Manager, Consumer & Marketing Analytics

📌 Core Information

🔹 Job Title: Manager, Consumer & Marketing Analytics

🔹 Company: Spartan Race Inc

🔹 Location: Boston, MA (Hybrid Schedule: 4 days in office, 1 day remote)

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading forecasting, performance reporting, and customer behavior analysis across Spartan and Tough Mudder events globally.
• Transforming data into actionable insights to optimize marketing, improve product experience, and drive business decisions.
• Collaborating cross-functionally with teams across Marketing, Product, Operations, and Finance to identify trends, gaps, and opportunities.
• Conducting market research, customer journey mapping, and competitor analysis to inform strategic initiatives.
• Developing and maintaining event-level forecasting and budgeting models, as well as marketing performance dashboards.

ASSUMPTION: This role requires a strong analytical mindset, consumer obsession, and a passion for storytelling with data to drive meaningful impact across the organization.

📋 Key Responsibilities

✅ Consumer & Market Insights: Collect and analyze data from multiple sources to understand customer preferences, satisfaction, and trends. Conduct market and competitor research, map customer journeys, and monitor product and experience performance metrics.

✅ Marketing & Business Performance: Build and maintain event-level forecasting and budgeting models. Forecast event registration, revenue, and cash flow. Own monthly performance dashboards and deliver weekly race performance reports. Analyze user behavior, content performance, and web conversion across different audience segments.

✅ Cross-Functional Collaboration & Strategy: Lead regular analytics calls with stakeholders, sharing insights and recommending data-informed decisions. Partner with Product, Marketing, Engineering, and Finance teams to implement solutions based on customer and performance data. Support internal stakeholders with strategic answers rooted in data.

ASSUMPTION: This role requires a high degree of independence, initiative, and the ability to work effectively with diverse teams across the organization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience).

Experience: 4+ years in consumer insights, marketing analytics, business analysis, or customer experience strategy—ideally in a consumer-facing brand, eCommerce, or event-driven business.

Required Skills:

• Advanced skills in Excel/Google Sheets (forecasting, pivot tables, VLOOKUPs) and experience with BI tools (Holistics, Looker, Tableau, etc.).
• Familiarity with platforms like GA4, Heap, HubSpot, and digital ad tools (Meta, Google Ads).
• Strong communication and project management skills, with the ability to lead calls, share recommendations, and influence cross-functional teams.
• Experience working with diverse datasets and turning raw data into strategic narratives and insights.

Preferred Skills:

• 3-5 years of experience performing analytics/research/data analysis with consumer data sets of over 250k in a marketing setting.
• Previous exposure to NPS, CSAT, or other VOC (Voice of Customer) methodologies.
• Experience with churn analysis, product optimization, or customer retention strategy.

ASSUMPTION: While not explicitly stated, a strong understanding of the endurance sports industry and its unique challenges would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $90,000 - $130,000 per year. This range is inclusive of base salary only and does not include any potential bonuses, stock options, or other forms of compensation.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Spartan and Tough Mudder events and merchandise
• Opportunities for professional development and growth

Working Hours: Full-time, with a hybrid schedule of 4 days in the office and 1 day remote.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on factors such as individual qualifications, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Spartan Race Inc operates in the wellness and fitness services industry, focusing on obstacle racing, health, lifestyle, and endurance events. The company is known for its signature Spartan and Tough Mudder events, which push participants beyond their limits and challenge them both physically and mentally.

Company Size: Spartan Race Inc has 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration. In a company of this size, applicants can have a significant impact on the organization's success and may have more opportunities for advancement than in larger companies.

Founded: Spartan Race Inc was founded in 2010, making it a relatively young company with a strong focus on innovation and growth. The company has expanded rapidly since its founding, with events now taking place in over 40 countries worldwide.

Company Description:

• Spartan Race Inc is a global leader in obstacle racing and endurance events, with a mission to push participants beyond their limits and help them achieve their personal best.
• The company offers a range of events, including the iconic Spartan and Tough Mudder races, as well as endurance challenges such as the Ultra, Hurricane Heat, and Agoge.
• Spartan Race Inc is committed to promoting a healthy and active lifestyle, as well as fostering a sense of community among its participants.

Company Specialties:

• Obstacle Racing
• Health
• Lifestyle
• and Fitness

Company Website: http://www.spartan.com

ASSUMPTION: Spartan Race Inc's focus on pushing participants beyond their limits and helping them achieve their personal best is likely to translate into a company culture that values hard work, perseverance, and continuous improvement.

📊 Role Analysis

Career Level: This role is at the manager level, with responsibility for leading forecasting, performance reporting, and customer behavior analysis across Spartan and Tough Mudder events globally. The ideal candidate will have 4+ years of experience in consumer insights, marketing analytics, or business analysis and will be able to work independently and collaboratively to drive data-informed decisions.

Reporting Structure: This role reports directly to Todd Leiser, President of Spartan and Tough Mudder. The ideal candidate will be comfortable working closely with senior leadership and presenting data-driven insights to influence strategic decisions.

Work Arrangement: This role has a hybrid schedule, with employees working in the office for 4 days a week and remotely for 1 day a week. This arrangement allows for a balance between collaboration and focus, as well as the flexibility to work from home one day a week.

Growth Opportunities:

• As Spartan Race Inc continues to grow and expand its global footprint, there may be opportunities for the successful candidate to take on additional responsibilities or advance to a more senior role within the organization.
• The company's focus on innovation and continuous improvement may also present opportunities for the successful candidate to contribute to the development of new products, services, or events.
• Spartan Race Inc offers opportunities for professional development and growth, including employee discounts on events and merchandise, as well as opportunities for training and skill-building.

