Manager, Consumer & Marketing Insights

📌 Core Information

🔹 Job Title: Manager, Consumer & Marketing Insights

🔹 Company: NielsenIQ

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (must be physically located within Vietnam (HCMC) and candidate must be a Country/Region Resident)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of analysts to deliver high-quality actionable insights
• Building and maintaining strong relationships with senior client stakeholders
• Coaching and developing team members to drive innovative approaches to client briefs
• Managing internal stakeholders and projects to ensure client requirements are met
• Proactively sharing and exchanging best practices and industry knowledge across internal teams

ASSUMPTION: This role requires a balance of strong leadership, client management, and analytical skills. The ideal candidate will have experience in data analytics, consumer insights, or a related field and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Lead a team of research analysts to deliver consistent and high-quality actionable insights

✅ Build and maintain strong relationships with senior client stakeholders

✅ Coach, develop, and inspire team members to develop careers and drive innovative approaches to client briefs

✅ Manage internal stakeholders and projects to ensure the client's requirements are translated into delivering the very best NIQ-GFK CMI can offer

✅ Proactively share and exchange best practice and industry knowledge across NIQ-GFK internal teams

✅ Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research

✅ Entrusted to deliver flawless research and analytics to our clients

✅ Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue

✅ Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals

✅ Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business

ASSUMPTION: The responsibilities listed above are not exhaustive and may vary based on the specific needs of the team and clients. The ideal candidate will be adaptable and able to take on additional responsibilities as needed.

🎯 Required Qualifications

Education: Graduate or Post Graduate degree

Experience: At least 5+ years of experience in data analytics and delivery, consumer insights or relevant experience

Required Skills:

• Customer-centric mindset
• Awareness of data analytics industry, business model, products, services, and solutions
• Excellent time management and prioritization skills
• Problem-solving and solutions-oriented
• Engaging presenter
• Good at building relationships, internally and with clients
• Strong verbal and written communication skills
• Experience of working in an analytical environment
• Coaching or managerial experience

Preferred Skills:

• First experience in a related industry
• Awareness of market trends and its interdependencies impacting customers
• A positive and creative approach to problem-solving
• Excellent presentation skills
• Capable of leveraging tools such as Microsoft Excel and PowerPoint

ASSUMPTION: While a background in data analytics or consumer insights is preferred, NielsenIQ offers an excellent training program to help the right candidate develop the necessary skills for this role.

💰 Compensation & Benefits

Salary Range: Salary information not provided. Based on industry standards for a Manager-level role in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year.

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed above are subject to change and may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees globally, with a strong presence in Vietnam.

Founded: NielsenIQ was founded in 1923 and has since grown to become a leading provider of consumer insights and analytics.

Company Description:

• NielsenIQ delivers the Full View™, providing holistic retail read and comprehensive consumer insights through advanced analytics and state-of-the-art platforms
• The company operates in 100+ markets, covering more than 90% of the world's population
• NielsenIQ is an Advent International portfolio company, with operations in various industries, including software development, digital commerce, and consumer goods

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-retail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: NielsenIQ Digital Commerce

ASSUMPTION: NielsenIQ's focus on digital commerce and consumer insights makes it an attractive employer for candidates interested in data-driven marketing and analytics.

📊 Role Analysis

Career Level: This role is a management position, requiring significant experience in data analytics or consumer insights and strong leadership skills.

Reporting Structure: The Manager, Consumer & Marketing Insights will lead a team of research analysts and collaborate with various internal stakeholders, including account development and client success teams.

Work Arrangement: This is a hybrid role, requiring the candidate to be physically located within Vietnam (HCMC) and be a Country/Region Resident.

Growth Opportunities:

• Progression to a senior management or director-level role within NielsenIQ's consumer insights or digital commerce divisions
• Expansion of responsibilities to include additional markets or product lines
• Development of expertise in specific areas of consumer insights or data analytics

ASSUMPTION: NielsenIQ's global presence and diverse product offerings provide ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: NielsenIQ's Ho Chi Minh City office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant economy and a growing consumer market
• The city is home to numerous multinational corporations and offers ample opportunities for professional growth and development
• Ho Chi Minh City is known for its tropical climate, rich culture, and diverse food scene

Work Schedule: The work schedule for this hybrid role is 40 hours per week, with flexibility for remote work.

