📌 Core Information
🔹 Job Title: Manager, Digital Marketing Analytics
🔹 Company: NBCUniversal
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Hybrid (3 days per week in the office)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive marketing analytics strategy across NBC Sports Next and Fandango
- Analyzing marketing, sales, and operational data to identify trends, patterns, and business opportunities
- Collaborating with cross-functional teams to align strategies and ensure data-driven decisions
- Presenting findings and insights to senior leadership and other stakeholders using data visualization tools
- Optimizing marketing strategies, campaigns, customer journeys, and business performance based on data insights
ASSUMPTION: This role requires a strong background in marketing analytics, data analysis, and stakeholder management. The ideal candidate will have experience working with digital marketing data and be comfortable using various analytics tools and platforms.
📋 Key Responsibilities
✅ Analyze marketing, sales, and operational data to identify trends, patterns, and business opportunities
✅ Perform ad hoc analysis and generate insights for decision-making across business areas like revenue, productivity, and marketing channels
✅ Create and maintain interactive dashboards, scorecards, and reports that track key performance indicators (KPIs) and campaign performance
✅ Present findings and insights to senior leadership and other stakeholders using data visualization tools
✅ Collaborate with cross-functional teams to align strategies and ensure data-driven decisions
✅ Support business and marketing initiatives by developing optimization strategies based on data insights
✅ Help measure and interpret A/B testing and web experiments to optimize conversion rates and user experience
✅ Analyze customer trends and provide insights into competitive threats and opportunities
✅ Utilize data to inform marketing strategies, campaign designs, and product positioning
ASSUMPTION: This role involves a mix of independent work and collaboration with various teams. Strong communication, project management, and stakeholder management skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field such as Marketing, Business, Data Analytics, Data Science, Economics, Statistics, Computer Science, or related field
Experience: 4+ years of experience in marketing analytics, MarTech, business intelligence, or a related field, with a proven track record of driving business growth through data-driven insights and technology solutions.
Required Skills:
- Advanced proficiency in SQL for data extraction and manipulation (2+ years of experience with MSSQL/Postgres/MYSQL)
- Extensive understanding of visual analytics platforms such as Datorama, Tableau, Looker, or similar platforms
- Proficiency in analytics tools like Google Analytics (GA/GA4), Adobe Analytics, or other web tracking platforms
- In-depth understanding of Excel skills, including pivot tables, VLOOKUPs, and complex linked workbooks
- Strong analytical thinking, problem-solving abilities, and attention to detail, with the ability to interpret complex data sets and translate insights into actionable recommendations
- Excellent communication, both written and verbal, with the ability to present complex data to non-technical stakeholders
- Effective project management skills with the ability to meet deadlines and drive projects forward
- Ability to prioritize and manage multiple projects in a fast-paced environment
- Collaborative mindset with experience in cross-functional teamwork
Preferred Skills:
- Experience/knowledge working with CDPs such as mParticle
- Knowledge of programming languages like Python or R for data analysis
- Passion for movies and the entertainment industry
- Basic understanding of core performance marketing platforms such as Google and Meta
- Passion for analytics and digital marketing
ASSUMPTION: The required skills for this role are quite specific and require a strong background in marketing analytics and data analysis. Familiarity with digital marketing, paid user acquisition, and campaign performance analysis is essential for success in this position.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager, Digital Marketing Analytics role in Orlando, Florida)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on NBCUniversal products and services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. Benefits may vary and are subject to change based on the company's policies and the employee's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company that creates world-class content and brings it to life through various platforms, including film, television, streaming, theme parks, and consumer experiences. The company owns and operates leading entertainment and news brands, as well as production and distribution arms.
Company Size: NBCUniversal has over 10,000 employees worldwide, making it a large organization with significant resources and opportunities for growth and development.
Founded: NBCUniversal was founded in 2004 as a result of a merger between NBC and Universal Studios. However, both NBC and Universal Studios have their own rich histories dating back to the early 20th century.
Company Description:
- NBCUniversal is committed to creating world-class content and delivering it to audiences across various platforms
- The company is dedicated to improving the communities where its employees, customers, and audiences live and work
- NBCUniversal champions an inclusive culture and strives to attract and develop a talented workforce to create and deliver a wide range of content reflecting the world
Company Specialties:
- Film and television production and distribution
- Streaming services (e.g., Peacock)
- Theme parks and consumer experiences (e.g., Universal Studios, Universal Destinations & Experiences)
- News and entertainment broadcasting (e.g., NBC, NBC News, MSNBC, CNBC)
Company Website: http://www.NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and offerings. Applicants should be prepared to work in a dynamic, fast-paced environment and be comfortable with the company's size and scale.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Director, Marketing Analytics & Technology. The ideal candidate will have 4+ years of experience in marketing analytics and be ready to take on a leadership role within the team.
Reporting Structure: The Manager, Digital Marketing Analytics will report directly to the Director, Marketing Analytics & Technology and work closely with various cross-functional teams, including data, product, and marketing.
Work Arrangement: This role has a hybrid work arrangement, with employees contributing from the office a minimum of three days per week. The specific office location for this role is in Orlando, Florida.
Growth Opportunities:
- As a mid-level management role, there are opportunities for advancement within the marketing analytics team or other departments within NBCUniversal
- The company's size and diversity of brands provide ample opportunities for career growth and development
- NBCUniversal offers professional development opportunities, including tuition reimbursement and training programs
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing analytics team and across the broader organization. Applicants should be prepared to take on a leadership role and be proactive in seeking out opportunities for professional development.
