Manager, Demand Generation Marketing

📌 Core Information

🔹 Job Title: Manager, Demand Generation Marketing

🔹 Company: Medical Group Management Association (MGMA)

🔹 Location: Englewood, Colorado, United States (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading the Demand Generation marketing team to build a larger and more engaged audience for MGMA’s products and services.
• Managing and optimizing middle-of-funnel paid digital advertising channels, website strategy, and content marketing.
• Collaborating cross-functionally with sales, product, performance marketing, brand marketing, and analytics teams.
• Analyzing campaign performance and making data-driven decisions to improve key KPIs.

ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on lead nurturing and conversion. The ideal candidate will have experience managing middle-of-funnel programs and leading a team.

📋 Key Responsibilities

✅ Team Leadership: Manage and mentor the Demand Generation marketing team, ensuring alignment with broader marketing and sales goals. Collaborate cross-functionally with various teams to achieve enterprise marketing plans.

✅ Paid Digital Marketing: Own strategy and execution for middle-of-funnel paid channels, including paid social, SEM, display, retargeting, and sponsored content. Optimize campaign performance across platforms to improve cost-efficient lead nurturing and conversion.

✅ Website Strategy: Oversee the website team as a key middle-of-funnel conversion asset. Drive CRO (conversion rate optimization) initiatives to enhance the user journey, improve lead capture, and increase engagement. Collaborate with web development and UX teams to implement site updates, landing pages, and A/B tests.

✅ Content Marketing: Lead the content team to optimize the development and distribution of mid-funnel content that supports lead nurturing and sales enablement. Manage SEO, design, and content teams to ensure messaging consistency and performance tracking.

✅ Analytics & Optimization: Track and report on campaign performance, KPIs, and funnel metrics to inform strategic decisions. Continuously test and iterate to improve key KPIs like lead-to-MQL rate, cost-per-lead, and pipeline influenced.

ASSUMPTION: This role requires a strong understanding of buyer journeys, lead nurturing, and conversion rate optimization. The ideal candidate will be comfortable working with data and making data-driven decisions to optimize marketing campaigns.

🎯 Required Qualifications

Education: A Bachelor’s Degree in Marketing, Business, Business Analytics, Information Technology, or a related field is required.

Experience: Five (5) or more years of experience in middle-of-funnel marketing, content marketing, or marketing website management. Five (5) or more years of experience coordinating and managing multiple projects. Two (2) or more years of supervisory or leadership experience. Healthcare experience is preferred.

Required Skills:

• Proven success managing middle-of-funnel programs and leading a team.
• Expertise in paid digital platforms, marketing automation (e.g., HubSpot, Marketo), and CRM systems (e.g., Salesforce).
• Strong understanding of buyer journeys, lead nurturing, and conversion rate optimization.
• Excellent project management and communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Expertise in digital integrated marketing best practices.
• Demonstrated self-starter who takes initiative.
• Highly strategic and capable of consulting with product teams and other stakeholders to determine optimal marketing campaigns.

Preferred Skills:

• Experience in hybrid CMS platforms.
• Ambitious, learner who strives for continuous improvement and advancement.

ASSUMPTION: The ideal candidate will have a strong background in middle-of-funnel marketing, with experience managing teams and optimizing marketing campaigns. A Bachelor’s Degree in a relevant field is required, and healthcare experience is preferred.

💰 Compensation & Benefits

Salary Range: $117,000 - $135,000 per year, depending on the skills, education, and experience of the candidate.

Benefits:

• Medical, Dental, and Vision Coverage
• Life Insurance
• Short-Term and Long-Term Disability
• 401(k) Plan with Company Match and Profit-Sharing
• Professional Development Opportunities
• Work-Life Balance with Hybrid Work Schedule
• Employee Assistance Program
• Generous Time Off Package
• Flexible Spending Account
• On-Site Fitness Center
• Volunteer Opportunities
• Tuition Assistance

Working Hours: Full-time position with standard business hours, Monday through Friday, 8:00 AM to 5:00 PM. Occasional travel may be required for conferences and MGMA events.

