📌 Core Information
🔹 Job Title: Manager, Customer Marketing & Advocacy
🔹 Company: BuildOps
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing customer advocacy programs to scale customer success stories
- Driving lifecycle-based campaigns to increase product adoption
- Collaborating with cross-functional teams to support customer events and conferences
- Analyzing customer feedback and data to inform strategy and improve customer experience
ASSUMPTION: This role requires a strong understanding of customer lifecycle marketing and event management, with a focus on driving customer advocacy and engagement.
📋 Key Responsibilities
✅ Customer Advocacy & Storytelling: Develop and execute strategies to collect and publish customer testimonials, create success stories, and amplify customer achievements across various platforms.
✅ Customer Lifecycle Marketing: Design and implement email journeys, onboarding communications, and engagement programs to drive customer adoption and retention.
✅ Customer Event Support: Coordinate customer participation in BuildOps-hosted events, panels, and webinars, as well as support the planning and execution of the annual customer conference, Forge.
✅ Feedback Loops: Gather and analyze customer feedback from early lifecycle stages to iterate on processes and improve customer experience.
ASSUMPTION: This role requires strong communication, interpersonal, and data-driven skills to effectively manage customer relationships and advocate for their needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of experience in online reputation management, customer marketing, or a related field
Required Skills:
- Proven experience using review platforms, social listening tools, and sentiment analysis software
- Excellent communication and interpersonal skills
- Data-driven mindset with the ability to report on trends and performance metrics
- Strong writing skills and ability to defuse situations and turn detractors into advocates
- Experience working in a fast-paced, dynamic environment
Preferred Skills:
- Experience in B2B SaaS or construction tech industries
- Fluency in additional languages (Spanish, French, etc.)
ASSUMPTION: Candidates with experience in B2B SaaS or construction tech industries may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for the Raleigh, NC area)
Benefits:
- Competitive salary + bonus
- Generous equity grant
- Comprehensive benefits package
- Flexible paid time off
- Work from home stipend
- Lunch provided for in-office days
- Company events and team-building activities
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days in office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, construction tech)
Company Size: 51-200 employees (mid-sized, offering growth opportunities and a collaborative work environment)
Founded: 2018 (relatively young, with a dynamic and innovative culture)
Company Description:
- BuildOps is a fast-paced, high-growth start-up committed to transforming the commercial construction industry through its all-in-one platform
- Founded by experienced professionals in both construction and SaaS technology, with a resume including Stanford, Harvard, Wharton, Cornell, Microsoft, and multiple successful startup exits
- Backed by prominent Venture Capital firms, including Founders Fund, Fika Ventures, Siemens Next47, and Greenspring Associates
Company Specialties:
- All-in-one field service & project management platform designed for commercial service contractors
- Software solutions for real estate subcontractors, focusing on trade contractors
- Enables subcontractors to run their entire business on one software solution, managing invoicing & billing, scheduling, estimates, proposals, payments, workflows, custom forms, financial reporting, and more
Company Website: buildops.com
ASSUMPTION: BuildOps is a well-funded, innovative company with a strong focus on growth and transformation within the construction industry.
