this role. However, the specific tasks and priorities may vary depending on the client's needs and the team's workload.

🎯 Required Qualifications

Education: Graduate or Post Graduate degree

Experience: At least 5+ years of experience in data analytics and delivery

Required Skills:

• Excellent time management and prioritization skills with a proven track record of delivering projects on time
• Problem-solving and solutions-oriented mindset
• Engaging presenter with strong verbal and written communication skills
• Good at building relationships, internally and with clients
• Experience of working in an analytical environment
• Coaching or managerial experience
• A positive and creative approach to problem-solving
• Excellent presentation skills
• Capable of leveraging tools such as Microsoft Excel and PowerPoint

Preferred Skills:

• Ideally, a first experience in a related industry but not essential
• Awareness of data analytics industry, business model, products, services, and solutions
• Awareness of market trends and its interdependencies impacting customers

ASSUMPTION: The required and preferred skills listed above are crucial for success in this role. However, the ideal candidate may possess additional skills that are not explicitly mentioned.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not explicitly stated. However, based on industry standards for a Manager, Consumer and Marketing Insights role in Thailand with 5-10 years of experience, the estimated salary range is THB 1,500,000 - 2,500,000 per year.

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: The standard working hours for this role are 40 hours per week, with flexibility depending on the team's workload and client needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ is a large company with operations in over 100 markets, covering more than 90% of the world's population. This means that there are ample opportunities for career growth and development within the organization.

Founded: NielsenIQ was founded in 1923 and has since grown to become a global leader in consumer intelligence.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• The company combines advanced analytics and innovative technology to help clients make critical business decisions with confidence.
• NielsenIQ's comprehensive retail read and consumer insights, delivered through state-of-the-art platforms, provide the Full View of consumer behavior and market trends.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: https://nielseniq.com/global/en/industries/digital-commerce/

ASSUMPTION: NielsenIQ's extensive global presence and comprehensive consumer intelligence solutions make it an attractive employer for professionals in the market research and analytics industry.

📊 Role Analysis

Career Level: This role is at the management level, requiring strong leadership, strategic thinking, and client management skills.

Reporting Structure: The Manager, Consumer and Marketing Insights will report directly to the Head of Customer Success and will oversee a team of junior research analysts.

Work Arrangement: This is a hybrid role, requiring the candidate to be physically located within Thailand and have the flexibility to work both on-site and remotely.

Growth Opportunities:

• As a manager, there are opportunities to develop and coach team members, contributing to their career growth and development.
• The role also presents opportunities to build strong relationships with senior client stakeholders, which can lead to career advancement within the company.
• NielsenIQ's global presence and comprehensive consumer intelligence solutions provide ample opportunities for career growth and development within the organization.

ASSUMPTION: The Manager, Consumer and Marketing Insights role offers a unique opportunity to leverage strong leadership, client management, and analytical skills to drive business growth and development for both the client and the company.

🌍 Location & Work Environment

Office Type: NielsenIQ's office in Bangkok is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): 323 Silom Rd, Bangkok, Thailand

Geographic Context:

• Bangkok is the capital and most populous city of Thailand, with a diverse and dynamic business environment.
• The city is a major hub for the Southeast Asian economy, with a strong focus on trade, finance, and technology.
• Bangkok's strategic location and robust infrastructure make it an ideal base for regional operations.

Work Schedule: The standard working hours for this role are 40 hours per week, with flexibility depending on the team's workload and client needs.

ASSUMPTION: The hybrid work arrangement and flexible working environment at NielsenIQ's Bangkok office provide employees with the best of both worlds, offering the opportunity to collaborate and connect with colleagues in person while also enjoying the convenience and flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with key stakeholders
• Background check and offer

Key Assessment Areas:

• Problem-solving skills
• Client management and relationship-building skills
• Analytical and data interpretation skills
• Presentation and communication skills
• Leadership and team management skills

Application Tips:

• Highlight your relevant experience and skills in data analytics, client management, and leadership in your resume and cover letter.
• Be prepared to discuss your approach to problem-solving, client management, and team leadership in the interview.
• Demonstrate your understanding of NielsenIQ's business and the role of the Manager, Consumer and Marketing Insights in driving business growth and development.

