Manager, Consumer & Marketing Insights

📌 Core Information

🔹 Job Title: Manager, Consumer & Marketing Insights

🔹 Company: NielsenIQ

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Data Analytics & Insights

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (must be physically located within Vietnam (HCMC) and candidate must be a Country/Region Resident)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of research analysts to deliver high-quality actionable insights
• Building and maintaining strong relationships with senior client stakeholders
• Coaching and developing team members to drive innovative approaches to client briefs
• Managing internal stakeholders and projects to ensure client requirements are met
• Proactively sharing best practices and industry knowledge across internal teams

ASSUMPTION: This role requires a balance of strong leadership, client management, and analytical skills to drive success.

📋 Key Responsibilities

✅ Lead a team of analysts to deliver consistent and high-quality actionable insights

✅ Build and maintain strong relationships with senior client stakeholders

✅ Coach, develop, and inspire team members to develop careers and drive innovative approaches to client briefs

✅ Manage internal stakeholders and projects to ensure the client's requirements are translated into delivering the very best NIQ-GFK CMI can offer

✅ Proactively share and exchange best practice and industry knowledge across NIQ-GFK internal teams

✅ Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research

✅ Entrusted to deliver flawless research and analytics to our clients

✅ Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue

✅ Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals

✅ Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business

ASSUMPTION: The role involves a mix of strategic thinking, data analysis, and client management, requiring strong communication and leadership skills.

🎯 Required Qualifications

Education: Graduate or Post Graduate degree

Experience: At least 5+ years of experience in data analytics and delivery, consumer insights or relevant experience

Required Skills:

• Customer-centric mindset
• Awareness of data analytics industry, business model, products, services, and solutions
• Excellent time management and prioritization skills
• Problem-solving and solutions-oriented
• Engaging presenter
• Good at building relationships, internally and with clients
• Strong verbal and written communication skills
• Experience of working in an analytical environment
• Coaching or managerial experience
• Excellent presentation skills
• Capable of leveraging tools such as Microsoft Excel and PowerPoint

Preferred Skills:

• First experience in a related industry
• Awareness of market trends and its interdependencies impacting customers

ASSUMPTION: Given the role's focus on team leadership and client management, relevant experience in these areas is crucial.

💰 Compensation & Benefits

Salary Range: Industry standard for a Manager, Consumer & Marketing Insights role in Vietnam with 5+ years of experience is VND 50,000,000 - 70,000,000 per year (approximately USD $2,200 - $3,100 per month).

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time, with flexible hours and remote-hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering insights on consumer behavior and market trends to help businesses grow. They operate in over 100 markets, covering more than 90% of the world's population.

Company Size: NielsenIQ has 10,001+ employees globally, with a strong presence in Vietnam.

Founded: NielsenIQ was founded in 1923 and combined with GfK in 2023.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• They provide the most comprehensive consumer insights through advanced analytics and state-of-the-art platforms, delivering the Full View™.
• NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: NielsenIQ for Digital Commerce

ASSUMPTION: NielsenIQ's global presence and extensive market coverage offer applicants a unique opportunity to work on diverse projects and gain international exposure.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, team leadership, and client management skills.

Reporting Structure: The Manager, Consumer & Marketing Insights will lead a team of research analysts and report to the Director of Consumer & Marketing Insights.

Work Arrangement: This is a hybrid role, requiring candidates to be physically located within Vietnam (HCMC) and be a Country/Region Resident.

Growth Opportunities:

• Progression to senior management roles within NielsenIQ's Consumer & Marketing Insights team or other departments
• Expansion of leadership and management skills through coaching and mentoring team members
• Gaining experience in working with global clients and teams

ASSUMPTION: Given NielsenIQ's global presence and diverse client base, there are ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: NielsenIQ's Ho Chi Minh City office is a modern, collaborative workspace with a flexible working environment.

Office Location(s): 106 Nguyen Van Troi, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is Vietnam's largest city and a major economic hub, offering a vibrant culture and numerous amenities
• The city has a tropical climate, with hot and humid weather year-round
• Traffic congestion can be a challenge, so proximity to public transportation is an advantage

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the hiring manager and team members

Key Assessment Areas:

• Problem-solving and analytical skills
• Communication and presentation skills
• Client management and stakeholder engagement
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your data analysis and presentation skills
• Research NielsenIQ's clients and industry trends to demonstrate your understanding of the business context

ATS Keywords: Data analytics, consumer insights, client management, team leadership, problem-solving, presentation skills

ASSUMPTION: NielsenIQ's recruitment process is designed to assess candidates' technical skills, cultural fit, and ability to drive results.

🛠️ Tools & Technologies

• Microsoft Excel and PowerPoint
• Data visualization tools (e.g., Tableau, Power BI)
• Consumer insights and analytics platforms (e.g., NielsenIQ's proprietary tools)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Client-centricity
• Innovation
• Integrity
• Collaboration
• Accountability

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Data-informed
• Client-focused

Self-Assessment Questions:

• Do you have a proven track record of delivering high-quality insights and driving client satisfaction?
• Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
• Do you thrive in a collaborative, team-based culture, and are you able to coach and develop team members?

ASSUMPTION: NielsenIQ's culture values strong client focus, innovation, and collaboration, with a results-driven work style.

⚠️ Potential Challenges

• Managing client expectations and delivering high-quality insights consistently
• Balancing team leadership and individual contributor responsibilities
• Adapting to a hybrid work environment and maintaining productivity
• Navigating traffic congestion in Ho Chi Minh City

ASSUMPTION: These challenges require strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other Manager, Consumer & Marketing Insights roles, this position offers a unique opportunity to work with a global consumer intelligence leader
• NielsenIQ's global presence and extensive market coverage provide a broader range of clients and projects compared to smaller, local firms
• Career progression opportunities may be more competitive in larger organizations, but mentorship and coaching opportunities might be more accessible in smaller teams

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Conducting a comprehensive brand health analysis for a major FMCG client, including market trends, consumer behavior, and competitive landscape
• Developing a segmentation study for a retail client, identifying high-value customer segments and tailoring marketing strategies to drive growth
• Leading a cross-functional team to deliver a customized analytics solution for a client, integrating data from multiple sources and creating actionable insights

ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Manager, Consumer & Marketing Insights role at NielsenIQ.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does NielsenIQ support the professional development and growth of its employees?
• What are the most challenging aspects of working with clients in the consumer insights industry, and how does NielsenIQ address these challenges?
• How does NielsenIQ foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: These interview questions help applicants understand the role's context, expectations, and the company culture better.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your data analysis and presentation skills
• Research NielsenIQ's clients and industry trends to demonstrate your understanding of the business context
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.