**📌 Core Information**
🔹 **Job Title:** Manager, Creator Marketing
🔹 **Company:** Salt XC
🔹 **Location:** Toronto, Ontario, Canada (Hybrid - 2 days on-site at our downtown office)
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
🔹 **Date Posted:** April 28, 2025
**🚀 Job Overview**
Key aspects of this role include:
1. **Campaign Leadership:** Overseeing influencer marketing strategies and serving as the primary client lead for influencer campaigns.
2. **Relationship Management:** Building and maintaining strong relationships with influencers to ensure high-quality content creation and adherence to project budgets and timelines.
3. **Data-Driven Decision Making:** Leveraging data and analytics to inform campaign strategies and optimize performance.
4. **Team Collaboration:** Working closely with internal teams and external partners to execute campaigns and drive client success.
5. **Client Advocacy:** Acting as the primary point of contact between the agency and clients, ensuring client needs are met and programs are implemented to the highest standards.
*ASSUMPTION:* This role requires a strong understanding of the influencer landscape, with a focus on leveraging data and analytics to drive campaign performance. The ideal candidate will have experience managing influencer marketing campaigns and a proven track record of driving results.
**📋 Key Responsibilities**
✅ **Campaign Management:**
- Oversee the execution of influencer marketing strategies from start to finish.
- Collaborate with internal teams and external partners to ensure smooth campaign execution.
- Manage project budgets, timelines, and deliverables, ensuring adherence to client KPIs.
✅ **Relationship Management:**
- Build and maintain strong relationships with influencers, ensuring the creation of engaging, authentic, high-performing content.
- Negotiate contracts and legal arrangements with influencers, ensuring compliance with advertising restrictions and disclosures.
✅ **Data Analysis & Insights:**
- Leverage data and analytics to inform campaign strategies and optimize performance.
- Monitor campaign performance metrics and report on results to clients and internal stakeholders.
✅ **Client Advocacy:**
- Serve as the primary point of contact between the agency and clients, ensuring client needs are met and programs are implemented to the highest standards.
- Inform leadership of potential challenges and opportunities as it relates to the client.
*ASSUMPTION:* This role requires strong communication and presentation skills, as well as the ability to manage multiple projects and deadlines effectively.
**🎯 Required Qualifications**
**Education:**
- Bachelor's degree in Marketing, Communication, Advertising, or a related field.
**Experience:**
- 3-5 years of experience in influencer marketing, media vendor, talent firm, or a related field.
- Proven experience managing influencer marketing campaigns and driving results.
- Experience working within an IAT (Integrated Advertising Technology) format.
**Required Skills:**
- Strong understanding of the influencer landscape and existing relationships.
- Proficiency in data analysis and trend analysis.
- Excellent communication, presentation, and interpersonal skills.
- Strong attention to detail and ability to manage multiple projects effectively.
- Experience with influencer discovery, management, and boosting tools.
- Familiarity with social media platforms and self-serve media tools (e.g., Facebook Business Manager, GAM, TikTok for Advertisers, Snap).
- Experience managing contracts and legal arrangements with influencers.
*ASSUMPTION:* Candidates with experience in retail and CPG, as well as relevant certifications (e.g., Google Certifications), would be highly desirable.
**💰 Compensation & Benefits**
**Salary Range:** $80,000 - $120,000 CAD per year (based on experience and industry standards for a Manager, Creator Marketing role in Toronto)
**Benefits:**
- Competitive company benefits package
- Dog-friendly office
- Business casual working environment
- Flat corporate structure, with opportunities to collaborate with senior executives
- Agile, fun, and innovative start-up culture
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for this role and location. The actual salary may vary depending on the candidate's experience and qualifications.
**📌 Applicant Insights**
**🔍 Company Context**
**Industry:** Advertising Services
**Company Size:** 201-500 employees
**Founded:** 2019
**Headquarters:** Toronto, Ontario, Canada
**Description:** Salt XC is an agency driven by the philosophy of Experiential Commerce™, focusing on designing better consumer experiences that earn attention and drive action. They take an integrated approach that connects consumer's online and offline experiences through data, media, and memorable moments that drive brand transactions.
**Specialties:** Advertising, Marketing, Brand Strategy, Consumer Experience, Digital Marketing, Experiential Marketing, Influencer Marketing, Media Planning & Buying, Social Media Marketing
**📊 Role Analysis**
**Career Level:** Mid-career (3-5 years of experience)
**Reporting Structure:** Reports directly to the Associate Director, Creator Connections
**Work Arrangement:** Hybrid - 2 days on-site at the downtown Toronto office
**Growth Opportunities:**
- Mentoring and coaching opportunities for junior team members.
- Potential to grow into a senior role within the Creator Marketing team or explore other departments within the agency.
*ASSUMPTION:* This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
**🌍 Location & Work Environment**
**Office Type:** Downtown office in Toronto, Ontario, Canada
**Office Location:** 249 Dufferin St, Toronto, Ontario M6K 1Z5, CA
**Geographic Context:**
- Toronto is the capital city of the province of Ontario and the largest city in Canada.
- The city is known for its diverse cultural scene, vibrant neighborhoods, and numerous attractions, including the CN Tower and the Royal Ontario Museum.
- Toronto has a humid continental climate, with warm summers and cold winters.
**Work Schedule:**
- Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)
- Flexible hours and remote work options available, as needed
*ASSUMPTION:* The work environment offers a blend of in-office collaboration and remote flexibility, allowing employees to balance their professional and personal lives effectively.
