📌 Core Information
🔹 Job Title: Manager, Content Growth
🔹 Company: Pizza Hut
🔹 Location: Plano, Texas
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Growth
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-7+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Defining and championing a future-focused content and organic growth strategy
- Partnering cross-functionally with product, UX, marketing, and analytics teams
- Leading the development of content systems and workflows for personalized delivery at scale
- Integrating AI into content workflows for user segmentation, ideation, production, and delivery
- Optimizing search engine and app store performance through SEO and ASO strategies
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-informed decision making and collaboration across various teams.
📋 Key Responsibilities
✅ Define and champion a future-focused content and organic growth strategy aligned with business priorities and customer journeys
✅ Partner with product, UX, marketing, and analytics teams to deliver personalized content and offers across web, mobile, and in-product surfaces
✅ Translate product and growth roadmaps into scalable content strategies that impact user acquisition, education, and conversion
✅ Lead the development of content systems and workflows that support personalized delivery at scale
✅ Convert strategic needs into functional requirements for content tools and CMS enhancements
✅ Own the roadmap for content capabilities, such as modular content delivery, dynamic offer frameworks, localization infrastructure, and measurement systems
✅ Integrate generative and predictive AI into content workflows to increase efficiency without sacrificing brand or relevance
✅ Lead SEO and ASO strategy and execution, using data to inform content direction and discoverability
✅ Conduct search and intent analyses to surface content opportunities aligned with acquisition goals
✅ Collaborate with product, design, and localization teams to improve app store performance globally
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on tool development and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-7+ years of experience in content strategy, digital growth, or marketing roles focused on scalable user engagement
Required Skills:
- Proven experience working across teams to deliver personalized content or offers using modular systems, logic-based rules, or dynamic targeting
- Working knowledge of SEO and ASO tactics and how they support broader growth initiatives
- Ability to turn content needs into tooling, automation, or capability requirements
- Familiarity with content and marketing platforms (CMS, CDP, SEO/ASO tools, A/B testing tools, analytics platforms)
- Strong collaboration and communication skills across marketing, product, and data teams
- Comfortable leveraging or experimenting with AI tools like ChatGPT, Jasper, or similar in a strategic, ethical way
Preferred Skills:
- Experience in SaaS, mobile-first, or consumer growth environments
- Familiarity with dynamic content frameworks and personalization tools (e.g., CMS APIs, feature flagging, CDPs, Contentful)
- Comfortable designing or influencing content systems (modularity, tagging, taxonomy, delivery rules)
- Strong analytical mindset; able to prioritize based on performance data and strategic value
ASSUMPTION: Candidates should have a strong background in content strategy and digital growth, with a proven track record of driving user engagement and acquisition through personalized content.
💰 Compensation & Benefits
Salary Range: $145,200 – $181,900+ bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Benefits:
- Hybrid work schedule and year-round half day Fridays
- Onsite childcare through Bright Horizons
- Onsite dining center
- Onsite gym with fitness classes and personal trainer sessions
- 4 weeks of vacation per year plus holidays and time off for volunteering
- Tuition reimbursement and education benefits
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum!
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Working Hours: Full-time, typically Monday-Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer may vary based on the candidate's experience and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Pizza Hut operates within the competitive quick-service restaurant (QSR) industry, focusing on pizza delivery and carryout.
Company Size: Pizza Hut is part of Yum! Brands, Inc., a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Pizza Hut was founded in 1958 and has since grown into a global brand with over 18,000 restaurants in more than 100 countries.
Company Description:
- Pizza Hut is a subsidiary of Yum! Brands, Inc. (NYSE: YUM), founded in 1958 in Wichita, Kansas
- Known for innovation, such as creating Original® Pan and Original® Stuffed Crust pizzas
- Leading the way in digital and technology space with over half of transactions worldwide coming from digital orders
Company Specialties:
- QSR
- Restaurants
- Pizza
- Fast-food
- Franchising
Company Website: http://pizzahut.com
ASSUMPTION: Pizza Hut's large size and global presence offer candidates the chance to work on diverse projects and gain exposure to various teams and markets.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, cross-functional collaboration, and team leadership.
Reporting Structure: The Manager, Content Growth will report directly to the Director of Growth Marketing and work closely with product, UX, marketing, and analytics teams.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work, offering flexibility and a better work-life balance.