ATS Keywords: Data analytics, client management, leadership, problem-solving, presentation, communication, team management, consumer insights, market research

ASSUMPTION: The interview process for the Manager, Consumer and Marketing Insights role at NielsenIQ will focus on assessing the candidate's problem-solving skills, client management and relationship-building skills, analytical and data interpretation skills, presentation and communication skills, and leadership and team management skills.

🛠️ Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

ASSUMPTION: The Manager, Consumer and Marketing Insights role at NielsenIQ requires proficiency in Microsoft Excel and PowerPoint, as well as familiarity with LinkedIn Learning and the Employee-Assistance-Program (EAP).

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Accountability
• Innovation

Work Style:

• Collaborative
• Data-driven
• Agile
• Inclusive
• Customer-centric

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a proven track record of delivering high-quality insights and recommendations to clients?
• Are you able to balance multiple priorities and manage your time effectively?
• Do you have strong communication and presentation skills?

ASSUMPTION: NielsenIQ values candidates who are collaborative, data-driven, agile, inclusive, and customer-centric. The ideal candidate for the Manager, Consumer and Marketing Insights role will be able to thrive in a fast-paced, dynamic work environment and have a proven track record of delivering high-quality insights and recommendations to clients.

⚠️ Potential Challenges

• The role may require occasional travel to meet with clients or attend industry events.
• The hybrid work arrangement may present challenges in maintaining work-life balance.
• The role may require working with tight deadlines and managing multiple priorities.
• The role may require navigating complex data sets and interpreting data to derive meaningful insights.

ASSUMPTION: The Manager, Consumer and Marketing Insights role at NielsenIQ presents unique challenges and opportunities for growth and development. The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and have a proven track record of delivering high-quality insights and recommendations to clients.

📈 Similar Roles Comparison

• Compared to other research manager roles, this role places a greater emphasis on client management and relationship-building skills.
• Compared to other roles within NielsenIQ, this role offers a unique opportunity to leverage strong leadership, client management, and analytical skills to drive business growth and development for both the client and the company.
• Career path comparison: This role is a management-level position with opportunities for career advancement within the company.

ASSUMPTION: The Manager, Consumer and Marketing Insights role at NielsenIQ is unique in its emphasis on client management and relationship-building skills, as well as its opportunities for career advancement within the company.

📝 Sample Projects

• Developing a comprehensive consumer insights report for a major retail client, including analysis of market trends, consumer behavior, and competitive landscape.
• Conducting a customer experience audit for a leading e-commerce platform, including surveys, interviews, and data analysis to identify areas for improvement.
• Leading a team of junior research analysts to deliver a custom market research project for a global consumer goods client, including data collection, analysis, and presentation of findings.

ASSUMPTION: The Manager, Consumer and Marketing Insights role at NielsenIQ offers a unique opportunity to work on a variety of projects that leverage strong leadership, client management, and analytical skills to drive business growth and development for both the client and the company.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the broader organizational structure and strategy?
• What are the key priorities for this role in the first 90 days?
• How does NielsenIQ support the professional development and growth of its employees?
• What are the key challenges and opportunities facing the company and this role in the coming year?

ASSUMPTION: The interview process for the Manager, Consumer and Marketing Insights role at NielsenIQ will provide an opportunity to gain insights into the company's culture, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in data analytics, client management, and leadership.
• Prepare for the interview by researching NielsenIQ's business and the role of the Manager, Consumer and Marketing Insights in driving business growth and development.
• If selected for an interview, be prepared to discuss your approach to problem-solving, client management, and team leadership.
• Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.