📌 Core Information
🔹 Job Title: Manager, Customer Marketing & Advocacy
🔹 Company: BuildOps
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Los Angeles, Toronto, Raleigh) with hybrid schedule
🚀 Job Overview
Key aspects of this role include:
- Developing customer advocacy and storytelling programs to spotlight customer successes
- Managing customer lifecycle marketing, including onboarding communications and engagement programs
- Supporting customer event participation and logistics, including BuildOps' annual conference, Forge
- Collaborating cross-functionally to gather customer feedback and improve processes
- Analyzing customer sentiment and performance metrics to inform strategy
ASSUMPTION: This role requires a strong understanding of customer lifecycle marketing and event management, as well as excellent communication and data analysis skills.
📋 Key Responsibilities
✅ Customer Advocacy & Storytelling: Develop and execute programs to collect and publish customer testimonials, create tiered advocacy programs, amplify customer achievements, and lead case study creation.
✅ Customer Lifecycle Marketing: Develop welcome and prep communications, go-live readiness plans, adoption and retention campaigns, and feedback loops to align customer expectations and drive usage.
✅ Customer Event Support: Drive customer participation in BuildOps-hosted events, coordinate logistics and planning efforts for Forge, and support on-site logistics and post-event engagement strategies.
ASSUMPTION: This role requires strong project management skills and the ability to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in online reputation management, customer marketing, or a related field
Required Skills:
- Proven experience using review platforms, social listening tools, and sentiment analysis software
- Excellent communication and interpersonal skills
- Data-driven mindset with strong analytical skills
- Ability to work in a fast-paced environment and make a direct impact
Preferred Skills:
- Experience in B2B SaaS or construction tech industries
- Fluency in English
ASSUMPTION: Candidates with experience in B2B SaaS or construction tech industries may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 to $125,000 USD per year
Benefits:
- Generous equity grant
- Comprehensive benefits package
- Flexible paid time off
- Work from home stipend
- Hubs in Los Angeles, Toronto, and Raleigh with lunch provided for in-office days
- Company events like BBQs and team-building activities
- Talented and motivated team members
- The chance to build something groundbreaking for customers
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days in office)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in Los Angeles, California.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, construction tech)
Company Size: 51-200 employees (privately held, veteran-owned)
Founded: 2018
Company Description:
- BuildOps is a fast-paced, high-growth startup committed to transforming the $30-billion commercial construction industry through its all-in-one platform
- The company was founded by co-founders with experience in both construction and SaaS technology, including successful startup exits and a $1.2 billion acquisition
- BuildOps has raised multiple rounds of funding from reputable Venture Capital firms, including Founders Fund, Fika Ventures, Siemens Next47, and Greenspring Associates
Company Specialties:
- Field service and project management software
- Customer relationship management
- Inventory management and accounting
Company Website: buildops.com
ASSUMPTION: BuildOps is a well-funded, rapidly growing startup with a strong focus on customer success and industry transformation.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Hybrid schedule with 3 days in the office (Los Angeles, Toronto, or Raleigh)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to gain experience in a fast-paced, high-growth startup environment
- Chance to work closely with cross-functional teams and influence company strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, as BuildOps continues to expand and solidify its market position.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office)
Office Location(s): Los Angeles, Toronto, Raleigh
Geographic Context:
- Los Angeles: Diverse, vibrant city with a thriving tech industry and numerous cultural attractions
- Toronto: Multicultural city with a strong tech industry and high quality of life
- Raleigh: Growing tech hub with a lower cost of living compared to coastal cities
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days in office)
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Customer advocacy and storytelling skills
- Customer lifecycle marketing experience
- Event management and logistics skills
- Data-driven mindset and analytical skills
Application Tips:
- Highlight relevant experience with customer advocacy, lifecycle marketing, and event management
- Demonstrate strong communication and interpersonal skills in your resume and cover letter
- Showcase your data-driven approach to marketing and customer success
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
ATS Keywords: Customer Advocacy, Storytelling, Campaign Management, Social Amplification, Customer Lifecycle Marketing, Onboarding, Engagement Programs, Feedback Loops, Event Support, Communication, Data-Driven, Reputation Management, Sentiment Analysis, Interpersonal Skills, B2B SaaS Experience, Construction Tech Experience
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences for this specific role.
🛠️ Tools & Technologies
- Review platforms (e.g., G2, Capterra)
- Social listening tools (e.g., Sprout Social, Brandwatch)
- Sentiment analysis software (e.g., Trustpilot)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Customer relationship management software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required; the ideal candidate will be a quick learner and able to adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Growth-oriented
Work Style:
- Fast-paced and dynamic
- Cross-functional collaboration
- Data-informed decision making
- Continuous learning and improvement
- Results-driven and accountable
Self-Assessment Questions:
- Do I thrive in a fast-paced, dynamic work environment?
- Am I comfortable working cross-functionally and collaborating with diverse teams?
- Do I have a data-driven mindset and enjoy analyzing customer sentiment and performance metrics?
- Am I results-driven and accountable for my work?
- Do I embrace continuous learning and improvement?
ASSUMPTION: Candidates who align with BuildOps' company values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing customer advocacy and storytelling efforts with lifecycle marketing and event management responsibilities
- Adapting to a hybrid work arrangement and maintaining effective communication with remote team members
- Keeping up with industry trends and best practices in customer marketing and event management
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer advocacy and storytelling, as well as event management and logistics
- This role requires a strong understanding of the construction tech industry and customer lifecycle marketing strategies
- Career progression in this role may lead to leadership opportunities as the company continues to grow and expand its market presence
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired career path in the construction tech industry.
📝 Sample Projects
- Developing and executing a customer advocacy campaign that increases customer testimonials by 20% within the first 6 months
- Creating and implementing a customer lifecycle marketing strategy that improves customer retention rates by 15% within the first year
- Planning and executing BuildOps' annual customer conference, Forge, with a 20% increase in customer attendance and engagement compared to the previous year
ASSUMPTION: These sample projects demonstrate the key responsibilities and expected outcomes for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans, and what opportunities are there for career advancement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments, such as sales and customer success, to ensure consistent messaging and customer experience?
- What are the most significant challenges facing the customer marketing function, and how can this role address them?
- How does BuildOps support the professional development and growth of its employees?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role, including customer advocacy, lifecycle marketing, and event management
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity to make a direct impact on customer success
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
