Manager, Creator Marketing

🔹 Job Title: Manager, Creator Marketing 🔹 Company: Salt XC 🔹 Location: Toronto, Ontario, Canada 🔹 Job Type: Hybrid (2 days on-site at our downtown office) 🔹 Category: Creator, Connections 🔹 Date Posted: May 16, 2025 🚀 Job Overview Key aspects of this role include: 1. Campaign Management: Overseeing influencer marketing campaigns from start to finish, ensuring high-quality content and adherence to client goals. 2. Relationship Building: Managing relationships with influencers and collaborating with internal teams to drive successful outcomes. 3. Data-Driven Strategy: Leveraging data to inform influencer marketing strategies and optimize campaign performance. 4. Client Focus: Serving as the primary point of contact between Salt’s creator and media teams, ensuring client objectives are met. 5. Team Leadership: Coaching and mentoring junior team members to ensure objectives are met and the team feels motivated, rewarded, and adequately supported. ASSUMPTION: This role requires a strong understanding of the influencer landscape, with experience managing influencer campaigns and a deep understanding of client business objectives and KPIs. 📋 Key Responsibilities ✅ Campaign Management: - Collaborate with the Creator Marketing and integrated teams to ensure smooth execution of client programming from start to finish. - Hands-on keyboard using and building our technology stack, and maintaining a roster of preferred partners for our clients. - Oversee Salt’s influencer relationships, ensuring the creation of engaging, authentic, high-performing content, while spearheading program budget development, payment terms, and legal considerations. - Prepare and present evaluations of creator opportunities, platform trends, and issues of interest to clients. ✅ Team Leadership: - Provide active and timely coaching to junior team members, ensuring objectives are met and the team feels motivated, rewarded, and adequately supported. - Foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure up-to-date media and client knowledge. ✅ Client Management: - Accurately and effectively manage day-to-day client planning, with a deep understanding of the client’s business objectives and KPIs. - Inform leadership of potential challenges and opportunities as it relates to the client. - Support agency/team projects and new business presentations as required. ASSUMPTION: The successful candidate will have experience managing complex, multi-platform campaigns and creating professional productions starring influencers. They should also be comfortable managing contracts and legal arrangements with influencers, as well as the necessary advertising restrictions and disclosures. 🎯 Required Qualifications Education: - Bachelor's degree or Diploma in Marketing, Communication, or Advertising or equivalent experience. Experience: - Minimum 3-5 years working at an Influencer agency, media vendor, talent firm, or equivalent in a senior campaign management and/or strategy role. - Prior experience working within an IAT format. - Prior hands-on experience in influencer discovery, management, and boosting tools. - Strong understanding of the influencer landscape with strong existing relationships. - Confidence working independently toward targets, while also knowing how to “manage up.” - Experience in managing contracts and legal arrangements with influencers, as well as the necessary advertising restrictions and disclosures. - Strong presentation skills and excellent communication skills (both written and verbal). - High attention to detail. - Prior hands-on experience with Facebook business manager, GAM, TikTok for Advertisers, Snap, and other platform self-serve media tools. - Experience in affiliate or click-based strategies to drive and scale commerce or actions. - Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form. - Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 CAD per year (based on experience and industry standards for similar roles in Toronto) Benefits: - Competitive company benefits package - Dog-friendly office - Business casual working environment - Flat corporate structure, with opportunities to collaborate with senior executives regularly - Agile, fun, and innovative start-up culture Working Hours: Full-time, 40 hours per week, with flexibility for a hybrid work arrangement (2 days on-site at our downtown office) ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 201-500 employees Founded: 2019 Company Description: Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media, and the memorable moments that drive brand transactions. Company Specialties: Advertising, Marketing, Brand Strategy, Consumer Experience, Digital Marketing, E-commerce, Influencer Marketing, Media Planning & Buying, Social Media Marketing Company Website: 📊 Role Analysis Career Level: Mid-level to Senior Reporting Structure: Reports directly to the Associate Director of Creator Marketing Work Arrangement: Hybrid (2 days on-site at our downtown office) Growth Opportunities: - Opportunities to collaborate with senior executives and influence agency-wide strategies. - Potential to grow into a leadership role as the team expands. - Exposure to a wide range of clients and industries, fostering career growth and skill development. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more responsibilities as the agency grows. 🌍 Location & Work Environment Office Type: Downtown office in Toronto, Ontario, Canada Office Location: 249 Dufferin St, Toronto, Ontario M6K 1Z5, CA Geographic Context: - Toronto is the capital city of the province of Ontario, with a diverse and multicultural population. - The city offers a vibrant arts and culture scene, with numerous museums, galleries, and festivals throughout the year. - Toronto is also a major hub for business and finance, with a strong and growing tech industry. Work Schedule: Hybrid work arrangement, with 2 days on-site at our downtown office and the remaining days working remotely. ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both work environments. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager. 2. In-depth interview with the hiring manager and a team member. 3. Final interview with the Associate Director and potentially other stakeholders. Key Assessment Areas: 1. Campaign management experience and skills. 2. Understanding of the influencer landscape and trends. 3. Ability to build and maintain strong relationships with influencers and clients. 4. Presentation and communication skills. 5. Problem-solving and strategic thinking. Application Tips: 1. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 2. Prepare examples of successful influencer marketing campaigns you've managed, including challenges faced and outcomes achieved. 