📌 Core Information
🔹 Job Title: Manager, Corporate Communications Division
🔹 Company: National Library Board (NLB), Singapore
🔹 Location: Singapore (NLB National Library Building)
🔹 Job Type: Full-Time
🔹 Category: Public Service
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing strategic communications for NLB’s programmes, events, and announcements
- Developing communications plans and preparing media materials
- Assisting in proactive publicity and media pitching
- Managing digital communications, including copywriting and editing content for web and social media
ASSUMPTION: This role requires a strong background in communications and excellent writing skills. The successful candidate will be comfortable working independently and as part of a team under tight deadlines.
📋 Key Responsibilities
✅ Manage strategic communications for NLB’s programmes, events, and announcements, including developing communications plans and preparing media materials
✅ Assist in proactive publicity and media pitching, including facilitating media interviews and working with media on their requests and queries
✅ Manage digital communications including copywriting as well as editing web and social media content
ASSUMPTION: The role requires a good understanding of media relations and digital communications. The job holder should be comfortable working with various stakeholders and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, or a related field
Experience: At least 3 years of working experience in communications
Required Skills:
- Strong command of English and good writing skills
- Self-starter with an analytical and creative mind
- Confident, adaptable, results-oriented, and meticulous
- Able to work independently and as part of a team
- Able to multi-task and work under tight deadlines
- Highly driven and enjoys working in a challenging environment
Preferred Skills:
- Experience in the public sector or government communications
- Familiarity with the Singapore media landscape
ASSUMPTION: Candidates with relevant experience in corporate communications or public relations will be at an advantage. Familiarity with the Singapore media landscape is also beneficial but not required.
💰 Compensation & Benefits
Salary Range: SGD 5,500 - 7,000 per month (Estimated based on industry standards for a manager-level role in Singapore's public sector)
Benefits:
- Attractive benefits package, including medical and dental coverage
- Generous leave entitlements
- Learning and development opportunities
- Flexible work arrangements
Working Hours: 40 hours per week, with flexible hours and work-from-home options available
ASSUMPTION: The salary range is estimated based on industry standards for a manager-level role in Singapore's public sector. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The National Library Board (NLB) operates within the public sector, focusing on promoting reading, learning, and history through its network of libraries, the National Library, and the National Archives of Singapore.
Company Size: NLB is a government agency with approximately 4,000 employees, providing ample opportunities for career growth and collaboration.
Founded: NLB was established in 1995, with a rich history of serving the Singapore community through its various libraries and initiatives.
Company Description:
- NLB is committed to nurturing Readers for Life, Learning Communities, and a Knowledgeable Nation through its comprehensive range of services and resources.
- The organization values innovation, collaboration, and continuous learning, providing a supportive environment for employees to grow and develop their skills.
- NLB offers a flexible, hybrid work environment with rewarding, impactful deliverables that improve the lives of the community.
Company Specialties:
- Library Services and Resources
- Archives and Heritage Preservation
- Community Engagement and Outreach
- Digital Transformation and Innovation
Company Website: http://www.nlb.gov.sg
ASSUMPTION: NLB's focus on community engagement and continuous learning makes it an ideal workplace for candidates who are passionate about education, culture, and public service.
📊 Role Analysis
Career Level: Managerial level, with opportunities for career progression within the organization
Reporting Structure: The Manager, Corporate Communications Division, will report directly to the Director of Corporate Communications and work closely with various departments within NLB.
Work Arrangement: The role is based in Singapore with a hybrid work arrangement, combining on-site work at the NLB National Library Building and remote work from home.
Growth Opportunities:
- Progression to senior management roles within NLB or other government agencies
- Expanding skills and expertise through training and development programs
- Gaining experience in managing teams and projects
ASSUMPTION: This role offers excellent opportunities for career growth and development within the public sector. Candidates should be eager to take on new challenges and responsibilities as they arise.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities and resources
Office Location(s): NLB National Library Building, 100 Victoria Street, Singapore 188064
Geographic Context:
- Singapore is a multicultural city-state with a strong emphasis on education, innovation, and community development.
- The NLB National Library Building is centrally located, with easy access to public transportation and amenities.
- The city-state offers a high quality of life, with a mix of urban and natural environments, as well as a vibrant cultural scene.
Work Schedule: The role follows a standard workweek of 40 hours, with flexible hours and work-from-home options available. The work schedule may vary depending on project demands and deadlines.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager and other stakeholders
- Background check and reference verification
Key Assessment Areas:
- Communication skills and writing ability
- Media relations and pitching skills
- Cultural fit and alignment with NLB's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your communication and media relations achievements
- Demonstrate your understanding of NLB's mission and values in your application materials
ATS Keywords: Communications, Writing, Media Relations, Digital Communications, Corporate Communications, Strategic Communications, Public Relations, Public Sector, Singapore, NLB
ASSUMPTION: The application process may vary depending on the volume of applicants and the hiring manager's availability. Candidates should be prepared for a thorough assessment of their communication and media relations skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (e.g., WordPress, Adobe Experience Manager)
- Social Media Platforms (e.g., Facebook, Instagram, Twitter)
- Media Monitoring and Analysis Tools (e.g., Mention, Brand24)
ASSUMPTION: The successful candidate should be comfortable using a range of communication and digital tools to create and distribute engaging content.
👔 Cultural Fit Considerations
Company Values:
- Readers for Life: NLB is committed to fostering a lifelong love for reading and learning among Singaporeans
- Learning Communities: NLB aims to create inclusive and vibrant spaces for learning, collaboration, and engagement
- Knowledgeable Nation: NLB seeks to empower Singaporeans with the knowledge and skills they need to thrive in a rapidly changing world
Work Style:
- Collaborative: NLB values teamwork and encourages employees to work together to achieve common goals
- Innovative: NLB fosters a culture of creativity and continuous improvement
- Adaptable: NLB is committed to staying relevant and responsive to the changing needs of its stakeholders
Self-Assessment Questions:
- Do you share NLB's passion for promoting reading, learning, and history among Singaporeans?
- Are you comfortable working in a dynamic and collaborative environment?
- Do you thrive in a fast-paced and challenging work environment?
ASSUMPTION: Candidates who are passionate about education, community engagement, and continuous learning will be well-suited to NLB's culture and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including media outlets, government agencies, and community partners
- Adapting to a fast-paced and changing work environment
- Balancing on-site and remote work responsibilities
ASSUMPTION: The successful candidate should be comfortable working in a dynamic and fast-paced environment, with the ability to manage multiple projects and adapt to changing priorities.
📈 Similar Roles Comparison
- Compared to corporate communications roles in the private sector, this role offers a unique opportunity to work in the public sector and make a direct impact on the Singapore community
- Unlike other communications roles, this position requires a strong understanding of the Singapore media landscape and the ability to work with government stakeholders
- Career progression in NLB may involve moving into senior management roles within the organization or exploring opportunities in other government agencies
ASSUMPTION: Candidates should consider the unique aspects of this role and weigh the benefits and challenges of working in the public sector compared to the private sector.
📝 Sample Projects
- Developing and executing a communications plan for a major NLB event or initiative
- Managing media relations for a high-profile announcement or crisis situation
- Creating and distributing engaging content for NLB's digital channels, including social media and the website
ASSUMPTION: The successful candidate should be able to provide specific examples of their communication and media relations achievements in their application materials and interviews.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into NLB's overall communications strategy?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- What opportunities are there for professional development and growth within NLB?
- How does NLB support work-life balance for its employees?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and the organization, as well as to demonstrate their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare specific examples of your communication and media relations achievements
- Demonstrate your understanding of NLB's mission and values in your application materials
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