ASSUMPTION: The salary range provided is based on industry standards for a Manager, Demand Generation Marketing role with 5-10 years of experience. The benefits package is comprehensive and designed to support the well-being and growth of employees.

📌 Applicant Insights

🔍 Company Context

Industry: MGMA operates in the healthcare industry, focusing on medical group practice management and providing resources, data, and advocacy for medical practice administrators and executives.

Company Size: MGMA is a mid-sized organization with 201-500 employees, providing an inclusive work environment with opportunities for professional growth and development.

Founded: MGMA was founded in 1926 and is headquartered in Englewood, Colorado, with a Government Affairs office in Washington, D.C.

Company Description:

• MGMA helps create successful medical practices that deliver the highest-quality patient care.
• As the leading association for medical practice administrators and executives since 1926, MGMA helps improve members’ practices through exclusive member benefits, education, resources, news, information, advocacy, and networking opportunities.
• MGMA produces some of the most credible and robust medical practice economic data and data solutions in the industry.

Company Specialties:

• Medical group practice management
• Association management
• Healthcare-focused career center
• MGMA membership
• Board Certification ACMPE
• Government Advocacy

Company Website: mgma.com

ASSUMPTION: MGMA is a well-established organization with a strong reputation in the healthcare industry. Its comprehensive benefits package and commitment to employee well-being make it an attractive place to work for professionals in the field.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to lead and mentor a team, collaborate with cross-functional teams, and make strategic decisions to drive marketing campaign performance.

Reporting Structure: The Manager, Demand Generation Marketing reports directly to the Vice President of Marketing and Communications.

Work Arrangement: This is a hybrid role, with a combination of on-site work at the MGMA headquarters in Englewood, Colorado, and remote work.

Growth Opportunities:

• MGMA offers professional development opportunities to help employees advance their careers within the organization.
• The Manager, Demand Generation Marketing role provides the opportunity to lead a team, collaborate with various departments, and gain experience in enterprise marketing.
• With MGMA’s commitment to employee growth and development, there may be opportunities for advancement within the marketing department or other areas of the organization.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in middle-of-funnel marketing, team leadership, and cross-functional collaboration. With MGMA’s commitment to employee growth and development, there are ample opportunities for career advancement within the organization.

🌍 Location & Work Environment

Office Type: MGMA’s headquarters is a professional office environment, with a hybrid work arrangement that combines on-site work with remote work.

Office Location(s): 104 Inverness Terrace East, Englewood, Colorado, United States

Geographic Context:

• Englewood, Colorado, is a suburb of Denver, offering a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions.
• The Denver metropolitan area has a diverse economy, with a strong focus on healthcare, technology, and energy industries.
• Colorado is known for its high quality of life, with a strong emphasis on outdoor recreation, cultural attractions, and a vibrant food and beverage scene.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a combination of on-site work and remote work. Occasional travel may be required for conferences and MGMA events.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment for productivity and well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the MGMA careers portal.
• Phone or video screen with the hiring manager or a member of the HR team.
• In-person or virtual interview with the hiring manager and other key stakeholders.
• Final round interview with the Vice President of Marketing and Communications.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Marketing strategy and campaign optimization.
• Team leadership and management skills.
• Cross-functional collaboration and communication.
• Data analysis and interpretation.
• Cultural fit and alignment with MGMA’s mission, vision, and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your marketing strategy and campaign optimization approach during the interview.
• Demonstrate your team leadership and management skills through examples of successful team projects or initiatives.
• Showcase your cross-functional collaboration and communication skills by describing how you’ve worked effectively with various teams in previous roles.
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit.

ATS Keywords: Demand Generation, Marketing Strategy, Campaign Optimization, Team Leadership, Cross-Functional Collaboration, Data Analysis, Marketing Automation, CRM, Paid Digital Advertising, Content Marketing, SEO, CRO, A/B Testing, Marketing Analytics, Marketing Team Management, Healthcare Industry, Hybrid Work Arrangement

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s marketing strategy and campaign optimization skills, team leadership and management abilities, and cultural fit with MGMA’s mission, vision, and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce)
• Paid digital advertising platforms (e.g., Google Ads, LinkedIn, Meta)
• SEO and content marketing tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Website analytics and optimization tools (e.g., Google Analytics, Optimizely)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM systems, and paid digital advertising platforms. Familiarity with SEO and content marketing tools, website analytics and optimization tools, and project management tools is also preferred.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Accountability
• Diversity, Equity, and Inclusion

Work Style:

• MGMA values a work environment that fosters collaboration, innovation, and continuous learning.
• The ideal candidate will be a strategic thinker with strong communication skills, able to work effectively within and across teams.
• MGMA encourages a work-life balance, with a hybrid work arrangement that combines on-site work with remote work.

