📌 Core Information
🔹 Job Title: Manager, Digital Marketing Analytics
🔹 Company: NBCUniversal
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Hybrid (3 days in-office per week)
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive marketing analytics strategy across NBC Sports Next and Fandango
- Analyzing marketing, sales, and operational data to identify trends, patterns, and business opportunities
- Collaborating with cross-functional teams to drive data-driven decisions and optimize marketing strategies
- Creating and maintaining interactive dashboards, scorecards, and reports to track key performance indicators (KPIs) and campaign performance
- Presenting findings and insights to senior leadership and other stakeholders using data visualization tools
ASSUMPTION: This role requires a strong background in marketing analytics and a proven track record of driving business growth through data-driven insights and technology solutions. The ideal candidate will have experience working with various data sources and tools, as well as the ability to translate complex data into clear and concise presentations for both technical and non-technical audiences.
📋 Key Responsibilities
✅ Analyze marketing, sales, and operational data to identify trends, patterns, and business opportunities
✅ Perform ad hoc analysis and generate insights for decision-making across business areas like revenue, productivity, and marketing channels
✅ Provide actionable recommendations based on data insights to improve marketing strategies, campaigns, customer journeys, and business performance
✅ Create and maintain interactive dashboards, scorecards, and reports that track key performance indicators (KPIs) and campaign performance
✅ Present findings and insights to senior leadership and other stakeholders, utilizing data visualization tools like Tableau, Power BI, Looker, or Datorama
✅ Collaborate with cross-functional teams (e.g., BI, paid, marketing, sales, engineering, product) to align strategies and ensure data-driven decisions
✅ Partner with technical teams to define data requirements and develop data models for reporting and insights
✅ Support business and marketing initiatives by developing optimization strategies based on data insights
✅ Help to measure and interpret A/B testing and web experiments to optimize conversion rates and user experience
✅ Work with data engineering and BI teams to improve marketing attribution models, spend optimization, and customer segmentation strategies
✅ Analyze customer trends and provide insights into competitive threats and opportunities
✅ Utilize data to inform marketing strategies, campaign designs, and product positioning
ASSUMPTION: This role requires a strong analytical mindset, with the ability to interpret complex data sets and translate insights into actionable recommendations. The ideal candidate will have experience working with various data sources and tools, as well as the ability to present findings to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field such as Marketing, Business, Data Analytics, Data Science, Economics, Statistics, Computer Science, or related field
Experience: 4+ years of experience in marketing analytics, MarTech, business intelligence, or a related field, with a proven track record of driving business growth through data-driven insights and technology solutions
Required Skills:
- Experience with digital marketing, paid user acquisition, and campaign performance analysis, especially in B2B SaaS, consumer internet, or mobile app environments
- Experience with Email Service Providers (ESPs) such as Salesforce Marketing Cloud
- Understanding of data warehouses, data marts, data repositories, and basic data architecture
- Comprehensive understanding of mobile tracking on iOS and Android, including SKAdNetwork, probabilistic matching, and deterministic attribution. Very familiar with MMPs like Adjust, AppsFlyer, Singular, Branch, and Kochava
- Extensive understanding of visual analytics platforms such as Datorama, Tableau, Looker, or similar platforms strongly preferred
- Proficiency in analytics tools like Google Analytics (GA/GA4), Adobe Analytics, or other web tracking platforms
- Advanced proficiency in SQL for data extraction and manipulation. 2+ years of experience with MSSQL/Postgres/MYSQL
- 2+ years of experience in ETL processes and big data platforms like Google BigQuery, Amazon Redshift, and Snowflake
- In-depth understanding of Excel skills, including pivot tables, VLOOKUPs, and complex linked workbooks
- Proven understanding of marketing technologies and a history of delivering sophisticated marketing analytics reporting B2C, B2B, and DTC/D2C businesses
- Strong analytical thinking, problem-solving abilities, and attention to detail, with the ability to interpret complex data sets and translate insights into actionable recommendations
- Excellent communication, both written and verbal, with the ability to present complex data to non-technical stakeholders
- Effective project management skills with the ability to meet deadlines and drive projects forward
- Ability to prioritize and manage multiple projects in a fast-paced environment
- Collaborative mindset with experience in cross-functional teamwork
Preferred Skills:
- Experience/knowledge working with CDPs such as mParticle
- Knowledge of programming languages like Python or R for data analysis
- Passion for movies and the entertainment industry
- Basic understanding of core performance marketing platforms such as Google and Meta
- Passion for analytics and digital marketing
ASSUMPTION: The ideal candidate will have a strong background in marketing analytics and a proven track record of driving business growth through data-driven insights and technology solutions. They will also have experience working with various data sources and tools, as well as the ability to translate complex data into clear and concise presentations for both technical and non-technical audiences.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager, Digital Marketing Analytics role in Orlando, FL)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on NBCUniversal products and services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Digital Marketing Analytics role in Orlando, FL. The actual salary may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1926 (as NBC); 2004 (as NBCUniversal)
Company Description:
- NBCUniversal is one of the world's leading media and entertainment companies
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
- Subsidiary of Comcast Corporation
Company Specialties:
- Television production and distribution
- Film production and distribution
- Streaming services
- Theme parks and attractions
- News and information services
Company Website: http://www.NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and businesses. As such, the company offers a wide range of career opportunities and benefits for its employees.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Director, Marketing Analytics & Technology
Work Arrangement: Hybrid (3 days in-office per week)
Growth Opportunities:
- Potential to advance to a Director or VP role within the Marketing Analytics & Technology team
- Opportunities to work on high-impact projects and initiatives across NBC Sports Next and Fandundo
- Access to professional development and training opportunities through NBCUniversal's learning and development programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing Analytics & Technology team and work on high-impact projects across NBC Sports Next and Fandundo.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 1000 Universal Studios Plaza, Orlando, FL 32819, US
Geographic Context:
- Orlando, FL is a major city in the southeastern United States
- Known for its theme parks, tourism industry, and warm climate
- Offers a variety of cultural attractions, sports teams, and outdoor recreation opportunities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: Orlando, FL offers a diverse range of cultural attractions, sports teams, and outdoor recreation opportunities, making it an attractive location for both work and leisure. The hybrid work arrangement offers flexibility for employees to balance their professional and personal lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and/or other team members
- Final round interview with senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Collaboration and teamwork skills
- Technical skills and knowledge of relevant tools and platforms
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your analytical skills and problem-solving abilities in your application materials
- Prepare for behavioral interview questions that focus on your collaboration and teamwork skills
- Research NBCUniversal and the role's responsibilities to demonstrate your understanding of the company and the position
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Marketing Analytics, Digital Marketing, Data Analysis, SQL, Tableau, Power BI, Looker, Datorama, Google Analytics, Adobe Analytics, A/B Testing, Customer Segmentation, Marketing Attribution, ETL, Big Data, Hybrid Work Arrangement
ASSUMPTION: The application process for this role is likely to be competitive, so it's important to tailor your application materials to highlight your relevant experience and skills. Additionally, preparing for behavioral interview questions and following up with the hiring manager can help you stand out as a strong candidate.
