📌 Core Information
🔹 Job Title: Manager Digital Growth
🔹 Company: Boys & Girls Clubs of America
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Hybrid (3 days remote, 2 days on-site)
🔹 Category: Non-profit Organizations
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing digital marketing initiatives to drive engagement, fundraising, and lead generation
- Managing projects across multiple marketing channels and collaborating with internal teams and external partners
- Developing and implementing digital strategies to scale P2P fundraising campaigns
- Leading the planning and execution of paid social campaigns to drive fundraising and audience growth
- Supporting gaming and influencer-led fundraising activations, including livestreams and digital campaigns
ASSUMPTION: This role requires a strong background in digital marketing, project and campaign management, and data-driven decision-making. The ideal candidate will have experience in nonprofit marketing and digital innovation.
📋 Key Responsibilities
✅ Develop and implement digital strategies to scale P2P fundraising campaigns
✅ Partner with internal teams to boost participant engagement, retention, and lifetime value
✅ Analyze campaign performance data to deliver actionable insights and continuous improvement
✅ Execute multi-channel strategies to acquire and engage new leads, with a focus on alumni and high-value audience segments
✅ Manage integrated paid and organic marketing efforts to grow awareness, engagement, and conversions
✅ Lead the planning and execution of paid social campaigns that drive fundraising and audience growth
✅ Monitor, evaluate, and report on campaign results to inform data-driven strategy decisions
✅ Support gaming and influencer-led fundraising activations, including livestreams and digital campaigns
✅ Explore and integrate emerging digital fundraising trends and technologies
✅ Cultivate relationships with external gaming communities to expand reach and revenue
✅ Work closely with the VP of Consumer Marketing and other key partners to coordinate cross-functional initiatives
✅ Drive alignment on timelines, deliverables, and priorities across departments
✅ Organize and lead team check-ins, project planning sessions, and campaign wrap-ups
✅ Maintain and manage shared project tools, timelines, calendars, and key documents to keep initiatives on track
✅ Support campaign execution and operational workflows including invoice tracking, creative requests, recaps, and team logistics
ASSUMPTION: This role requires strong cross-functional collaboration with internal teams, external agencies, and partners to ensure seamless execution and measurable impact.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or a related field
Experience: 4+ years of experience in digital marketing, fundraising, or related fields
Required Skills:
- Strong understanding of P2P fundraising, paid social media, and lead generation strategies
- Experience managing marketing campaigns across multiple digital channels
- Data-driven mindset with the ability to analyze performance metrics and optimize campaigns
- Excellent project management skills with the ability to manage multiple priorities
- Strong written and verbal communication skills, with the ability to create compelling marketing messages
- Proficiency in marketing and analytics tools such as Google Analytics, Meta Ads Manager, Sprout, etc.
- Ability to collaborate cross-functionally and work effectively with internal teams and external partners
- Passion for nonprofit marketing and digital innovation
Preferred Skills:
- Experience in non-profit marketing
ASSUMPTION: While this role does not include direct reports, it requires strong cross-functional collaboration and project management skills to coordinate initiatives across departments.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for mid-level digital marketing roles in the non-profit sector)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, 40 hours per week (Hybrid: 3 days remote, 2 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level digital marketing roles in the non-profit sector. Actual compensation may vary based on experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, specifically focused on youth development and empowerment
Company Size: 501-1,000 employees, providing a mid-sized organization structure with opportunities for collaboration and growth
Founded: 1906, with a rich history and established reputation in the non-profit sector
Company Description:
- Boys & Girls Clubs of America (BGCA) is the nation's premier youth development organization, providing safe and positive places for young people to learn and grow
- BGCA supports millions of kids and teens every year through programs, training, and services that focus on academic success, healthy lifestyles, and character and leadership development
- BGCA hires employees who are recognized as leaders in their field with a passion for improving young lives, offering strong values, diversity, and work/life harmony
Company Specialties:
Company Website: http://www.bgca.org
ASSUMPTION: Boys & Girls Clubs of America is a well-established non-profit organization with a strong commitment to youth development and empowerment. Working at BGCA offers the opportunity to make a significant impact on young lives while growing professionally in a supportive environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the organization
Reporting Structure: This role reports directly to the Vice President of Consumer Marketing and collaborates with various internal teams and external partners