🌍 Location & Work Environment
Office Type: NBCUniversal's Orlando office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 1000 Universal Studios Plaza, Orlando, FL 32819, United States
Geographic Context:
- Orlando is a major city in central Florida, known for its theme parks, tourism, and growing tech industry
- The city has a humid subtropical climate, with mild winters and hot, humid summers
- Orlando is home to a diverse population, with a cost of living that is generally lower than the national average
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days per week in the office)
ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be prepared to commute to the office a minimum of three days per week. The Orlando office provides a modern, collaborative workspace with ample opportunities for team interaction and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final round interview with the Director, Marketing Analytics & Technology
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Project management and stakeholder management skills
- Technical proficiency with relevant analytics tools and platforms
- Alignment with NBCUniversal's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing analytics, data analysis, and digital marketing
- Showcase your ability to interpret complex data and translate insights into actionable recommendations
- Demonstrate your proficiency with relevant analytics tools and platforms, such as SQL, Excel, and Tableau
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
ATS Keywords: Marketing Analytics, Digital Marketing, Data Analysis, SQL, Excel, Tableau, A/B Testing, Customer Segmentation, Project Management, Stakeholder Management, Hybrid Work Arrangement
ASSUMPTION: Applicants should be prepared to discuss their experience with marketing analytics, data analysis, and digital marketing in detail. Familiarity with relevant analytics tools and platforms is essential for success in this role.
🛠️ Tools & Technologies
- SQL
- Excel
- Tableau
- Google Analytics (GA/GA4)
- Adobe Analytics
- Datorama
- Looker
- Google BigQuery
- Amazon Redshift
- Snowflake
- Email Service Providers (ESPs) such as Salesforce Marketing Cloud
- Mobile tracking on iOS and Android, including SKAdNetwork, probabilistic matching, and deterministic attribution
- MMPs like Adjust, AppsFlyer, Singular, Branch, and Kochava
ASSUMPTION: The required tools and technologies for this role are quite specific and require a strong background in marketing analytics and data analysis. Applicants should be comfortable using these tools and platforms to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Excellence: We strive to deliver the best in everything we do
- Innovation: We embrace change and continuously seek new ways to improve
- Collaboration: We work together to achieve our goals
- Inclusion: We foster a culture of belonging and respect for all
- Integrity: We act with honesty and integrity in all our actions
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving business growth through data-driven insights and technology solutions?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have strong analytical thinking, problem-solving abilities, and attention to detail, with the ability to interpret complex data sets and translate insights into actionable recommendations?
- Are you comfortable presenting complex data to non-technical stakeholders and tailoring your communication style to different audiences?
- Do you have experience working with marketing analytics, digital marketing, and campaign performance analysis, especially in B2B SaaS, consumer internet, or mobile app environments?
ASSUMPTION: NBCUniversal values candidates who are results-focused, data-driven, and collaborative. Applicants should be prepared to demonstrate their alignment with the company's values and work style in their interview.
⚠️ Potential Challenges
- Working in a large, dynamic organization can present unique challenges, including navigating complex politics and competing priorities
- The hybrid work arrangement may require additional flexibility and communication to ensure effective collaboration with on-site team members
- The role may involve working with large, complex data sets, which can be time-consuming and challenging to analyze
- The Orlando office may have a different pace and culture than other NBCUniversal locations, requiring adaptation and adjustment
ASSUMPTION: Applicants should be prepared to navigate the unique challenges and opportunities that come with working in a large, dynamic organization. Strong communication, collaboration, and adaptability are essential for success in this role.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analyst or Marketing Data Analyst position, but with additional leadership and project management responsibilities
- Unlike other marketing analytics roles, this position requires experience with digital marketing, paid user acquisition, and campaign performance analysis, especially in B2B SaaS, consumer internet, or mobile app environments
- This role offers significant growth opportunities for the right candidate, both within the marketing analytics team and across the broader organization
ASSUMPTION: Applicants should be prepared to discuss their experience with marketing analytics, data analysis, and digital marketing in detail. Familiarity with relevant analytics tools and platforms is essential for success in this role.
📝 Sample Projects
- Analyzing customer data to identify trends and optimize marketing strategies for a B2B SaaS product
- Developing and implementing A/B testing and web experiments to optimize conversion rates and user experience for a mobile app
- Analyzing competitive data to inform product positioning and pricing strategies for a consumer internet service
ASSUMPTION: These sample projects are intended to illustrate the types of marketing analytics and data analysis tasks that may be required for this role. Applicants should be prepared to discuss their experience with similar projects and tasks.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing analytics team currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for NBC Sports Next and Fandango?
- What are the key priorities for the first 90 days in this role?
- How does the marketing analytics team collaborate with other departments, such as data, product, and marketing?
- What opportunities are there for professional development and growth within the marketing analytics team and across the broader organization?
- How does the hybrid work arrangement work in practice, and what support is available to ensure effective collaboration with on-site team members?
ASSUMPTION: Applicants should prepare thoughtful, insightful questions to ask the interviewer about the role, team, and company. This demonstrates their interest and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your phone or video screen by practicing your data analysis and interpretation skills, as well as your communication and presentation skills
- Research NBCUniversal and the Manager, Digital Marketing Analytics role to demonstrate your interest and engagement with the opportunity
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