**💼 Interview & Application Insights**
**Typical Process:**
1. Phone or video screening with the HR team.
2. In-depth interview with the hiring manager and/or team members.
3. Final interview with the Associate Director or another senior leader within the department.
**Key Assessment Areas:**
1. Understanding of the influencer landscape and trends.
2. Experience with influencer marketing tools and platforms.
3. Data analysis and reporting skills.
4. Presentation and communication skills.
5. Ability to manage multiple projects and deadlines effectively.
**Application Tips:**
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Prepare examples of successful influencer marketing campaigns you've managed, including data on performance and results.
3. Familiarize yourself with Salt XC's philosophy of Experiential Commerce™ and be ready to discuss how you can contribute to this approach.
**ATS Keywords:** Influencer Marketing, Campaign Management, Data Analysis, Client Relationship Management, Team Collaboration, Content Creation, Budget Management, Legal Compliance, Trend Analysis, Presentation Skills, Communication Skills, Attention to Detail, Social Media Tools, E-Commerce, Creative Thinking, Mentoring
*ASSUMPTION:* Applicants should focus on demonstrating their relevant experience and skills, as well as their passion for influencer marketing and driving results.
**🛠️ Tools & Technologies**
- Influencer discovery, management, and boosting tools (e.g., Grin, Upfluence, BrandSnob)
- Social media platforms (e.g., Instagram, TikTok, Facebook, Twitter)
- Self-serve media tools (e.g., Facebook Business Manager, GAM, TikTok for Advertisers, Snap)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Monday.com)
*ASSUMPTION:* Applicants should be comfortable working with a variety of tools and technologies relevant to influencer marketing and campaign management.
**👔 Cultural Fit Considerations**
**Company Values:**
1. Salt of the Earth: Aspire to be good people, humble, hardworking, honest, kind, fun to work with, trustworthy, and respectful of each other.
2. Do What is Right: Believe in doing what is right, not what is easy or expected.
3. Earn It: Be willing to roll up sleeves and not be afraid of hard work, earning the respect of others, results delivered, and praise received.
4. Make Things Better: Aspire to leave things better than found, always looking for a better way, with great ideas coming from curious, passionate, solutions-oriented people who care deeply about what they do.
5. Seek Different Perspectives: Embrace difference, challenging perspectives, spurring creativity, and making the team better.
**Work Style:**
- Collaborative and autonomous, with a focus on working both independently and in teams.
- Data-driven and results-oriented, with a strong attention to detail and a commitment to continuous improvement.
- Creative and innovative, with a passion for staying up-to-date with industry trends and best practices.
**Self-Assessment Questions:**
1. How do you align with Salt XC's company values, specifically "Salt of the Earth" and "Seek Different Perspectives"?
2. Describe a time when you had to manage a challenging influencer relationship. How did you handle it, and what was the outcome?
3. How do you stay up-to-date with influencer marketing trends and best practices?
*ASSUMPTION:* Applicants should reflect on their personal values and work style, and be prepared to discuss how they align with Salt XC's company culture and values.
**⚠️ Potential Challenges**
1. **Workload Management:** Balancing multiple projects, deadlines, and client expectations may require strong time management and prioritization skills.
2. **Influencer Relationships:** Managing relationships with influencers can be challenging, requiring strong communication and conflict resolution skills.
3. **Data Overload:** Analyzing and interpreting large datasets may require strong data analysis and visualization skills.
4. **Client Expectations:** Managing client expectations and ensuring program delivery may require excellent communication and presentation skills.
*ASSUMPTION:* Applicants should be prepared to discuss how they would address these potential challenges and maintain a strong work-life balance.
**📈 Similar Roles Comparison**
1. **Role Differences:** Unlike related roles, such as Senior Campaign Manager or Influencer Marketing Specialist, this role focuses more on client leadership, data-driven decision making, and team collaboration.
2. **Industry Context:** Influencer marketing is a rapidly evolving field, with new platforms, trends, and tools emerging constantly. Applicants should be comfortable working in a dynamic and ever-changing environment.
3. **Career Path Comparison:** This role offers opportunities for professional growth and development within a dynamic and collaborative work environment, with potential to grow into a senior role within the Creator Marketing team or explore other departments within the agency.
*ASSUMPTION:* Applicants should research similar roles and industries to better understand the unique aspects of this position and how it aligns with their career goals.
**📝 Sample Projects**
1. **Influencer Campaign Management:** Describe a successful influencer marketing campaign you've managed, including data on performance and results.
2. **Trend Analysis:** Explain how you've identified and capitalized on emerging influencer marketing trends to drive campaign success.
3. **Data-Driven Decision Making:** Share an example of how you've used data to inform campaign strategies and optimize performance.
*ASSUMPTION:* Applicants should provide specific, quantifiable examples of their work to demonstrate their skills and achievements in influencer marketing.
**❓ Key Questions to Ask During Interview**
1. **Role Responsibilities:** What are the key priorities for this role in the first 30, 60, and 90 days?
2. **Team Dynamics:** How does this role fit into the broader Creator Marketing team and the agency as a whole?
3. **Client Relationships:** How does the agency support client relationships, and what resources are available to help manage client expectations?
4. **Professional Development:** What opportunities are there for professional growth and development within the agency?
5. **Work-Life Balance:** How does the agency support work-life balance for its employees?
*ASSUMPTION:* Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and show that they have done their research.
**📌 Next Steps for Applicants**
To apply for this position:
1. Submit your application through the [Application URL](https://boards.greenhouse.io/saltxc/jobs/4720409007).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare examples of successful influencer marketing campaigns you've managed, including data on performance and results.
4. Familiarize yourself with Salt XC's philosophy of Experiential Commerce™ and be ready to discuss how you can contribute to this approach.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
