📌 Core Information
🔹 Job Title: Manager, Demand Generation, Canada, Enterprise
🔹 Company: Amazon
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Sales
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of Outbound Lead Generation Representatives to exceed qualified lead creation goals
- Managing daily activity metrics and maintaining an in-depth knowledge of cloud computing technologies
- Training and developing team members into sales-ready candidates for future positions
- Collaborating with sales and marketing stakeholders to drive growth and meet sales goals
- Identifying business insights and process improvements to enhance team performance
ASSUMPTION: This role requires a strong background in sales leadership, cloud technologies, and outbound lead generation. The ideal candidate will have experience managing high-volume teams and driving results through activity-based metrics.
📋 Key Responsibilities
✅ Manage team to exceed qualified lead creation goals and attain daily activity metrics
✅ Maintain an in-depth knowledge of cloud computing technologies and identify opportunities for customers
✅ Train team on deep prospecting skills and develop reps into sales-ready candidates for future sales development positions
✅ Understand customer business issues and solve them with AWS services
✅ Represent your business in monthly business reviews
ASSUMPTION: This role requires a strong understanding of AWS services and the ability to translate customer business issues into solutions. The ideal candidate will have experience in sales development and a proven track record of exceeding lead generation goals.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of experience in sales, with at least 3 years in a leadership role
Required Skills:
- Proven track record of exceeding lead generation goals
- Experience in managing high-volume outbound lead generation teams
- Strong knowledge of cloud computing technologies and AWS services
- Excellent communication and collaboration skills
- Ability to analyze metrics and make data-driven decisions
Preferred Skills:
- Experience in sales development or a related field
- Fluency in French or Spanish
ASSUMPTION: The ideal candidate will have a strong background in sales leadership and a deep understanding of cloud computing technologies. Experience in sales development and fluency in a second language are preferred but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sales Manager role in Toronto)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sales Manager role in Toronto. Benefits may vary depending on the specific plan chosen by the employee.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Cloud computing (AWS)
- Digital streaming (Prime Video, Music, etc.)
- Artificial intelligence (Alexa, Echo, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon is a well-established company with a strong focus on innovation and customer satisfaction. The company's size and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Sales Director for Demand Generation
Work Arrangement: On-site with the option to work remotely (Remote OK)
Growth Opportunities:
- Advancement to a Senior Sales Manager or Director role
- Transition to a sales development or sales operations role
- Expansion into other areas of the business, such as marketing or product management
ASSUMPTION: This role offers significant opportunities for career growth and development within Amazon's sales organization. With the company's focus on innovation and expansion, there are ample opportunities for high-performing individuals to advance their careers.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada
- The city is known for its diverse culture, vibrant arts scene, and robust economy
- Toronto is home to a thriving tech industry, with many multinational companies having a presence in the city
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development. The city's thriving tech industry provides a strong network of professionals and potential career opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral interview with the hiring manager
- Final interview with the Sales Director for Demand Generation
- Background check and offer extension
Key Assessment Areas:
- Sales experience and leadership skills
- Knowledge of cloud computing technologies and AWS services
- Ability to analyze metrics and make data-driven decisions
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience and leadership skills
- Include specific examples of how you have exceeded lead generation goals and driven team success
- Demonstrate your knowledge of cloud computing technologies and AWS services in your application materials
ATS Keywords: Sales leadership, cloud technologies, AWS services, lead generation, team management, metrics analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on sales experience and leadership skills. Applicants should tailor their application materials to highlight their relevant experience and demonstrate their knowledge of cloud computing technologies and AWS services.
🛠️ Tools & Technologies
- Salesforce
- AWS (Amazon Web Services)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: This role requires proficiency in sales software, such as Salesforce, and a strong understanding of AWS services. Familiarity with Microsoft Office Suite and Google Workspace is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and entrepreneurial
Self-Assessment Questions:
- Do you have a proven track record of exceeding lead generation goals in a high-volume outbound lead generation environment?
- Are you passionate about cloud computing technologies and AWS services?
- Do you thrive in a fast-paced, collaborative work environment?
ASSUMPTION: Amazon values employees who are customer-obsessed, passionate about innovation, and committed to operational excellence. The ideal candidate for this role will be a strong leader with a deep understanding of cloud computing technologies and AWS services, as well as excellent communication and collaboration skills.
⚠️ Potential Challenges
- Managing a high-volume outbound lead generation team requires strong time management and organizational skills
- Keeping up with the latest cloud computing technologies and AWS services can be challenging
- Working in a fast-paced, dynamic environment can be stressful and demanding
- Competition for this role may be high, given Amazon's strong brand and reputation
ASSUMPTION: The ideal candidate for this role will be able to manage a high-volume outbound lead generation team, keep up with the latest cloud computing technologies and AWS services, and thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Sales Development Representative or Sales Development Manager role, but with a focus on outbound lead generation and team management
- Unlike other sales roles, this role requires a strong understanding of cloud computing technologies and AWS services
- Career progression in this role may lead to a Senior Sales Manager or Director role, or a transition to sales development or sales operations
ASSUMPTION: This role is unique in its focus on outbound lead generation and team management, with a strong emphasis on cloud computing technologies and AWS services. The ideal candidate will have experience in sales development or sales leadership, with a proven track record of exceeding lead generation goals.
📝 Sample Projects
- Developing and implementing a training program for outbound lead generation representatives to improve qualification rates and reduce response times
- Analyzing team metrics and pipeline data to identify trends and make data-driven recommendations for process improvements
- Collaborating with sales and marketing stakeholders to create targeted campaigns and messaging that resonate with customers
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including team management, metrics analysis, and collaboration with stakeholders.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall sales strategy for AWS?
- What opportunities are there for career growth and development within the sales organization?
- How does the team collaborate with other departments, such as marketing and product management?
- What is the work-life balance like for this role, and how is it supported by the company?
ASSUMPTION: These key questions will help you understand the role's priorities, career growth opportunities, and work-life balance, as well as the team's dynamics and collaboration with other departments.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales experience and leadership skills, as well as your knowledge of cloud computing technologies and AWS services
- Prepare for your interviews by researching Amazon's company culture and values, as well as the specific requirements of this role
- Follow up with the hiring manager within 48 hours of your final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