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunity to work on high-impact projects that drive user acquisition, engagement, and retention
- Exposure to various teams and projects, fostering professional development
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and hands-on tool development, providing ample opportunities for professional growth and learning.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 7100 Corporate Dr, Plano, TX 75024, US
Geographic Context:
- Plano, Texas, is part of the Dallas-Fort Worth metro area, offering a mix of urban and suburban living
- The area is known for its strong job market, diverse industries, and high quality of life
- Plano is home to numerous Fortune 500 companies and offers ample opportunities for career growth
Work Schedule: Full-time, typically Monday-Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The Plano, Texas, location offers a vibrant and dynamic work environment, with access to a diverse talent pool and ample opportunities for professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Director of Growth Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Technical proficiency with content management systems and marketing platforms
- Understanding of SEO, ASO, and AI integration in content workflows
Application Tips:
- Tailor your resume and cover letter to highlight your experience with content strategy, digital growth, and cross-functional collaboration
- Be prepared to discuss your approach to SEO, ASO, and AI integration in content workflows
- Research Pizza Hut's history, culture, and recent initiatives to demonstrate your enthusiasm for the role and company
ATS Keywords: Content strategy, digital growth, SEO, ASO, AI integration, cross-functional collaboration, marketing platforms, user engagement, user acquisition
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, technical proficiency, and cultural fit within the marketing department and Pizza Hut as a whole.
🛠️ Tools & Technologies
- Content management systems (CMS) such as Adobe Experience Manager, Contentful, or similar
- Marketing automation and analytics platforms (e.g., Google Analytics, Adobe Analytics, Marketo)
- SEO and ASO tools (e.g., SEMrush, App Annie, Apptentive)
- AI tools for content generation and personalization (e.g., ChatGPT, Jasper)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to the day-to-day responsibilities and strategic initiatives.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers at the heart of everything we do
- Integrity: Acting with honesty and accountability in all our actions
- Diversity, Equity, and Inclusion: Fostering an inclusive environment where everyone can thrive
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve shared goals
- Innovative: Embracing new ideas and approaches to drive growth and improvement
- Data-driven: Making informed decisions based on data and analytics
Self-Assessment Questions:
- How do you align with Pizza Hut's customer-centric approach to content and marketing?
- Can you provide an example of a time when you drove user engagement or acquisition through personalized content?
- How do you approach working with cross-functional teams to deliver dynamic content experiences?
ASSUMPTION: Candidates should demonstrate a strong fit with Pizza Hut's values and work style, with a proven track record of driving user engagement and acquisition through personalized content and cross-functional collaboration.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on tool development and optimization
- Managing cross-functional teams and stakeholders with competing priorities and timelines
- Keeping up with the latest trends and best practices in content strategy, SEO, ASO, and AI integration
- Adapting to a large, global organization with diverse teams and projects
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective communication and collaboration across teams.
📈 Similar Roles Comparison
- This role differs from other content strategy or growth roles in its focus on personalized content delivery at scale, AI integration, and cross-functional collaboration
- Within the QSR industry, Pizza Hut is known for its innovative approach to digital and technology, making this role unique in its focus on digital growth and user engagement
- Career progression in this role could lead to senior marketing roles, or opportunities in other areas of the business, such as product management or technology
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and hands-on tool development, providing ample opportunities for professional growth and learning within the marketing department and beyond.
📝 Sample Projects
- Developing a modular content delivery system to support personalized experiences across web, mobile, and in-product surfaces
- Integrating AI tools for user segmentation, ideation, production, and delivery of dynamic content
- Conducting a comprehensive SEO and ASO audit to identify opportunities for improved discoverability and user acquisition
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and hands-on nature of the Manager, Content Growth role, requiring a diverse skill set and strong collaboration with various teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and roadmap for growth?
- Can you describe the team structure and dynamics within the marketing department?
- How does Pizza Hut support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Pizza Hut approach AI integration and ethical use in content workflows?
ASSUMPTION: These questions will help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with content strategy, digital growth, and cross-functional collaboration
- Prepare for your interview by researching Pizza Hut's history, culture, and recent initiatives
- Follow up with the hiring manager one week after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