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, allowing them to balance work-life responsibilities while maintaining a strong connection to the company's on-site culture and resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or panel

Key Assessment Areas:

• Data analysis and interpretation skills
• Client management and relationship-building abilities
• Leadership and team management skills
• Problem-solving and critical thinking
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be prepared to discuss specific examples of your data analysis, client management, and leadership experiences
• Demonstrate your understanding of NielsenIQ's products, services, and market position

ATS Keywords: Data analytics, consumer insights, client management, team leadership, problem-solving, data interpretation, market trends, market research, consumer behavior, client success

ASSUMPTION: NielsenIQ's recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization. Successful candidates will be able to demonstrate their ability to thrive in a fast-paced, dynamic environment and contribute to the company's ongoing success.

🛠️ Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• Data visualization tools (e.g., Tableau, Power BI)
• Consumer insights software and platforms (e.g., NielsenIQ's proprietary tools, GfK's products)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs. NielsenIQ provides training and resources to help employees develop the skills necessary to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Innovative
• Collaborative
• Data-driven
• Inclusive

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Client-focused and results-oriented
• Continuously learning and adapting

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with large datasets and drawing insights from complex information?
• Do you have strong communication and presentation skills, with the ability to translate complex data into clear, actionable insights?
• Are you a confident and capable leader, with experience managing and developing teams?
• Do you have a strong client focus and a proven track record of building and maintaining strong client relationships?

ASSUMPTION: NielsenIQ's culture is fast-paced, dynamic, and data-driven, with a strong focus on client success and continuous learning. Successful candidates will be able to thrive in this environment and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing a team of analysts with varying skill levels and experience
• Balancing client management and internal project management responsibilities
• Keeping up with industry trends and market changes in a fast-paced, dynamic environment
• Adapting to a hybrid work arrangement and maintaining a strong connection to the company's on-site culture and resources

ASSUMPTION: The challenges listed above are not exhaustive and may vary depending on the specific needs of the team and clients. The ideal candidate will be adaptable and able to take on additional responsibilities as needed.

📈 Similar Roles Comparison

• Compared to other management roles in consumer insights or data analytics, this role places a greater emphasis on client management and relationship-building skills
• NielsenIQ's focus on digital commerce and consumer insights sets it apart from other companies in the industry, offering unique opportunities for growth and development
• Career paths within NielsenIQ may vary depending on the candidate's experience, skills, and interests, with opportunities for progression to senior management or director-level roles

ASSUMPTION: NielsenIQ's unique focus on digital commerce and consumer insights, combined with its global presence and diverse product offerings, provides ample opportunities for career growth and development within the organization.

📝 Sample Projects

• Developing and implementing a comprehensive data analytics strategy for a major retail client, resulting in improved sales and market share
• Conducting a market segmentation analysis for a consumer goods company, leading to targeted marketing campaigns and increased revenue
• Managing a team of analysts to deliver a large-scale consumer behavior study, providing insights into emerging trends and opportunities in the market

ASSUMPTION: The sample projects listed above are intended to illustrate the types of responsibilities and challenges the ideal candidate might face in this role. The specific projects and initiatives will vary depending on the team's needs and the client's requirements.

❓ Key Questions to Ask During Interview

• Can you describe the team I will be managing, and what specific skills and experiences are they looking for in a manager?
• How does NielsenIQ support the professional development and growth of its employees, particularly in management roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does NielsenIQ measure the success of its consumer insights and data analytics teams, and how will my performance be evaluated in this role?
• What are the biggest challenges facing the consumer insights and data analytics industry, and how is NielsenIQ positioned to address them?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the team, and the company's priorities and expectations. Successful candidates will be able to demonstrate their ability to thrive in a fast-paced, dynamic environment and contribute to the company's ongoing success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your data analysis, client management, and leadership experiences
• Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.