📌 Core Information
🔹 Job Title: Manager, Digital Marketing Analytics
🔹 Company: NBCUniversal
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Orlando, FL office required)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing analytics strategy across NBC Sports Next and Fandango
- Analyzing marketing, sales, and operational data to identify trends, patterns, and business opportunities
- Collaborating with cross-functional teams to align strategies and ensure data-driven decisions
- Presenting findings and insights to senior leadership and other stakeholders using data visualization tools
- Supporting business and marketing initiatives by developing optimization strategies based on data insights
ASSUMPTION: This role requires a strong analytical thinker with excellent communication skills and the ability to work effectively with various teams to drive data-driven decisions and improve marketing strategies.
📋 Key Responsibilities
✅ Analyze marketing, sales, and operational data to identify trends, patterns, and business opportunities
✅ Perform ad hoc analysis and generate insights for decision-making across business areas like revenue, productivity, and marketing channels
✅ Create and maintain interactive dashboards, scorecards, and reports that track key performance indicators (KPIs) and campaign performance
✅ Collaborate with cross-functional teams (e.g., BI, paid, marketing, sales, engineering, product) to align strategies and ensure data-driven decisions
✅ Support business and marketing initiatives by developing optimization strategies based on data insights
✅ Measure and interpret A/B testing and web experiments to optimize conversion rates and user experience
ASSUMPTION: This role requires a hands-on subject matter expert with the ability to independently drive and execute advanced marketing analytics initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field such as Marketing, Business, Data Analytics, Data Science, Economics, Statistics, Computer Science, or related field
Experience: 4+ years of experience in marketing analytics, MarTech, business intelligence, or a related field, with a proven track record of driving business growth through data-driven insights and technology solutions.
Required Skills:
- Advanced proficiency in SQL for data extraction and manipulation (2+ years of experience with MSSQL/Postgres/MYSQL)
- Extensive understanding of visual analytics platforms such as Datorama, Tableau, Looker, or similar platforms
- Proficiency in analytics tools like Google Analytics (GA/GA4), Adobe Analytics, or other web tracking platforms
- Strong analytical thinking, problem-solving abilities, and attention to detail, with the ability to interpret complex data sets and translate insights into actionable recommendations
- Excellent communication, both written and verbal, with the ability to present complex data to non-technical stakeholders
- Effective project management skills with the ability to meet deadlines and drive projects forward
- Ability to prioritize and manage multiple projects in a fast-paced environment
- Collaborative mindset with experience in cross-functional teamwork
Preferred Skills:
- Experience/knowledge working with CDPs such as mParticle
- Knowledge of programming languages like Python or R for data analysis
- Passion for movies and the entertainment industry
- Basic understanding of core performance marketing platforms such as Google and Meta
- Passion for analytics and digital marketing
ASSUMPTION: Candidates should have a strong foundation in data analysis, visualization, and communication, as well as experience working with various marketing and analytics tools.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing analytics role in the Orlando, FL area)
Benefits:
- Comprehensive health, dental, and vision plans
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on NBCUniversal products and services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely up to 2 days per week
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in the Orlando, FL area. Actual salary may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Global presence with multiple locations)
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric, which later merged with NBC to form NBCUniversal.
Company Description:
- NBCUniversal is one of the world's leading media and entertainment companies, creating and distributing world-class content across its portfolio of film, television, and streaming services
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- NBCUniversal produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Film and television production and distribution
- Streaming services and content creation
- Theme parks and consumer experiences
- News and entertainment broadcasting
Company Website: http://www.NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, global company with a diverse range of brands and offerings, providing ample opportunities for career growth and development within the entertainment industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Director, Marketing Analytics & Technology and works closely with various cross-functional teams, including data, product, and marketing teams
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Potential career progression into a senior or director-level role within the marketing analytics team
- Opportunities to work on high-profile projects and collaborate with various teams across the organization
- Access to professional development and training opportunities through NBCUniversal's learning and development programs
ASSUMPTION: This role offers a unique opportunity to work on cutting-edge marketing analytics initiatives within a large, global entertainment company, providing ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office, 2 days remote)
Office Location(s): 1000 Universal Studios Plaza, Orlando, FL 32819, United States
Geographic Context:
- Orlando, FL is a major hub for the entertainment industry, with a thriving job market and numerous opportunities for professional growth and development
- The city offers a diverse range of cultural attractions, recreational activities, and a high quality of life
- Orlando has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely up to 2 days per week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the director or senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical skills and experience in marketing analytics
- Problem-solving abilities and data-driven decision-making