ASSUMPTION: Given the company's focus on growth and innovation, there may be opportunities for the successful candidate to take on additional responsibilities or advance to a more senior role within the organization over time.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Boston, MA, with a hybrid work arrangement that allows employees to work remotely one day a week.

Office Location(s): 234 Congress Street, 5th Fl., Boston, MA 02110, US

Geographic Context:

• Boston is a major city on the East Coast of the United States, with a vibrant and diverse culture, as well as a strong focus on health, fitness, and wellness.
• The city is home to a number of major universities and research institutions, as well as a thriving tech industry.
• Boston has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: Full-time, with a hybrid schedule of 4 days in the office and 1 day remote.

ASSUMPTION: The hybrid work arrangement may be particularly appealing to candidates who value the flexibility to work from home one day a week, while still having the opportunity to collaborate and connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with senior leadership

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication and presentation skills
• Problem-solving and critical thinking skills
• Collaboration and teamwork skills

Application Tips:

• Highlight your experience with data analysis, customer behavior analysis, and journey mapping in your resume and cover letter.
• Be prepared to discuss your approach to problem-solving and decision-making, as well as your ability to work collaboratively with cross-functional teams.
• Demonstrate your understanding of the endurance sports industry and the unique challenges faced by Spartan Race Inc.

ATS Keywords: Consumer Insights, Marketing Analytics, Business Analysis, Customer Experience Strategy, Customer Behavior Analysis, Journey Mapping, Market Research, Forecasting, Budgeting, Data Analysis, Cross-Functional Collaboration, Project Management, Communication, Digital Analytics, Performance Reporting, Strategic Thinking

ASSUMPTION: Given the company's focus on data-driven decision-making, candidates should be prepared to discuss their approach to data analysis and interpretation, as well as their ability to communicate complex findings to non-technical stakeholders.

🛠️ Tools & Technologies

• Excel/Google Sheets
• BI tools (Holistics, Looker, Tableau, etc.)
• GA4
• Heap
• HubSpot
• Digital ad tools (Meta, Google Ads)

ASSUMPTION: While not explicitly stated, the ideal candidate will have experience with a range of data analysis and visualization tools, as well as familiarity with digital analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Challenge: Spartan Race Inc is committed to pushing participants beyond their limits and helping them achieve their personal best. The company values employees who are willing to take on challenges and strive for continuous improvement.
• Community: Spartan Race Inc fosters a sense of community among its participants and employees. The company values collaboration, teamwork, and a shared commitment to promoting a healthy and active lifestyle.
• Innovation: Spartan Race Inc is committed to innovation and continuous improvement. The company values employees who are creative, forward-thinking, and willing to take risks.

Work Style:

• Data-driven: Spartan Race Inc is committed to using data to inform strategic decisions and drive business growth. The company values employees who are analytical, detail-oriented, and skilled in data analysis and interpretation.
• Collaborative: Spartan Race Inc values collaboration and teamwork, both within and across departments. The company values employees who are able to work effectively with diverse teams and stakeholders.
• Adaptable: Spartan Race Inc is a growing and evolving company, with a focus on innovation and continuous improvement. The company values employees who are adaptable, flexible, and able to thrive in a dynamic and changing environment.

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy turning complex data into actionable insights?
• Are you comfortable working collaboratively with diverse teams and stakeholders, and able to communicate complex findings effectively?
• Do you embrace challenges and seek out opportunities for continuous learning and growth?
• Are you adaptable and able to thrive in a dynamic and changing environment?

ASSUMPTION: Given the company's focus on data-driven decision-making, collaboration, and continuous improvement, candidates should be prepared to demonstrate their analytical skills, as well as their ability to work effectively with diverse teams and stakeholders.

⚠️ Potential Challenges

• Working with large and complex datasets, requiring advanced analytical skills and attention to detail.
• Balancing the need for strategic, long-term thinking with the need for tactical, day-to-day execution.
• Managing multiple priorities and deadlines, requiring strong project management and time management skills.
• Working in a fast-paced and dynamic environment, with a focus on continuous improvement and innovation.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.

📈 Similar Roles Comparison

• This role is similar to other marketing analytics or consumer insights roles, but with a unique focus on the endurance sports industry and obstacle racing events.
• Compared to other roles in the industry, this role may require a higher level of analytical skills and attention to detail, as well as a greater emphasis on strategic, data-driven decision-making.
• Career paths in this role may include advancement to more senior roles within the marketing or analytics functions, as well as opportunities to take on additional responsibilities or transition to other areas of the business.

ASSUMPTION: Given the unique nature of the endurance sports industry and obstacle racing events, candidates should be prepared to demonstrate their understanding of the industry and its unique challenges and opportunities.

📝 Sample Projects

• Conducting a comprehensive analysis of customer journey data to identify opportunities for improvement and optimization across Spartan and Tough Mudder events.
• Developing and implementing a predictive modeling framework to forecast event registration, revenue, and cash flow, with a high degree of accuracy.
• Analyzing user behavior data to identify trends and insights that inform marketing strategy and improve the customer experience.

ASSUMPTION: These sample projects are intended to illustrate the types of analytical and strategic challenges that the successful candidate may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision-making and how this role fits into that strategy?
• How does the company support collaboration and communication across different departments and teams?
• What opportunities are there for professional development and growth within the company?
• How does the company approach innovation and continuous improvement, and what role does this role play in that process?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These questions are intended to help candidates better understand the company's culture, values, and priorities, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant experience and skills, with a focus on data analysis, customer behavior analysis, and journey mapping.
• Prepare for your interview by researching the company and the endurance sports industry, and be ready to discuss your approach to data-driven decision-making and strategic thinking.
• If applicable, be prepared to provide examples of your work or portfolio that demonstrate your analytical skills and ability to turn data into actionable insights.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.