📌 Core Information
🔹 Job Title: Manager, Demand Generation, Canada, ISV & SMB
🔹 Company: Amazon
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Sales & Business Development
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of Outbound Lead Generation Representatives to exceed qualified lead creation goals
- Managing daily activity metrics and ensuring team attainment
- Becoming a subject matter expert in cloud computing solution areas and imparting this knowledge to the team
- Collaborating with sales and marketing stakeholders to drive growth and meet sales goals
ASSUMPTION: This role requires a balance of leadership, technical expertise, and strong communication skills to succeed in a high-volume, outbound lead generation environment.
📋 Key Responsibilities
✅ Manage team to exceed qualified lead creation goals and attain daily activity metrics
✅ Monitor calls to improve qualification, meet/exceed response times, and identify training opportunities
✅ Become a subject matter expert in cloud computing solution areas and impart this knowledge to the team
✅ Collaborate with sales ops to build reports and dashboards to monitor activities and pipeline, and make recommendations that include business insights and process improvements
✅ Understand customer business issues and how these issues can be solved with AWS services
✅ Represent your business in monthly business reviews
ASSUMPTION: This role requires a strong focus on metrics-driven management, continuous learning, and effective communication to ensure team success.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Proven experience in sales management, with a focus on lead generation and a strong background in cloud technologies
Required Skills:
- Proven leadership and team management skills
- Deep understanding of cloud computing technologies and AWS services
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Ability to work in a high-volume, outbound lead generation environment
Preferred Skills:
- Experience with sales development and pipeline management
- Fluency in French or other languages
ASSUMPTION: Candidates should have a proven track record in sales management, with a strong focus on lead generation and a deep understanding of cloud technologies to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager, Demand Generation role in Toronto)
Benefits:
- Comprehensive health, dental, and vision care
- Retirement savings plan with company match
- Generous paid time off and holiday schedule
- Maternity and parental leave policies
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Toronto area. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company's mission is to be Earth's most customer-centric company.
Company Size: Amazon is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com
ASSUMPTION: Amazon's large size and diverse business segments provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the manager level, requiring significant experience in sales management and cloud technologies.
Reporting Structure: The Manager, Demand Generation reports directly to the Director of Demand Generation and manages a team of Outbound Lead Generation Representatives.
Work Arrangement: This role is on-site in Toronto, Ontario, Canada, with the option for remote work.
Growth Opportunities:
- Progression to senior management or director-level roles within the sales organization
- Transition to other areas of the business, such as product management or marketing
- Expansion of responsibilities to cover additional regions or product lines
ASSUMPTION: This role offers significant growth opportunities for candidates with strong leadership skills and a deep understanding of cloud technologies.
🌍 Location & Work Environment
Office Type: Amazon's Toronto office is a modern, collaborative workspace with a focus on employee comfort and productivity.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US; 12900 Worldgate Dr, Herndon, VA 20170, US; 7200 Discovery Dr, Chattanooga, TN 37416, US; and other global locations
Geographic Context:
- Toronto is a multicultural city with a diverse population and a strong tech industry
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The work environment at Amazon's Toronto office is collaborative and innovative, with a strong focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Sales management and leadership skills
- Technical expertise in cloud computing technologies and AWS services
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight your sales management experience and achievements in your resume and cover letter
- Demonstrate your technical expertise in cloud computing technologies and AWS services
- Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and ability to work in a high-volume environment
ATS Keywords: Sales management, lead generation, cloud computing, AWS, team management, metrics-driven, high-volume environment
ASSUMPTION: The interview process at Amazon is comprehensive and designed to assess the candidate's technical skills, leadership abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- AWS (Amazon Web Services) platform
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
ASSUMPTION: This role requires proficiency in CRM and sales enablement tools, as well as a strong understanding of the AWS platform and its services.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and innovative team culture
- Focus on continuous learning and improvement
- Strong emphasis on customer-centricity and customer satisfaction
Self-Assessment Questions:
- Do you have a proven track record of success in sales management, with a focus on lead generation?
- Are you passionate about cloud technologies and eager to become a subject matter expert in AWS services?
- Do you thrive in a fast-paced, high-volume environment and enjoy working collaboratively with a team to achieve shared goals?
ASSUMPTION: Candidates who are passionate about customer-centricity, continuous learning, and working collaboratively in a fast-paced environment will be well-suited to Amazon's culture.
⚠️ Potential Challenges
- Managing a high-volume, outbound lead generation team requires strong organizational skills and the ability to prioritize effectively
- Working in a fast-paced, dynamic environment can be challenging for candidates who prefer a more structured or predictable work environment
- The role may require occasional travel to other Amazon offices or client sites
- Competition for top talent in the Toronto tech industry can make it challenging to attract and retain the best candidates
ASSUMPTION: Candidates should be prepared to manage a high-volume workload, work collaboratively in a fast-paced environment, and adapt to occasional travel requirements.
📈 Similar Roles Comparison
- Compared to other sales management roles, this position places a stronger emphasis on technical expertise in cloud computing technologies and AWS services
- In the Toronto tech industry, Amazon is known for its competitive compensation packages and comprehensive benefits
- Career progression opportunities at Amazon are numerous and well-defined, with a strong focus on internal mobility
ASSUMPTION: Candidates should consider the unique aspects of this role, such as the emphasis on technical expertise and the competitive compensation and benefits package, when comparing it to similar roles in the industry.
📝 Sample Projects
- Developing and implementing a new lead qualification process to improve conversion rates and reduce wasteful activities
- Collaborating with the marketing team to create targeted campaigns that generate high-quality leads for the sales team
- Analyzing sales data to identify trends, optimize processes, and improve overall sales performance
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage a high-volume lead generation team, collaborate effectively with other departments, and analyze data to drive continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does the company support the professional development and growth of its sales managers?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its demand generation efforts, and how can I contribute to improving these metrics?
- What is the company's approach to work-life balance, and how does it support employees in achieving this?
ASSUMPTION: These interview questions are designed to provide insight into the role's expectations, the company's support for professional development, and its approach to work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales management experience, technical expertise in cloud computing technologies, and ability to work in a high-volume, outbound lead generation environment
- Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and ability to work in a high-volume environment
- If selected for an interview, be prepared to discuss your understanding of AWS services and how you can apply this knowledge to generate high-quality leads for the sales team
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