🛠️ Tools & Technologies
- Data visualization platforms: Tableau, Power BI, Looker, Datorama
- Analytics tools: Google Analytics, Adobe Analytics
- Programming languages: SQL, Python, R (preferred)
- Big data platforms: Google BigQuery, Amazon Redshift, Snowflake
- Email Service Providers: Salesforce Marketing Cloud
- Mobile tracking platforms: Adjust, AppsFlyer, Singular, Branch, Kochava
- Customer Data Platforms: mParticle (preferred)
ASSUMPTION: The tools and technologies listed are commonly used in marketing analytics roles and are likely to be relevant for this position. However, the specific tools and technologies required may vary depending on the candidate's experience and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Respect and Integrity
- Inclusion and Diversity
- Collaboration and Teamwork
- Creativity and Innovation
- Excellence and Accountability
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on data-driven decision-making and continuous improvement
- Opportunities for professional growth and development
- Hybrid work arrangement with flexibility for remote work
Self-Assessment Questions:
- Do you have a proven track record of driving business growth through data-driven insights and technology solutions?
- Are you comfortable working in a fast-paced, collaborative environment and collaborating with cross-functional teams?
- Do you have strong analytical thinking, problem-solving abilities, and attention to detail, with the ability to interpret complex data sets and translate insights into actionable recommendations?
- Are you comfortable presenting complex data to both technical and non-technical stakeholders?
- Do you have experience working with various data sources and tools, as well as the ability to present findings in a clear and concise manner?
ASSUMPTION: NBCUniversal values a diverse and inclusive work environment, with a focus on collaboration, teamwork, and data-driven decision-making. Candidates who are comfortable working in a fast-paced, collaborative environment and have strong analytical skills and attention to detail are likely to be a good fit for this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and project management skills
- Analyzing complex data sets may require advanced analytical skills and attention to detail
- Presenting findings to both technical and non-technical stakeholders may require strong communication and presentation skills
- Working in a hybrid environment may require flexibility and adaptability
ASSUMPTION: This role may present challenges related to working in a fast-paced, dynamic environment, collaborating with cross-functional teams, and analyzing complex data sets. Candidates who are comfortable working in a fast-paced environment and have strong analytical, communication, and project management skills are likely to be successful in this role.
📈 Similar Roles Comparison
- This role is similar to other marketing analytics roles in the entertainment industry, but may require more experience with digital marketing and paid user acquisition
- The entertainment industry is highly competitive, with a focus on data-driven decision-making and continuous improvement
- Career paths in marketing analytics may vary depending on the company's size, structure, and specific needs
ASSUMPTION: This role is similar to other marketing analytics roles in the entertainment industry, but may require more experience with digital marketing and paid user acquisition. The entertainment industry is highly competitive, with a focus on data-driven decision-making and continuous improvement. Career paths in marketing analytics may vary depending on the company's size, structure, and specific needs.
📝 Sample Projects
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and implementing A/B testing strategies to optimize conversion rates and user experience
- Creating and maintaining interactive dashboards to track key performance indicators (KPIs) and campaign performance
- Analyzing competitive data to identify threats and opportunities in the market
- Collaborating with cross-functional teams to develop and execute marketing strategies that drive business growth
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required for this role. The specific projects and tasks may vary depending on the candidate's experience and the company's needs.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing analytics team currently, and how can this role help address them?
- How does this role fit into the overall marketing analytics strategy for NBC Sports Next and Fandango?
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams within the organization, such as product, engineering, and sales?
- What opportunities are there for professional growth and development within the marketing analytics team and NBCUniversal as a whole?
- How does NBCUniversal support work-life balance for employees, particularly those in hybrid or remote roles?
ASSUMPTION: Asking thoughtful, insightful questions during the interview can help demonstrate your interest in the role and the company, as well as your understanding of the position's requirements and responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your collaboration and teamwork skills
- Research NBCUniversal and the role's responsibilities to demonstrate your understanding of the company and the position
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