📊 Role Analysis
Career Level: Mid-level (offering opportunities for growth and career advancement)
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Sales, Customer Success, and Product
Work Arrangement: Hybrid (3 days in office) with flexible hours and a focus on results and productivity
Growth Opportunities:
- As a mid-sized company, BuildOps offers opportunities for career growth and advancement as the company expands
- This role provides exposure to various aspects of marketing, customer success, and event management, allowing for skill development and potential career path changes
- BuildOps' focus on innovation and transformation within the construction industry presents unique growth opportunities
ASSUMPTION: This role offers strong potential for career growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office, with remote work options for the remaining days)
Office Location(s): Los Angeles, Toronto, or Raleigh
Geographic Context:
- Raleigh, North Carolina, is a mid-sized city with a growing tech industry and a relatively low cost of living compared to other major US cities
- The Raleigh-Durham-Chapel Hill metropolitan area is known as the "Research Triangle" due to its concentration of technology and research institutions
- The city offers a diverse range of cultural attractions, outdoor activities, and a vibrant food scene
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days in office)
ASSUMPTION: The Raleigh office offers a collaborative and innovative work environment, with opportunities for growth and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the VP of Marketing and other team members
- Final round interview with the CEO or other executive leadership
Key Assessment Areas:
- Customer advocacy and storytelling skills
- Campaign management and lifecycle marketing experience
- Event planning and coordination abilities
- Data-driven mindset and analytical skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience with customer advocacy, lifecycle marketing, and event management
- Include specific examples of your achievements in these areas, using quantifiable results where possible
- Demonstrate your understanding of BuildOps' mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and customer focus
ATS Keywords: Customer Advocacy, Lifecycle Marketing, Event Management, Campaign Management, Data-Driven, Customer Success, Customer Experience, Customer Feedback, Customer Engagement
ASSUMPTION: BuildOps uses an Applicant Tracking System (ATS) to manage and organize job applications, and applicants should include relevant keywords in their resume to improve visibility.
🛠️ Tools & Technologies
- Review platforms (e.g., G2, Capterra)
- Social listening tools (e.g., Sprout Social, Brandwatch)
- Sentiment analysis software (e.g., Trustpilot)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Event management software (e.g., Eventbrite, Bizzabo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies used by BuildOps may vary based on the team's preferences and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: BuildOps prioritizes customer success and satisfaction above all else
- Innovative: The company encourages creativity, continuous learning, and a growth mindset
- Collaborative: BuildOps fosters a team-oriented environment where everyone's input is valued
Work Style:
- Fast-paced: BuildOps operates in a dynamic and ever-changing environment, requiring employees to be adaptable and proactive
- Data-driven: The company makes decisions based on data and analytics, emphasizing the importance of continuous learning and improvement
- Customer-focused: BuildOps prioritizes customer needs and preferences in all aspects of its operations
Self-Assessment Questions:
- How do you approach turning detractors into advocates for a brand?
- Can you describe a time when you used data to inform a marketing strategy or campaign?
- How do you balance the need for innovation with the importance of customer-centricity?
ASSUMPTION: BuildOps values employees who are customer-centric, innovative, and collaborative, with a strong focus on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing customer expectations and feedback in a fast-paced, dynamic environment
- Balancing the need for innovation with the importance of customer-centricity and satisfaction
- Adapting to changes in the construction industry and evolving customer needs
- Working effectively in a hybrid work arrangement, balancing remote work and in-office collaboration
ASSUMPTION: These challenges require strong communication, adaptability, and a customer-focused mindset to overcome successfully.
📈 Similar Roles Comparison
- Compared to other customer marketing roles, this position places a stronger emphasis on event management and customer advocacy
- Within the construction tech industry, BuildOps' focus on customer success and satisfaction sets it apart from competitors
- Career paths in customer marketing and event management can vary widely, depending on the company's size, industry, and growth trajectory
ASSUMPTION: This role offers unique opportunities for growth and development within the construction tech industry, with a strong focus on customer success and satisfaction.
📝 Sample Projects
- Developing a customer referral program to incentivize satisfied customers to refer their peers to BuildOps
- Creating a customer success story video series, highlighting the achievements and benefits of using BuildOps' platform
- Designing and executing a customer feedback loop to gather and analyze customer feedback, informing process improvements and product enhancements
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Manager, Customer Marketing & Advocacy role at BuildOps.
❓ Key Questions to Ask During Interview
- How does BuildOps measure the success of its customer advocacy and lifecycle marketing programs?
- Can you describe the team structure and dynamics within the Marketing department?
- How does BuildOps support the professional development and growth of its employees?
- What are the biggest challenges facing the construction industry, and how does BuildOps plan to address them?
- How does BuildOps balance the need for innovation with the importance of customer-centricity and satisfaction?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its industry, while also providing valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: BuildOps Job Application
- Tailor your resume and cover letter to highlight your experience with customer advocacy, lifecycle marketing, and event management
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and customer focus
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