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your marketing analytics experience and the impact you've made in previous roles
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, communication skills, and cultural fit
- Research NBCUniversal and the Manager, Digital Marketing Analytics role to demonstrate your enthusiasm and understanding of the company and the position
ATS Keywords: Marketing Analytics, Digital Marketing, Data Analysis, Data Visualization, SQL, A/B Testing, Customer Segmentation, Email Marketing, Business Intelligence, Project Management, Collaboration, Communication
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, communication skills, and cultural fit, with a strong emphasis on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Data Analysis: SQL, Python, R
- Data Visualization: Datorama, Tableau, Looker, Power BI
- Marketing Automation: Salesforce Marketing Cloud
- Web Tracking: Google Analytics (GA/GA4), Adobe Analytics
- Customer Data Platforms: mParticle
- Project Management: Asana, Jira, Trello
- Collaboration: Microsoft Office Suite, Google Workspace
ASSUMPTION: This role requires proficiency in various data analysis, visualization, and marketing automation tools, as well as strong project management and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation: NBCUniversal fosters a culture of innovation, encouraging employees to think creatively and push boundaries to drive business growth and success
- Collaboration: The company values collaboration and teamwork, with a strong emphasis on cross-functional collaboration and knowledge-sharing
- Excellence: NBCUniversal strives for excellence in all aspects of its business, from content creation and distribution to customer experience and employee development
Work Style:
- Fast-paced and dynamic work environment
- Data-driven decision-making and continuous improvement
- Strong emphasis on collaboration and teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a strong passion for data-driven decision-making and continuous improvement?
- Are you comfortable working in a fast-paced, dynamic environment with a strong emphasis on collaboration and teamwork?
- Do you have a proven track record of driving business growth and success through data-driven insights and technology solutions?
ASSUMPTION: NBCUniversal values innovation, collaboration, and excellence, with a strong emphasis on data-driven decision-making and continuous improvement. Candidates should possess a strong passion for data-driven decision-making, be comfortable working in a fast-paced, dynamic environment, and have a proven track record of driving business growth and success.
⚠️ Potential Challenges
- Working in a large, global organization with multiple brands and offerings can be complex and challenging, requiring strong project management and collaboration skills
- The role may require occasional travel to other NBCUniversal offices or events
- The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring strong virtual communication skills
- The role may require working with large and complex data sets, requiring strong data analysis and visualization skills
ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents several challenges that require strong project management, collaboration, and data analysis skills.
📈 Similar Roles Comparison
- Manager, Digital Marketing Analytics at NBCUniversal vs. Senior Marketing Analyst at a startup: The NBCUniversal role offers more opportunities for career growth and development within a large, global organization, while the startup role may offer more opportunities for ownership and impact in a smaller, more agile environment
- Manager, Digital Marketing Analytics at NBCUniversal vs. Marketing Analytics Manager at a mid-sized company: The NBCUniversal role offers more opportunities for collaboration and knowledge-sharing within a larger organization, while the mid-sized company role may offer more opportunities for leadership and strategic decision-making in a smaller, more focused environment
- Manager, Digital Marketing Analytics at NBCUniversal vs. Director, Marketing Analytics at a large corporation: The NBCUniversal role offers more opportunities for career progression and growth within a large, global organization, while the large corporation role may offer more opportunities for strategic leadership and decision-making in a larger, more complex environment
ASSUMPTION: The Manager, Digital Marketing Analytics role at NBCUniversal offers unique opportunities for career growth and development within a large, global entertainment company, with numerous opportunities for collaboration, knowledge-sharing, and professional development.
📝 Sample Projects
- Developing and implementing a comprehensive marketing analytics strategy for NBC Sports Next and Fandango, including data analysis, visualization, and reporting
- Analyzing customer data to identify trends and patterns, and developing targeted marketing campaigns to improve customer engagement and retention
- Optimizing marketing spend and attribution models to improve return on investment (ROI) and drive business growth
- Collaborating with cross-functional teams to develop and implement A/B testing and web experiments to optimize conversion rates and user experience
ASSUMPTION: These sample projects illustrate the diverse range of marketing analytics initiatives that the Manager, Digital Marketing Analytics role at NBCUniversal may involve, requiring strong data analysis, visualization, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within the organization?
- How does NBCUniversal support the professional development and growth of its employees, particularly in the marketing analytics team?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does NBCUniversal approach data privacy and security, particularly in relation to customer data and marketing analytics initiatives?
- What are the most challenging aspects of this role, and how has the previous incumbent approached them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the organization, as well as to assess the candidate's cultural fit and alignment with NBCUniversal's values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your marketing analytics experience and the impact you've made in previous roles
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, communication skills, and cultural fit
- Research NBCUniversal and the Manager, Digital Marketing Analytics role to demonstrate your enthusiasm and understanding of the company and the position
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
