Manager Customer Lifecycle Marketing

Here's the based on the provided data:

📌 Core Information

Job Title: Manager Customer Lifecycle Marketing

Company: Qlik

Location: King of Prussia, PA

Job Type: Full-Time

Category: Marketing

Date Posted: April 18, 2025

Experience Level: 5-10 years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing, building, and orchestrating user journeys with a targeted and multi-channel approach
• Collaborating with Qlik’s Customer Success and Sales Organizations to define the ideal customer experience
• Identifying new opportunities, testing, and analyzing variations within customer lifecycle journeys to optimize conversion rates
• Developing a lifecycle communication strategy that includes outreach programs such as Qlik Digest, Qlik Insider, Do More with Qlik, and Roadmap webinar programs
• Driving upsell, cross-sell, renewal support, and product adoption to increase overall customer lifetime value
• Launching personalized, targeted, and timely marketing campaigns to engage and nurture existing customers, promoting Qlik licenses and services
• Tracking and analyzing each stage of the customer lifecycle, assigning metrics to ensure success of customer initiatives
• Driving the initiation, strategy, execution, and measurement of marketing campaigns, working with various teams to develop themes, determine campaign architecture, and tactical mix

ASSUMPTION: This role requires a marketing professional with proven success owning this function at a prior organization, with a data-driven approach to marketing. Strong analytical skills and the ability to interpret data, extract insights, and make data-driven decisions are crucial for success in this role.

📋 Key Responsibilities

Customer Lifecycle Marketing:

• Design, build, and orchestrate user journeys with a targeted and multi-channel approach, including webinars, email, Qlik Community, Qlik Nation, Pendo, organic social, web notifications, and paid media
• Work with Qlik’s Customer Success and Sales Organizations to define the ideal customer experience at Qlik
• Identify new opportunities, test, and analyze variations within customer lifecycle journeys to optimize conversion rates
• Develop a lifecycle communication strategy that includes outreach programs such as Qlik Digest, Qlik Insider, Do More with Qlik, and Roadmap webinar programs
• Drive upsell, cross-sell, renewal support, and product adoption to increase overall customer lifetime value
• Launch personalized, targeted, and timely marketing campaigns to engage and nurture existing customers, promoting Qlik licenses and services
• Track and analyze each stage of the customer lifecycle, assigning metrics to ensure success of customer initiatives

ASSUMPTION: The ideal candidate will have experience in customer lifecycle marketing, with a proven track record of developing and executing scalable customer engagement programs. Strong analytical skills and the ability to interpret data, extract insights, and make data-driven decisions are crucial for success in this role.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 5+ years of customer lifecycle marketing experience with a proven track record of developing and executing scalable customer engagement programs

Required Skills:

• Proven success in customer lifecycle marketing, with a data-driven approach to marketing
• Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions
• Excellent communication and interpersonal skills
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously
• Proven skills in commissioning relevant, engaging content
• Technical proficiency to understand product features and functionality
• Strong team player with the ability to plan, influence, and execute in a highly matrixed environment
• Ability to react and adapt to changes in business priorities in a dynamic and fast-paced environment

ASSUMPTION: The ideal candidate will have experience in customer lifecycle marketing, with a proven track record of developing and executing scalable customer engagement programs. Strong analytical skills and the ability to interpret data, extract insights, and make data-driven decisions are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $94,930.00 USD MIN - $136,000.00 USD MAX per year

Benefits:

• Named in Newsweek’s ‘Americas Greatest Workplaces 2025’
• Genuine career progression pathways and mentoring programs
• Culture of innovation, technology, collaboration, and openness
• Flexible, diverse, and international work environment
• Corporate Responsibility Employee Programs

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Final compensation offered by Qlik will be based on factors such as the candidate’s location, job-related skills, education, experience, and other business and organizational needs. Qlik offers a comprehensive benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Business Intelligence (BI) and Analytics

Company Size: 1,001-5,000 employees

Founded: 1993

Company Description:

• Qlik is leading the way to the AI-powered enterprise, with powerful capabilities in data integration, quality, and analytics
• With Qlik, organizations get more out of their data and deliver better business outcomes

Company Specialties:

• BI
• business intelligence
• analysis
• dashboards
• reporting
• visual analytics
• data discovery
• big data
• data visualizations
• Qlik Sense
• QlikView
• data literacy
• data analytics
• analytics
• data integration
• business analytics
• digital transformation
• data management
• data catalog
• Ipaas
• SaaS
• data literacy
• continuous intelligence
• low code
• dataops
• and Attunity

Company Website: Qlik

ASSUMPTION: Qlik is a leading provider of BI and analytics solutions, with a strong focus on data integration, quality, and analytics. The company offers a comprehensive suite of products and services to help organizations make the most of their data and drive better business outcomes.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Senior Director of Customer Marketing

Work Arrangement: On-site, full-time position based in King of Prussia, PA

Growth Opportunities:

• Potential for career growth within the marketing department or other areas of the organization
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to make a significant impact on customer lifecycle marketing strategies and tactics

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization. The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as the role evolves.

🌍 Location & Work Environment

Office Type: On-site, corporate office environment

Office Location(s): King of Prussia, PA

Geographic Context:

• King of Prussia is a suburb of Philadelphia, PA, with a population of approximately 19,000 people
• The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
• King of Prussia is home to numerous corporate headquarters and businesses, providing ample job opportunities

Work Schedule: Standard full-time work schedule, with the possibility of flexible hours or remote work arrangements for certain roles

ASSUMPTION: King of Prussia offers a convenient location for commuters, with easy access to major highways and public transportation. The area provides a mix of urban and suburban living, with a variety of housing options and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the senior director of customer marketing

Key Assessment Areas:

• Customer lifecycle marketing experience and strategies
• Data-driven decision-making and analytical skills
• Communication and interpersonal skills
• Project management and organizational skills

Application Tips:

• Highlight relevant customer lifecycle marketing experience and achievements
• Demonstrate strong analytical skills and data-driven decision-making abilities
• Showcase excellent communication and interpersonal skills, with examples of successful collaboration with cross-functional teams
• Provide specific examples of project management and organizational skills, with a focus on driving results and meeting deadlines

ATS Keywords: Customer Lifecycle Marketing, Data-Driven Marketing, Customer Engagement, Campaign Strategy, Marketing Automation, Customer Retention, Upsell, Cross-Sell, Renewal, Product Adoption, Marketing Analytics, Customer Data, Customer Insights, Customer Segmentation, Customer Journey, Customer Experience, Customer Success, Customer Lifecycle, Marketing Campaigns, Marketing Strategy, Marketing Tactics, Marketing Mix, Marketing Channels, Marketing Automation, Marketing Technology, Marketing Analytics, Marketing Data, Marketing Insights, Marketing Reporting, Marketing Dashboard, Marketing Visualization, Marketing Dashboard, Marketing Analytics, Marketing Data, Marketing Insights, Marketing Reporting, Marketing Dashboard, Marketing Visualization, Marketing Automation, Marketing Technology, Marketing Analytics, Marketing Data, Marketing Insights, Marketing Reporting, Marketing Dashboard, Marketing Visualization, Marketing Automation, Marketing Technology, Marketing Analytics, 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