3. Research Salt XC's unique approach to influencer marketing and be ready to discuss how your experience aligns with their philosophy. ATS Keywords: Influencer Marketing, Campaign Management, Data-Driven Strategy, Client Relationship Management, Team Collaboration, Content Creation, Trend Analysis, Budget Management, Coaching, Presentation Skills, Communication Skills, Attention to Detail, Social Media Tools, Contract Negotiation, Creative Thinking, Mentoring ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment. 🛠️ Tools & Technologies - Influencer discovery, management, and boosting tools (e.g., Grin, Upfluence, BrandSnob) - Social media platforms (e.g., Facebook, Instagram, TikTok, Snapchat) - Self-serve media tools (e.g., Facebook business manager, GAM, TikTok for Advertisers, Snap) - Project management tools (e.g., Asana, Trello, Monday.com) - Collaboration tools (e.g., Google Workspace, Microsoft 365) - Data analysis tools (e.g., Google Analytics, Tableau, Power BI) 👔 Cultural Fit Considerations Company Values: - Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other. - Do What Is Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected. - Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver, and the praise we receive. - Make Things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere; they come from being curious, passionate, solutions-oriented people who care deeply about what we do. - Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better. Work Style: - Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration. - Fast-paced and dynamic, with a focus on agility and adaptability. - Data-driven and results-oriented, with a commitment to continuous improvement and innovation. - Creative and innovative, with a strong emphasis on thinking outside the box and challenging the status quo. Self-Assessment Questions: 1. How do you approach building and maintaining strong relationships with influencers and clients? 2. Can you provide an example of a time when you had to manage a challenging influencer or client situation, and how did you handle it? 3. How do you stay up-to-date with the latest influencer marketing trends and best practices? 4. How do you approach managing budgets and ensuring that campaigns are delivered on time and within budget? 5. How do you balance the need to be creative and innovative with the need to deliver results and meet client objectives? ASSUMPTION: The ideal candidate will be a strong cultural fit for Salt XC, with a passion for influencer marketing, a collaborative work style, and a commitment to continuous learning and improvement. ⚠️ Potential Challenges 1. Workload Management: Balancing the demands of managing multiple influencer marketing campaigns, client relationships, and team responsibilities can be challenging, requiring strong time management and prioritization skills. 2. Industry Trends: Keeping up-to-date with the ever-evolving influencer landscape and platform trends can be challenging, requiring continuous learning and adaptation. 3. Client Expectations: Managing client expectations and ensuring that campaigns meet or exceed their objectives can be challenging, requiring strong communication and negotiation skills. 4. Team Dynamics: Collaborating effectively with a diverse team of creatives, strategists, and media specialists can be challenging, requiring strong leadership and conflict resolution skills. ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, with a strong work ethic, a commitment to continuous learning, and a collaborative approach to problem-solving. 📈 Similar Roles Comparison 1. Campaign Manager vs. Influencer Marketing Manager: While both roles involve managing marketing campaigns, the Influencer Marketing Manager role is more specialized, focusing specifically on influencer marketing strategies and tactics. The Campaign Manager role may be more broad, encompassing various marketing channels and tactics. 2. Account Manager vs. Influencer Marketing Manager: Both roles involve managing client relationships, but the Influencer Marketing Manager role is more focused on the strategic and tactical aspects of influencer marketing campaigns, while the Account Manager role may be more focused on overall client relationships and account growth. 3. Career Path Comparison: The Influencer Marketing Manager role can serve as a stepping stone to more senior roles within influencer marketing or broader marketing leadership positions. The Account Manager role may lead to more senior client relationship or account management roles. ASSUMPTION: The Influencer Marketing Manager role is a specialized and in-demand position within the marketing industry, with significant growth potential for the right candidate. 📝 Sample Projects 1. Influencer Marketing Campaign: Develop and execute a comprehensive influencer marketing campaign for a major consumer brand, including influencer selection, content creation, and performance tracking. 2. Influencer Event: Plan and execute an influencer-driven event, such as a product launch or brand activation, involving multiple influencers and stakeholders. 3. Influencer Marketing Strategy: Conduct a comprehensive audit of an existing influencer marketing strategy and develop recommendations for improvement, including platform optimization, influencer selection, and content optimization. ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage complex influencer marketing campaigns, collaborate with stakeholders, and develop data-driven strategies to optimize campaign performance. ❓ Key Questions to Ask During Interview 1. Role-Specific Questions: * How does Salt XC approach influencer marketing differently from other agencies? * Can you describe a time when you had to pivot a campaign strategy mid-execution, and how did you handle it? * How do you ensure that influencer marketing campaigns align with broader brand objectives and KPIs? 2. Company-Specific Questions: * How does Salt XC's unique approach to Experiential Commerce™ influence influencer marketing strategies? * Can you describe the company culture and how it fosters collaboration and innovation? * How does Salt XC support the professional growth and development of its employees? 3. Industry-Specific Questions: * How do you stay up-to-date with the latest influencer marketing trends and best practices? * What are some of the biggest challenges facing the influencer marketing industry, and how can Salt XC address them? * How does Salt XC approach measuring and optimizing the ROI of influencer marketing campaigns? ASSUMPTION: These interview questions are designed to assess the candidate's understanding of influencer marketing strategies, their ability to think critically about the industry, and their cultural fit with Salt XC. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://job-boards.greenhouse.io/saltxc/jobs/4720409007). 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare examples of successful influencer marketing campaigns you've managed, including challenges faced and outcomes achieved. 4. Research Salt XC's unique approach to influencer marketing and be ready to discuss how your experience aligns with their philosophy. 5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.