Manager, Consumer & Marketing Insights (CMI)

📌 Core Information

🔹 Job Title: Manager, Consumer & Marketing Insights (CMI)

🔹 Company: NielsenIQ

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time, Hybrid

🔹 Category: Management, Data & Analytics

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (must be physically located within Vietnam (HCMC) and be a Country/Region Resident)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of research analysts to deliver high-quality actionable insights
• Building and maintaining strong relationships with senior client stakeholders
• Coaching and developing team members to drive innovative approaches to client briefs
• Managing internal stakeholders and projects to ensure client requirements are met
• Proactively sharing and exchanging best practices and industry knowledge across internal teams

ASSUMPTION: This role requires a balance of strong leadership, client management, and analytical skills. The ideal candidate will have experience in data analytics, consumer insights, or a related field, with a proven track record of delivering projects on time and meeting client expectations.

📋 Key Responsibilities

✅ Lead a team of analysts to deliver consistent and high-quality actionable insights

✅ Build and maintain strong relationships with senior client stakeholders

✅ Coach, develop, and inspire team members to develop careers and drive innovative approaches to client briefs

✅ Manage internal stakeholders and projects to ensure the client's requirements are translated into delivering the very best NIQ-GFK CMI can offer

✅ Proactively share and exchange best practice and industry knowledge across NIQ-GFK internal teams

✅ Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research

✅ Entrusted to deliver flawless research and analytics to our clients

✅ Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue

✅ Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals

✅ Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business

ASSUMPTION: The role involves a mix of team leadership, client management, and analytical work. The successful candidate will be able to balance these responsibilities effectively.

🎯 Required Qualifications

Education: Graduate or Post Graduate degree

Experience: At least 5+ years of experience in data analytics and delivery, consumer insights or relevant experience

Required Skills:

• Customer-centric mindset
• Awareness of data analytics industry, business model, products, services, and solutions
• Excellent time management and prioritization skills
• Problem-solving and solutions-oriented
• Engaging presenter
• Good at building relationships, internally and with clients
• Strong verbal and written communication skills
• Experience of working in an analytical environment
• Coaching or managerial experience
• A positive and creative approach to problem-solving
• Excellent presentation skills
• Capable of leveraging tools such as Microsoft Excel and PowerPoint

Preferred Skills:

• Ideally, a first experience in a related industry but not essential

ASSUMPTION: The required skills listed above are essential for success in this role. While the preferred skill is not a must-have, it would be beneficial for the candidate to have experience in a related industry.

💰 Compensation & Benefits

Salary Range: Not specified. Industry standard for a Manager, Consumer & Marketing Insights role in Vietnam with 5-10 years of experience is approximately VND 50,000,000 - 70,000,000 per year (USD 2,150 - 2,970 per month).

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time, 40 hours per week. Hybrid role with a requirement to be physically located within Vietnam (HCMC) and be a Country/Region Resident.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Vietnam. The actual salary may vary depending on the candidate's experience, skills, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: 10,001+ employees

Founded: 1923

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
• With a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms, NielsenIQ delivers the Full View™.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: NielsenIQ for Digital Commerce

ASSUMPTION: NielsenIQ is a well-established company in the consumer intelligence industry, with a strong global presence and a comprehensive range of products and services.

📊 Role Analysis

Career Level: Mid-level management, with the opportunity to grow and develop within the company

Reporting Structure: The Manager, Consumer & Marketing Insights (CMI) will lead a team of research analysts and report directly to the Director of CMI

Work Arrangement: Hybrid role, with a requirement to be physically located within Vietnam (HCMC) and be a Country/Region Resident

Growth Opportunities:

• Potential to grow within the Consumer & Marketing Insights team or explore opportunities in other departments within NielsenIQ
• possibility to work on diverse projects and gain exposure to various industries and clients
• Chance to develop leadership and coaching skills by managing and mentoring team members

ASSUMPTION: This role offers opportunities for career growth and development within NielsenIQ, both in terms of leadership and industry exposure.

