Manager - Demand Generation Strategy

📌 Core Information

🔹 Job Title: Manager - Demand Generation Strategy

🔹 Company: Freshworks

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing cross-channel strategies to attract and nurture Freshworks prospects and customers
• Improving upper and mid-funnel engagement through email and other digital channels
• Partnering with cross-functional teams to deliver a comprehensive roadmap for email marketing initiatives
• Driving business performance through continual experimentation and data-driven decision making

ASSUMPTION: This role requires a strategic mindset and the ability to thrive in a fast-paced environment. The ideal candidate will have a strong background in email marketing and data analysis.

📋 Key Responsibilities

✅ Build and scale the email marketing strategy for customers and prospects, defining requirements for design, implementation, and launch of strategic email campaigns

✅ Own the delivery and continual refinement of email channels using CRM and MarTech tools such as Marketo to drive business objectives

✅ Develop an integrated strategy across channels and a distinct strategy for each channel to optimize content distribution and engagement

✅ Track and analyze performance metrics to refine the execution plan and improve metrics in line with industry best practices

✅ Implement strategies to grow and segment email lists, social media followers, and other audience communities

✅ Partner with the editorial team on the curation of thought leadership/insights content for email and other channels that resonate with respective customers

✅ Identify opportunities for testing, personalizing, launching new lifecycle campaigns to drive business performance

✅ Drive email marketing operation improvements with automation, standardization, and collaboration with stakeholders

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful execution of email marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of professional non-internship marketing experience, especially focused on creating and managing email campaigns, and driving revenue growth through them

Required Skills:

• Proven track record in email marketing and campaign management
• Strong analytical skills and data-driven mindset
• Experience with CRM and MarTech tools such as Marketo
• Excellent communication and collaboration skills

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

Preferred Skills:

• Experience with A/B testing and optimization
• Familiarity with marketing automation tools
• Background in B2B marketing

ASSUMPTION: Candidates with a strong focus on data analysis and a proven track record in email marketing are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a mid-level marketing manager role in Bangalore)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and paid holidays
• Employee stock purchase plan
• Gym membership reimbursement

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2010

Company Description:

• Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
• Offers enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results
• Committed to providing equal opportunity for all and fostering a diverse and inclusive workplace

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks is a well-established company in the software development industry, with a strong focus on providing exceptional customer and employee experiences through its enterprise-grade solutions.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role reports directly to the Director of Demand Generation

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential to advance to a senior-level or director role within the marketing department
• Opportunities to expand skills and knowledge through cross-functional collaboration and training programs
• Chance to work on high-impact projects that drive business performance and customer engagement

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the second-fastest-growing major metropolis in India
• Known for its vibrant tech industry, with a strong presence of multinational corporations and startups
• Offers a mix of urban and suburban living, with numerous cultural attractions, restaurants, and entertainment options

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Bangalore offers a dynamic and vibrant work environment, with a strong tech industry and numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• On-site interviews with cross-functional stakeholders
• Final round with the director or VP of marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and presentation skills
• Collaboration and project management skills

Application Tips:

• Highlight relevant experience and achievements in email marketing and data analysis
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic mindset

ATS Keywords: Email Marketing, Data Analysis, CRM Tools, Digital Marketing, Campaign Management, Lead Generation, Content Strategy, Audience Engagement, Performance Metrics, Automation, Collaboration, Segmentation, Lifecycle Campaigns, Thought Leadership, Strategic Thinking, Execution

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a strong focus on assessing the candidate's strategic thinking, data analysis, and communication skills.

🛠️ Tools & Technologies

• Marketo
• CRM software (e.g., Salesforce, HubSpot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in CRM and MarTech tools, as well as data analysis tools for tracking and optimizing email marketing performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven mindset and a proven track record in email marketing?

ASSUMPTION: Freshworks values a customer-centric, innovative, and collaborative work environment, with a strong focus on data-driven decision making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced nature of the work environment
• Adapting to changes in strategy and priorities
• Ensuring consistent and high-quality communication across multiple channels

ASSUMPTION: This role presents several challenges, including managing multiple projects and stakeholders, keeping up with a fast-paced work environment, and ensuring consistent and high-quality communication across multiple channels.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on email marketing and demand generation strategy
• Requires a strong background in data analysis and a strategic mindset
• Offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department

ASSUMPTION: This role is unique in its focus on email marketing and demand generation strategy, requiring a strong background in data analysis and a strategic mindset. It offers significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a cross-channel strategy to improve upper and mid-funnel engagement through email and other digital channels
• Optimizing email campaign performance through A/B testing and data analysis
• Collaborating with cross-functional teams to deliver a comprehensive roadmap for email marketing initiatives

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of cross-functional collaboration in driving business performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Freshworks support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Freshworks measure the success of its email marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the work-life balance like for employees in this role, and how does Freshworks support work-life balance?

ASSUMPTION: These key questions help assess the team structure, professional development opportunities, role priorities, performance metrics, and work-life balance for this position at Freshworks.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your strategic thinking, data analysis, and communication skills
• Research Freshworks and the role to demonstrate your interest and understanding of the company and the position
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.