📌 Core Information
🔹 Job Title: Manager Digital Marketing Analytics
🔹 Company: Ameriprise Financial Services, LLC
🔹 Location: Minneapolis, Minnesota
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business results through data-driven insights on digital marketing initiatives
- Collaborating with business partners to understand objectives and build data solutions
- Providing end-to-end analytical support for multiple business units
- Leveraging expertise in analytics tools to create effective solutions
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Provide end-to-end analytical support to drive business results through digital marketing analysis
✅ Collaborate with business partners to understand objectives and build data solutions
✅ Function as a data expert and steward for assigned business lines
✅ Identify opportunities for operational excellence and drive improvements
✅ Present data insights in a clear and compelling way to influence strategy
ASSUMPTION: This role requires a strong focus on data-driven decision making and the ability to translate complex findings into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent (4 years)
Experience: 5+ years of experience in marketing or digital analytics
Required Skills:
- Strong project management skills
- Ability to collaborate and build new business partner relationships
- Knowledge of measurement methodologies, experimental design, data/sampling problems, cost-benefit, modeling, forecasting, key business metrics
- Strong analytical problem-solving skills
- Competence in using analytic and reporting tools (e.g., SAS, R, Python, Enterprise Guide, MS Office)
- Proven flexibility and adaptability in a fast-paced environment
Preferred Skills:
- Expertise in 2 or more analytics and reporting tools (e.g., Adobe Customer Journey Analytics, Alteryx/DataIku, PowerBI/Tableau)
- Experience with Adobe Analytics, Analysis Workspace, and DTM (Dynamic Tag Management)
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a candidate an even stronger fit.
💰 Compensation & Benefits
Salary Range: $98,100 - $132,400 / year
Benefits:
- Vacation Time
- Sick Time
- 401(k)
- Health Insurance
- Dental Insurance
- Life Insurance
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Benefits are comprehensive and support various aspects of employees' health and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1894
Company Description:
- Ameriprise Financial is a diversified financial services leader with over $1.5 trillion in assets under management, administration, and advisement
- Offers financial planning and advice, global asset management, and insurance services
- Employs over 20,000 people in 20 countries, serving more than 3.5 million individual, small business, and institutional clients
Company Specialties:
- Financial Planning and Investment Services
Company Website: http://www.ameriprise.com/?cid=LinkedInHome
ASSUMPTION: Ameriprise Financial is a well-established company with a strong presence in the financial services industry, offering a wide range of services and employing a large workforce.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports to the leader of the Enterprise Data, Analytics, & Insights (EDAI) team and collaborates closely with product owner leaders
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential to lead projects and teams
- Chance to work on strategic initiatives and drive business impact
- Opportunities for professional development and skill-building
ASSUMPTION: This role offers opportunities for career growth and development within the company's data and analytics division.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 707 2nd Ave S, Minneapolis, MN 55402, US
Geographic Context:
- Minneapolis is a major city in the U.S. state of Minnesota, with a population of over 429,000
- The city is known for its vibrant arts, theater, and music scenes, as well as its numerous parks and lakes
- Minneapolis has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Standard business hours, with flexibility for occasional remote work
ASSUMPTION: The work environment at Ameriprise Financial's Minneapolis headquarters is professional and collaborative, with opportunities for remote work and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the director or vice president
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Collaboration and teamwork
- Adaptability and flexibility
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on analytics, project management, and collaboration
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
- Prepare examples of your analytical work and be ready to discuss them during the interview
ATS Keywords: Analytics, Marketing, Project Management, Collaboration, Business Partner, Data Solutions, Operational Excellence, Deep-Dive Analyses
ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on the candidate's analytical skills, communication, and cultural fit.
🛠️ Tools & Technologies
- SAS, R, Python, Enterprise Guide, MS Office
- Adobe Analytics, Analysis Workspace, DTM (Dynamic Tag Management)
- Alteryx/DataIku, PowerBI/Tableau
ASSUMPTION: The required tools and technologies for this role are industry-standard analytics and reporting tools, with some preference for Adobe Analytics and similar platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Client-centric
- Collaboration
- Innovation
- Performance-driven
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Focused on driving business results
Self-Assessment Questions:
- Do you have a strong analytical mindset and the ability to translate complex findings into actionable insights?
- Are you comfortable working in a fast-paced, collaborative environment and building relationships with business partners?
- Do you have a proven track record of driving results and managing projects without direct reporting?
ASSUMPTION: Ameriprise Financial values a data-driven, collaborative, and performance-driven work culture, with a strong focus on client-centricity and integrity.
⚠️ Potential Challenges
- Managing multiple business lines and priorities simultaneously
- Keeping up with the fast-paced and rapidly changing environment of data and analytics
- Balancing the need for deep-dive analyses with the requirement to deliver quick insights
- Working effectively with various stakeholders, including business partners and team members
ASSUMPTION: This role may present challenges in terms of managing multiple priorities, keeping up with a fast-paced environment, and balancing the need for in-depth analyses with quick insights.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Analyst or a Digital Marketing Analytics Manager in other companies, but may have a broader scope and more strategic focus at Ameriprise Financial
- Industry-specific context: The financial services industry places a strong emphasis on data-driven decision making and regulatory compliance
- Career path comparison: This role can serve as a stepping stone to more senior roles in data and analytics, or to leadership positions within the marketing department
ASSUMPTION: While this role shares similarities with other digital marketing analytics positions, it may offer unique opportunities for strategic impact and career growth within Ameriprise Financial.
📝 Sample Projects
- Conducting a comprehensive analysis of digital marketing campaign performance to optimize future campaigns
- Developing and implementing a data-driven attribution model to measure the effectiveness of marketing channels
- Creating and maintaining dashboards to monitor key performance indicators (KPIs) and provide real-time insights to stakeholders
ASSUMPTION: These sample projects demonstrate the range of analytical tasks and strategic initiatives that a Manager Digital Marketing Analytics might undertake at Ameriprise Financial.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Enterprise Data, Analytics, & Insights (EDAI) team?
- How does this role fit into the company's overall data and analytics strategy?
- What are the most pressing challenges facing the digital marketing analytics function, and how can this role address them?
- What opportunities are there for professional development and growth within the EDAI team and the company as a whole?
- How does Ameriprise Financial support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's context, challenges, growth opportunities, and work-life balance at Ameriprise Financial.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills in analytics, project management, and collaboration
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
- Prepare examples of your analytical work and be ready to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