🌍 Location & Work Environment

Office Type: Hybrid, with a requirement to be physically located within Vietnam (HCMC) and be a Country/Region Resident

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 13 million people
• The city is a major economic hub and a significant consumer market for various industries
• Ho Chi Minh City offers a mix of traditional and modern culture, with a vibrant food scene, historical attractions, and a growing startup ecosystem

Work Schedule: Full-time, with flexible working hours and the option to work remotely when not required to be on-site

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Client management and relationship-building skills
• Leadership and team management skills
• Industry knowledge and market awareness
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past projects or accomplishments that demonstrate your ability to deliver high-quality insights and meet client expectations
• Research NielsenIQ and the Consumer & Marketing Insights team to show your interest and understanding of the company and its products
• Prepare questions to ask the interviewer about the role, the team, or the company to demonstrate your engagement and curiosity

ATS Keywords: Data analytics, consumer insights, client management, team leadership, problem-solving, market awareness, communication skills, presentation skills, coaching, managerial experience

ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, client management skills, leadership and team management skills, industry knowledge, and communication skills. The application tips provided are designed to help candidates prepare effectively for the interview process.

🛠️ Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• Data analytics tools and platforms (e.g., Tableau, Power BI, SQL)
• Consumer insights tools and platforms (e.g., NielsenIQ's proprietary tools, GfK's proprietary tools)

ASSUMPTION: The successful candidate will be proficient in Microsoft Excel and PowerPoint, with experience using data analytics and consumer insights tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Client-centricity
• Collaboration
• Innovation
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and focused on delivering high-quality insights
• Adaptable and open to change

Self-Assessment Questions:

• How do you build and maintain strong relationships with clients, and how do you handle challenging client situations?
• Can you provide an example of a time when you had to adapt to a significant change in a project or client requirement?
• How do you approach coaching and developing team members, and can you share a specific example of a time when you helped a team member grow professionally?

ASSUMPTION: NielsenIQ values a client-centric, collaborative, and innovative work environment. Candidates should be able to demonstrate a strong fit with these values and work style preferences.

⚠️ Potential Challenges

• Managing a team of analysts and ensuring consistent, high-quality deliverables
• Balancing client management responsibilities with internal project management
• Keeping up with industry trends and market changes in the consumer insights and data analytics field
• Adapting to the hybrid work arrangement and managing team members remotely when required
• Dealing with challenging client situations and ensuring client satisfaction

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their strong leadership, client management, and analytical skills, as well as their ability to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other Manager, Consumer & Marketing Insights roles, this position offers a unique opportunity to work with a global leader in the consumer intelligence industry
• NielsenIQ's comprehensive range of products and services provides a broader scope for the role compared to smaller companies or niche players in the industry
• Career progression in this role may involve opportunities to work on larger, more complex projects or explore roles in other departments within NielsenIQ

ASSUMPTION: This role offers a unique opportunity to work with a global leader in the consumer intelligence industry, with a broader scope and potential for career growth compared to similar roles at smaller companies or niche players.

📝 Sample Projects

• Developing a comprehensive brand health analysis for a major consumer goods client, including market trends, consumer behavior, and competitive landscape
• Conducting a segmentation study for a retail client, identifying key customer groups and developing targeted marketing strategies
• Leading a team to deliver a customer experience (CX) project for a financial services client, including customer surveys, data analysis, and recommendations for improvement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and deliverables for the Manager, Consumer & Marketing Insights (CMI) role at NielsenIQ, highlighting the opportunity to work on diverse and impactful projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Consumer & Marketing Insights team?
• How does NielsenIQ support the professional development and growth of its employees?
• What are the key priorities for the Consumer & Marketing Insights team in the next 12-24 months, and how does this role contribute to achieving those objectives?
• How does NielsenIQ measure the success of its Consumer & Marketing Insights team and individual team members?
• What are the most challenging aspects of working in a hybrid environment, and how does NielsenIQ support its employees in overcoming these challenges?

ASSUMPTION: These interview questions are designed to help candidates better understand the team dynamics, company culture, and growth opportunities within NielsenIQ, as well as the specific challenges and expectations of the Manager, Consumer & Marketing Insights (CMI) role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your leadership, client management, and analytical skills
• Prepare examples of your past projects or accomplishments that demonstrate your ability to deliver high-quality insights and meet client expectations
• Research NielsenIQ and the Consumer & Marketing Insights team to show your interest and understanding of the company and its products
• Prepare questions to ask the interviewer about the role, the team, or the company to demonstrate your engagement and curiosity
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.