📌 Core Information
🔹 Job Title: Manager, Customer Marketing & Advocacy
🔹 Company: BuildOps
🔹 Location: Toronto, ON, TO
🔹 Job Type: Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Los Angeles, Toronto, Raleigh)
🚀 Job Overview
Key aspects of this role include:
- Developing customer advocacy programs to scale customer success and increase product adoption
- Driving lifecycle-based campaigns and strategic communication to engage customers
- Collaborating with cross-functional teams to support customer events and conferences
- Analyzing customer feedback and data to inform marketing strategies
ASSUMPTION: This role requires a strong understanding of customer lifecycle marketing, advocacy programs, and event coordination. Familiarity with B2B SaaS or construction tech industries is a plus.
📋 Key Responsibilities
✅ Customer Advocacy & Storytelling: Develop and execute programs to collect and publish customer testimonials, create tiered advocacy programs, amplify social media presence, and lead case study creation.
✅ Customer Lifecycle Marketing: Develop onboarding communications, go-live readiness plans, adoption and retention campaigns, and feedback loops to align customer expectations and drive usage.
✅ Customer Event Support: Drive customer participation in BuildOps-hosted events, coordinate logistics for annual customer conferences, and support on-site logistics and post-event engagement strategies.
ASSUMPTION: This role requires strong communication, interpersonal, and data analysis skills. Experience with review platforms, social listening tools, and sentiment analysis software is preferred.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in online reputation management, customer marketing, or a related field
Required Skills:
- Excellent communication and writing skills
- Strong interpersonal skills
- Data-driven mindset
- Experience using review platforms, social listening tools, and sentiment analysis software
- Proficient in Microsoft Office Suite and Google Workspace
Preferred Skills:
- Experience in B2B SaaS or construction tech industries
- Fluency in additional languages
ASSUMPTION: Candidates with relevant experience in customer marketing, advocacy programs, and event coordination are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on experience and location)
Benefits:
- Competitive salary + bonus
- Generous equity grant
- Comprehensive benefits package
- Flexible paid time off
- Work from home stipend
- Lunch provided for in-office days
- Company events and team-building activities
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (B2B SaaS, Construction Tech)
Company Size: 51-200 employees
Founded: 2018
Company Description:
- BuildOps is a fast-paced, high-growth startup committed to transforming the $30-billion commercial contracting industry through its all-in-one platform
- The company was founded by experienced professionals in both construction and SaaS technology
- BuildOps has raised multiple rounds of funding from reputable Venture Capital firms
Company Specialties:
- Field service & project management software
- Commercial real estate contractors
- Subcontracting software
Company Website: buildops.com
ASSUMPTION: BuildOps is a well-funded startup with a strong focus on growth and innovation in the construction tech industry.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Hybrid (3 days in-office, 2 days remote) with flexible hours
Growth Opportunities:
- Potential career progression to Director or VP of Marketing
- Expanding the customer marketing team and managing a team of marketing professionals
- Gaining experience in a fast-paced, high-growth startup environment
ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and scale its marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office)
Office Location(s): Los Angeles, Toronto, Raleigh
Geographic Context:
- Toronto, ON, TO: Vibrant, multicultural city with a thriving tech industry
- Los Angeles, CA: Diverse, bustling city with a strong tech and entertainment industry
- Raleigh, NC: Growing tech hub with a lower cost of living compared to other major cities
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days in-office)
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still fostering collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the marketing team
- Final interview with the Head of Marketing
- Background check and reference check
Key Assessment Areas:
- Customer marketing and advocacy strategies
- Event coordination and logistics
- Data analysis and reporting
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of customer advocacy campaigns, event coordination, and data analysis projects
- Research BuildOps and the construction tech industry to demonstrate your understanding of the company and its mission
ATS Keywords: Customer marketing, advocacy, lifecycle campaigns, event coordination, data analysis, B2B SaaS, construction tech
ASSUMPTION: The interview process will focus on assessing the candidate's customer marketing and advocacy skills, as well as their ability to work collaboratively in a hybrid work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Social listening and sentiment analysis tools (e.g., Sprout Social, Brandwatch)
- Review platforms (e.g., G2, Capterra)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not required. The ideal candidate will be eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and data-driven
- Collaborative and inclusive
- Agile and adaptable
Work Style:
- Fast-paced and dynamic
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively in a hybrid team setting?
- Do you have a data-driven mindset and a strong focus on customer success?
ASSUMPTION: BuildOps values candidates who are passionate about customer success, innovative and data-driven, and able to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing customer expectations and feedback throughout the customer lifecycle
- Balancing multiple priorities and projects in a fast-paced, growing startup environment
- Collaborating effectively with cross-functional teams in a hybrid work arrangement
- Adapting to changes in the company's growth and priorities
ASSUMPTION: These challenges can be overcome with strong communication, interpersonal, and time management skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Customer Marketing Manager (B2B SaaS): Focuses on driving customer engagement and retention through lifecycle-based campaigns and strategic communication
- Customer Success Manager (Construction Tech): Responsible for driving customer adoption, retention, and advocacy through proactive communication and strategic account management
- Event Marketing Manager (Enterprise): Plans and executes large-scale events, with a focus on customer engagement and brand awareness
ASSUMPTION: This role combines aspects of customer marketing, event coordination, and data analysis, making it unique within the construction tech and B2B SaaS industries.
📝 Sample Projects
- Developing and executing a customer advocacy program that increases customer engagement and retention by 20%
- Coordinating a customer conference with 500+ attendees, featuring customer success stories and product education sessions
- Analyzing customer feedback data to identify trends and inform marketing strategies, resulting in a 15% increase in customer satisfaction scores
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute customer advocacy programs, coordinate large-scale events, and analyze data to inform marketing strategies.
❓ Key Questions to Ask During Interview
- How does BuildOps support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BuildOps measure the success of its customer marketing and advocacy programs?
- What is the company's approach to work-life balance and employee well-being in a hybrid work environment?
- How does BuildOps collaborate with cross-functional teams to support customer events and conferences?
ASSUMPTION: These questions will help the candidate better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of customer advocacy campaigns, event coordination, and data analysis projects
- Research BuildOps and the construction tech industry to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