Self-Assessment Questions:

• Do you align with MGMA’s core values, particularly integrity, excellence, and collaboration?
• Are you comfortable working in a hybrid work environment, balancing on-site collaboration with remote flexibility?
• Do you thrive in a dynamic, fast-paced work environment that requires strong communication skills and the ability to work effectively with various teams?

ASSUMPTION: MGMA values a diverse and inclusive work environment, with a strong commitment to fostering a culture of collaboration, innovation, and continuous learning. The ideal candidate will be a strategic thinker with strong communication skills, able to work effectively within and across teams, and comfortable with a hybrid work arrangement.

⚠️ Potential Challenges

• Managing a team remotely, with a hybrid work arrangement that combines on-site work with remote work.
• Balancing multiple projects and priorities, with a focus on data-driven decision-making and campaign optimization.
• Working effectively with cross-functional teams, with a strong emphasis on collaboration and communication.
• Occasional travel may be required for conferences and MGMA events, which could disrupt personal schedules or routines.

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid work environment, balancing multiple projects and priorities, and working effectively with cross-functional teams. They will also be adaptable and able to manage their time effectively to balance work and personal responsibilities.

📈 Similar Roles Comparison

• This role is similar to other Demand Generation Marketing Manager positions, but with a focus on the middle-of-funnel and a strong emphasis on team leadership and cross-functional collaboration.
• Compared to other marketing roles, this position requires a unique blend of strategic thinking, data-driven decision-making, and strong communication skills to optimize marketing campaigns and drive team performance.
• Career paths for this role may include advancement to Director or Vice President of Marketing, or transitioning to a similar role in a larger organization or a different industry.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in middle-of-funnel marketing, team leadership, and cross-functional collaboration. With MGMA’s commitment to employee growth and development, there are ample opportunities for career advancement within the organization or in a related field.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive lead generation and pipeline growth for MGMA’s products and services.
• Optimizing paid digital advertising campaigns to improve cost-efficiency and conversion rates, with a focus on middle-of-funnel nurturing.
• Collaborating with the web development and UX teams to implement site updates, landing pages, and A/B tests to enhance the user journey and improve lead capture.
• Managing the content team to create and distribute mid-funnel content that supports lead nurturing and sales enablement, with a focus on SEO, design, and performance tracking.

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Manager, Demand Generation Marketing role. The ideal candidate will have experience managing middle-of-funnel marketing programs, leading a team, and optimizing marketing campaigns to drive lead generation and pipeline growth.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy and campaign optimization approach you’ve used in previous roles to drive lead generation and pipeline growth?
• How have you managed and motivated teams in previous roles, and how do you plan to approach team leadership in this role?
• Can you provide an example of a successful cross-functional collaboration project, and how you ensured effective communication and coordination with other teams?
• How do you stay up-to-date with industry trends and best practices in middle-of-funnel marketing, and how do you plan to apply this knowledge in this role?
• How do you approach data analysis and interpretation, and how do you use data-driven insights to inform strategic decisions and optimize marketing campaigns?
• How do you balance multiple projects and priorities, and how do you ensure that you’re focusing on the most critical tasks and initiatives?

ASSUMPTION: These key questions are designed to assess the candidate’s marketing strategy and campaign optimization skills, team leadership and management abilities, cross-functional collaboration and communication skills, and data-driven decision-making. The ideal candidate will be able to provide specific examples and insights related to these areas.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MGMA careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit.
• Research MGMA’s mission, vision, and values, and be prepared to discuss how your personal values align with the organization.
• Follow up with the hiring manager or a member of the HR team within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.