Work Arrangement: Hybrid, with 3 days of remote work and 2 days on-site in Atlanta, GA
Growth Opportunities:
- Advancement within the marketing department or other areas of the organization
- Expansion of skills and expertise through professional development opportunities
- Increased responsibility and leadership opportunities as the organization grows and evolves
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally while making a meaningful impact on young lives through digital marketing initiatives.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work
Office Location(s): Atlanta, Georgia, United States
Geographic Context:
- Atlanta, GA is the headquarters of Boys & Girls Clubs of America and offers a vibrant, diverse, and culturally rich environment
- The Atlanta metropolitan area is home to a thriving job market, with numerous opportunities for professional growth and development
- Atlanta is known for its mild climate, with four distinct seasons, and offers a variety of outdoor activities and attractions
Work Schedule: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, providing the flexibility of remote work alongside the benefits of in-person collaboration and connection.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Final interview with the hiring manager or panel to discuss the role in more detail and answer any remaining questions
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Project management skills and ability to coordinate cross-functional initiatives
- Data-driven decision-making and analytical skills
- Communication and collaboration skills, both written and verbal
- Alignment with Boys & Girls Clubs of America's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Be prepared to discuss specific examples of your past accomplishments in digital marketing, project management, and data analysis
- Research Boys & Girls Clubs of America and be ready to explain why you are passionate about their mission and eager to contribute to their success
ATS Keywords: Digital Marketing, Project Management, Data Analysis, Lead Generation, Paid Social Media, Fundraising, Nonprofit Marketing, Hybrid Work, Atlanta, Georgia
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, project management skills, and cultural fit with Boys & Girls Clubs of America.
🛠️ Tools & Technologies
- Google Analytics
- Meta Ads Manager
- Sprout Social
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in marketing and analytics tools is essential for success in this role, as is the ability to adapt to new technologies and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Accountability
- Respect
- Excellence
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Passionate about improving young lives and empowering communities
Self-Assessment Questions:
- Do I have a strong commitment to Boys & Girls Clubs of America's mission and values?
- Am I comfortable working in a hybrid environment, balancing remote and on-site work?
- Do I possess the necessary skills and experience to excel in a mid-level digital marketing role within a non-profit organization?
ASSUMPTION: A strong cultural fit with Boys & Girls Clubs of America's mission, values, and work style is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Collaborating effectively with diverse internal teams and external partners
- Adapting to a hybrid work environment and balancing remote and on-site responsibilities
- Keeping up with emerging digital marketing trends and technologies
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing within the non-profit sector, specifically for youth development and empowerment
- Compared to similar roles in the for-profit sector, this position offers the opportunity to make a significant impact on young lives while growing professionally
- Career paths in this role may include advancement within the marketing department or other areas of the organization, as well as opportunities for leadership and management positions
ASSUMPTION: This role offers a unique blend of professional growth and personal fulfillment, as candidates will have the opportunity to make a meaningful difference in the lives of young people while advancing their careers in digital marketing.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to scale P2P fundraising campaigns
- Leading a cross-functional team to plan and execute a paid social media campaign to drive fundraising and audience growth
- Supporting gaming and influencer-led fundraising activations, including livestreams and digital campaigns, to expand reach and revenue
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the Digital Growth Manager role at Boys & Girls Clubs of America.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Consumer & Direct Marketing department?
- How does Boys & Girls Clubs of America support the professional development and growth of its employees?
- What are the most significant challenges facing the organization in the next 1-2 years, and how can this role contribute to addressing them?
- How does Boys & Girls Clubs of America measure the success of its digital marketing initiatives, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the organization, enabling them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of your past accomplishments in digital marketing, project management, and data analysis
- Research Boys & Girls Clubs of America and be ready to discuss why you are passionate about their mission and eager to contribute to their success
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
